“Are You Doing Content Marketing The Right Way?”

First off, what is content marketing? Essentially, content marketing is the successor to the dying practice of traditional marketing. Traditional marketing was the go-to marketing strategy of the Pre-Information Age world. Traditional marketing included radio ads, magazine ads, and television commercials, all of which can now be fast-forwarded (thanks to DVR), “skipped” with just a … Read more

3 Tips for Ensuring Your Content is Valuable

3 Tips for Ensuring Your Content is Valuable

Content is king when it comes to marketing your business to an online consumer base. The chances are that thousands of companies similar to yours exist, so you must set yourself apart with an excellent reputation of quality and customer service. One of the best ways to do this is to provide quality content that … Read more

Internet Marketing vs. Real World Marketing

Internet Marketing vs. Real World Marketing

Traditional real-world marketing campaigns are still alive and well, but they have many disadvantages that make them unfit for small businesses looking to expand their brands strength and recognition. Trading TV advertisements and billboard space for social media marketing and content marketing campaigns can help your brand grow its visibility faster and cheaper. If you … Read more