writing

What Is Sales Copy?

What Is Sales Copy?

When you think of copywriting, you probably think of blog posts or email newsletters. But, any expert copywriter needs to try their hand at sales copywriting, too. Sales copywriting does so much more than convincing the consumer to buy the product you’re writing about. It … Read more

How To Use SEO for Effective Copywriting

How To Use SEO for Effective Copywriting

Search engine optimization, or SEO for short, is inextricably linked to copywriting. When you improve your performance in one, the other will benefit. Unfortunately, that’s easier said than done.  Search engine algorithms are constantly changing, and your content creation must keep up. Creating valuable content … Read more

A Day in the Life of a Copywriter

If you’ve ever been curious about what a copywriter actually does, you’re going to want to read this post. While many believe copywriting is just simply putting words on paper about a particular person, product, or brand, the reality of the job is much more … Read more

117 Ways to Find and Create Awesome Blog Post Ideas

117 Ways to Find and Create Awesome Blog Post Ideas

Content marketing is tough. It’s even tougher when you don’t have enough blog post ideas to write about! I’ve found some decent resources around the internet that can help, but nothing there truly serves as an ultimate resource. That’s why I’ve created this post, to … Read more