Although social media platforms are great methods for promoting content, they aren’t the only method. During today’s show, Colleen and Gabe discuss other ways Gabe has been able to successfully use content marketing in the past.
While your first thought may be that promoting content through mail is outdated, Gabe talks about doing so for specific customers in the past. With junk mail becoming less and less popular among businesses, it provides a better opportunity for the mail you are sending to be recognized by the person at the address.
Colleen also asks Gabe questions pertaining to both establishing a budget for promoting content and how much content should be promoted at one time. Consistency is key for both answers. Gabe describes how a higher dollar amount doesn’t always equal success when it comes to promoting content.
By using a lower amount in order to ensure you are promoting content on a weekly basis, you provide yourself with a better opportunity for increasing your audience over a period of time. In order to demonstrate the example, Gabe revisits the first six months of Copywriter Today and what he was able to do that led to long term success.
If content promotion is an area where your business could use some guidance, schedule a free consultation with Copywriter Today and let our team handle the writing for you.