How to Write the Best Blog Headlines

by Gabe Arnold

Blogging is an essential part of almost every business today. Blogs are a great way to increase brand awareness, develop and strengthen relationships with existing and new customers, establish your company as an industry leader, boost your SEO, and share valuable information with others, to name just a few ways blogs are beneficial to a business. But, even the most well-written blog that includes exceptional insight does no good if it is not read by anyone.

So, it is essential to create headlines that grab the attention of people who encounter it and entice them to read the blog post. Here are some awesome tricks for writing the best blog headlines.

Start with a Working Title

Go beyond the general topic of your blog post to write a more specific title that truly indicates what your blog post will be about. Doing so will give you a good guideline to follow as you write your content. At this point, your title does not need to be perfect, as you will most likely change it before you post the blog.

Set Clear Expectations

Be truthful and accurate when creating headlines for your blog posts. The headline is the first piece of information someone is going to read. If it does not accurately reflect the content of the blog post, you will lose credibility with your readership, which will likely lead to fewer repeat visitors.

Make Your Title Alluring

Find ways to make your title pop and garner attention from people who peruse your blog. Ultimately, how you entice people to read your blog is dependent on your industry and your core buyer persona. But, using language that resonates with this group is a key factor. Some tips for creating alluring titles include:

  • Use alliteration.
  • Use strong language.
  • Make the value clear.
  • Make it visual (use the word “photos”).
  • Focus on the “who” rather than the “why.”

Keep Your Title Short

There is no set word limit on how long your title should be. But, here are some good rules of thumb to follow.

  • If you want your post to rank high in internet searches, aim for a headline that is 70 characters or fewer.
  • If you are trying to optimize for sharing on social media, aim for a headline between 8-12 words.
  • If you want to tweet your headline, aim for a headline between 120-130 characters.

It is a good idea to run a few tests to determine what works best for you and your audience.

Optimize your Title For Searches and Social Media

It is not always possible to optimize for both searches and social media while still sounding natural. When you find yourself in that type of situation, always opt for optimizing to your audience. To try to target all three factors, focus on keywords that you know your audience is searching for. Do not forget to look into the search volume for those keywords. Also, when you hit on a keyword, place it as close to the beginning of your title as possible, so it catches the readers’ attention.

Use Specific Numbers

Many publications use numbers in their headlines simply because this tactic works. However, it is important to note that you should not use numbers arbitrarily or too often. Using them judiciously will capture people’s attention and help to drive home your point. Overusing them will have the opposite effect.

Use Emotional Adjectives

Emotional Adjectives are designed to elicit feelings from people. Consider which emotions you want to pull out of your readers and use the appropriate adjectives to get that done.

Use a Unique Rationale

If you want someone to read your blog, give them a reason to do so. Use the headline of your blog post to tell the readership exactly why they should spend time reading your blog. Let them know exactly what they will get out of it. Some good examples of rationales that are great to include in your blog post headlines include:

  • Tips
  • Reasons
  • Lessons
  • Tricks
  • Ideas
  • Principles
  • Facts
  • Secrets
  • Strategies

Include Pop Culture

People easily relate to pop culture elements such as movie stars, music artists and television shows. So, they are fantastic elements to add to your headlines. These references will capture the attention of your readership and give them something with which to connect. They also help to expand your blog’s reach, as there is an increased chance your readers will find it. However, it is crucial that the references you use makes sense within the context of your blog post.

Brainstorm With Someone

Once you have refined your headline, run it past a trusted person. Nothing works better than getting feedback from someone else. After the both of you have tweaked and refined the title, so it fits all of the parameters you have set, it is time to set the headline in stone and post the blog.

If you would like more information about writing the best headlines for your blog posts, check out the Copywriter Today website.

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