Top Six Reasons Why You Should Be Using LinkedIn Marketing

by Gabe Arnold

Unless you’ve been living under a rock for a while, you’re most likely well aware of what LinkedIn is and how it has helped change our view on social media. In short, LinkedIn is a professional social media website that allows you to connect with professionals in your field, or in a field you may be interested in. It is strictly to be used in a business sense, and not to be treated as a network for friends.

As LinkedIn gains more popularity, more people begin to talk about LinkedIn for marketing and how you can use it to your advantage. Fortunately for you, all of the answers lie below! The following is a list of six different reasons detailing why you should use LinkedIn marketing.

Targeted Ads

Similar to a lot of other social media platforms that currently exist, LinkedIn allows you to place your ads in front of the people you’re trying to attract. However, LinkedIn is especially nice because it allows you to place ads for the positions you’re hiring for. Not only that, but it allows you to place it directly in front of the people who would be most qualified for the position. This means that you only have to have your ad seen by the best of the best, no more wasting times on candidates that just don’t cut it.


Unlike any other platform, LinkedIn allows you to easily recruit new talent for your company or business. More often than not, you can find highly skilled, perfect fitting employees for the position you have open. All you need to do is easily search with keywords or by profiles or company names. Some studies have shown that LinkedIn actually decreased the time it takes to fill a position by nearly 50%! If you need a position filled quickly, LinkedIn can help.

Feature Products And Services

While this never used to be an option on other social media sites and LinkedIn, companies can now list all of the products and services they offer on their LinkedIn page. In addition, you can use that to link back to some more information for potential customers. It can provide links back to your website, other websites or YouTube videos that explain who you are as a company. In addition, you can have existing clients review your service or product right on LinkedIn.

Increased Visibility

LinkedIn is popular. More and more people are beginning to use LinkedIn to look for jobs, so why not take advantage of that! By using LinkedIn as a company and having your employees and top executives add connections, answer some questions and even participate in discussions in groups, your company’s brand will immediately become more visible to people!. This allows your employees and other to be looked at as leaders, experts, or the go-to people in your industry!

LinkedIn Will Reach All Followers

As you’ve probably already noticed with Facebook, when you post something, it appears out of order on your follower’s pages and often times, it can be missed completely. Luckily, LinkedIn does not use a filtered feed, so if you post something, it’s guaranteed to reach your follower’s feeds.

This means that anything you post, will automatically be received by your followers, whereas with Facebook, you have to worry about their algorithm causing your post to disappear from some news feeds. Obviously, your post will only be seen if your followers actually go on social media, so try and time the post to publish during peak busy times.

LinkedIn is the Most Effective Platform For Content Distribution

While Facebook, Twitter and Instagram may be popular social media sites for other reasons, LinkedIn is the most popular and effective social media platform when it comes to content distribution. In fact, Content Marketing Institute and MarketingProfs found that 94% of all business to business marketers were using LinkedIn to distribute content!

By sharing it on LinkedIn, you know you’re getting the content in front of people who actually care to read what you share!

So there you have it. If you weren’t sold on LinkedIn marketing before, you certainly should be now. While other social media sites allow you to stay in contact with your close friends, they really don’t provide a professional connection like LinkedIn does!

All of these approaches and more are used by our marketing team to help ensure your brand gets the most out of your LinkedIn marketing campaign. Still confused about how you might want to approach your brand’s social media campaign? Contact us to set up a free consultation today and we will get your campaign on the right track.

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