It’s “Always, About the Audience.” Never lose sight of the fact that your audience should be forever in your mind when you write. So many mistakes stem from the failure to keep to this fundamental concept. Keeping that point in mind, here are some things … Read more
Sales copy is an important part of your marketing strategy to help reach and engage your audience. This helps inform your potential clients of products or services that you offer and persuades them to make a purchase. Too often, sales copy is boring and unreadable, … Read more
If you’re reading this article, you are probably asking yourself, “Is sales copy or email copy better for my business?” That’s a great question. Along with the obvious visual differences — as a rule, these two forms of copy have very little in common. For … Read more
There’s no sugarcoating it: Writing sales copy is hard work. A big part of writing effective sales copy is knowing what people think and want. Great sales copywriters know what motivates customers. They know how to speak to them in a way that will convince … Read more
When you think of copywriting, you probably think of blog posts or email newsletters. But, any expert copywriter needs to try their hand at sales copywriting, too. Sales copywriting does so much more than convincing the consumer to buy the product you’re writing about. It … Read more
