If you spend any time on the internet these days, you know that everyone has a blog. Because it’s so easy to start a blog, everyone is trying their hand at making it work. However, just because you can doesn’t necessarily mean that you’re doing it for the right reasons.
If you want your blog to succeed, you need to make sure that you start it the right way. Thus, we want to talk about the various considerations you should make before you begin. This way, you can be sure that you’ll find the success you desire.
How Much Can You Invest in Your Blog?
Getting started is easy but making your blog work takes a lot of time and effort. All too often, bloggers will get started and have a lot of momentum, but after a while, they will fizzle out, leaving their blog to collect dust on the internet.
Thus, the first thing you should think about before starting is how much you want to put into your blog. Remember, there are tons of other options and competitors out there, so it will take longer than you think to find your audience and grow it into the one you want.
Ideally, you’ll make blogging a priority, rather than updating it every once in a while. Consistency and perseverance are going to help you reach the level of success you crave, so you have to be sure that you can put enough time and effort into it as possible.
What’s Your Angle?
When figuring out how to start your blog, you probably already have a topic or genre in mind. Parenting, traveling, food, pop culture – there are tons of different categories. However, what’s going to set your blog apart from the rest?
One of the biggest challenges that you’ll face as a blogger is making your content stand out from the rest. Because of this, you’ll want to figure out what angle is going to help you reach your audience.
When trying to find your angle, consider these options:
- Make it Personal – while many blogs can take more of a generic approach to a particular topic, inserting yourself into the narrative as much as possible will help make your content unique.
- Make it Niche – while travel can be an excellent subject, it’s relatively broad. Instead, try to focus your attention on something more specific. For example, write about traveling on trains. Whatever your topic may be, narrowing your focus will help you find a more dedicated audience.
- Make it Snappy – all too often, blog posts can be bland. While company and business blogs want to maintain a certain level of professionalism, you can feel free to run wild when it comes to sharing your experiences. Make your content funny and witty – add some narrative twists that will keep your audience engaged. It’s your blog. There are no rules that you have to follow.
Learn the Technical Side of Things
Yes, writing blog posts about your particular niche is the primary draw (along with making money while doing it), but there’s more to blogging than writing some killer material. When hosting your own site, you have to know a variety of technical skills, such as light programming and web design.
We’re not saying that you should get a bachelor’s degree in web development, but the more you know about how to manage your site and build various elements into your blog, the better off you’ll be.
For example, you’ll want to learn basic design techniques to help your page pop. It will also be a good idea to learn HTML and the various programming elements of your site, like meta tags and hyperlinks. Fortunately, sites like WordPress make it easier to build your blog than it was in the past, but you should still understand as much of the tools as possible. Overall, it will ensure that everything runs smoothly.
What’s Your Goal?
For many bloggers, the reason they got into the business was to make money doing what they love. However, what does that look like for you? Are you hoping to earn enough to blog full-time as your primary source of income, or do you want to have it as a side gig?
Think about what total success is like with your blog. How many subscribers do you have? How many articles or posts do you put online in a week? How many hours do you work on the site? What is your revenue stream like?
You’ll want to quantify these things as much as possible because that is how you’ll know that you’ve “made it.” Also, consider how long you want to be a blogger for your particular niche. Are you hoping to build a brand and then take a back seat while you earn passive income?
Setting goals will help you stay focused while working on your blog. It’s easy to get discouraged when you don’t experience success right away, but if you can make incremental steps towards your goal, then it will be easier to stay motivated.
Learn Marketing Techniques
Finally, once you build your blog, the hardest part will be marketing it to your audience. Thus, one of the best things you can do is learn how to promote your content across a variety of platforms. While we can spend a whole article on marketing techniques, here are a few of the crucial elements that you should learn first.
- Search Engine Optimization (SEO)
- Inbound Marketing (Lead Funnel)
- Email Marketing
- Social Media Marketing
It will take time to master all of these techniques, but the more you can learn about them beforehand, the easier it will be to make your blog work.
Contact Copywriter Today
Creating and managing a blog is hard work, but that doesn’t mean that you have to do it all yourself. Once you get your blog off the ground, let Copywriter Today help you maintain your success with customized content that will engage your audience. See what options we have and how we can help you get to the next level.