Three Top Copywriting Trends of 2020

by Gabe Arnold


It is time to say goodbye to 2020, and many of us are glad to do so. We want to leave the year wiser, more compassionate and sharply focused on utilizing the lessons of the year. 

Positive reflection includes being aware of major forces moving within marketing industries. Awareness and optimization of these trends position you to move forward purposefully into the new year. Therefore, we offer you the three copywriting trends of 2020.

The Power of Podcasts

Nearly half of consumers aged 18-34 listen to podcasts as a major source of their information. This trend is growing at a rapid pace and is a moving force in the marketing industry. Podcasts create a sense of connection between the customer and the podcast host and guests. Podcasts are easy to listen to and digest while commuting or at other times when multitasking is necessary. In addition, podcasts may be accessed at a regular time each day or uploaded for convenient listening.

The Work of Webinars

Not only are podcasts effective in reaching an audience, but webinars take seekers to a new level of interaction. An impressive 87 percent of marketing executives report that webinars are effective for generating leads and securing consumer loyalty. Consumers want to invest their time wisely and gain value through interaction with a company’s website or social media presence. There is no better way to satisfy this need than through the gift of instruction and training. Webinars offer specific, targeted answers to customers’ pain point so they can gain knowledge and use their products with confidence. 

The Strength of Storytelling

An astonishing 88 percent of B2B marketers agree that storytelling is one of the best ways to capture customers’ attention. It will also move them toward action. Testimonials and positive reviews are actually stories that connect with consumers on an emotional level. In addition, stories increase the opportunity for your message to transfer to long-term memory. These connections increase empathy and positive associations with the products and services you are offering.

Step boldly into the new year by taking advantage of the exploding trends within the copywriting world. We at Copywriter Today understand the dynamics of the marketing industry. We will use our expertise to catapult your business to the forefront. Contact us today for a free consultation.

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