The Best Local SEO Companies for Small Businesses

Local SEO Local SEO is SEO formatting applied to your website that enables internet searches that originate in the area surrounding your business to find your business. When individuals search for “____ near me”, which is a frequent search, your business will appear if you have the proper local SEO. According to Google, ‘near me’ … Read more

How to Develop a Content Marketing Strategy for Your Business

If you have recently opened a website or blog for your business, then you’re on the right track. A recent study by the eCommerce Foundation showed that 88 percent of consumers will research a product prior to making a purchase in-store or online. This means that if you or your product don’t have a place … Read more

How to Create the Best Content Marketing Strategy For Your Business

It’s important to create the best content marketing strategy for your business – why? Simply put, you need to reach the people that are online. Your business will thank you for it, and so will your new customers. What is it? Traditional marketing (newspaper, commercials, radio, printed marketing, etc.) only reaches so far, and with … Read more

The CJ Show Episode 15: Promoting Content Made Simple

Although social media platforms are great methods for promoting content, they aren’t the only method. During today’s show, Colleen and Gabe discuss other ways Gabe has been able to successfully use content marketing in the past.

While your first thought may be that promoting content through mail is outdated, Gabe talks about doing so for specific customers in the past. With junk mail becoming less and less popular among businesses, it provides a better opportunity for the mail you are sending to be recognized by the person at the address.

Colleen also asks Gabe questions pertaining to both establishing a budget for promoting content and how much content should be promoted at one time. Consistency is key for both answers. Gabe describes how a higher dollar amount doesn’t always equal success when it comes to promoting content.

By using a lower amount in order to ensure you are promoting content on a weekly basis, you provide yourself with a better opportunity for increasing your audience over a period of time. In order to demonstrate the example, Gabe revisits the first six months of Copywriter Today and what he was able to do that led to long term success.

If content promotion is an area where your business could use some guidance, schedule a free consultation with Copywriter Today and let our team handle the writing for you.

Retention: How to Keep Readers Coming Back

Retention: How to Keep Readers Coming Back

Running a blog is quite possibly one of the toughest jobs you have as a marketer. Why is that? All you have to do is update it twice a week, right? Believe it or not, many people who run blogs have difficulty keeping up with their content. On the one hand, content is the ruler … Read more

Content Creation: Five Things to Realize about Your Audience

Content Creation: Five Things to Realize about Your Audience

It’s no secret that content creation is by far one of the best ways to keep your readers engaged in what you have to say. To be completely honest, it’s not an easy task. You don’t want to come off as someone who is constantly in their face, saying, “Look at me! Look at me!” … Read more

Watch Visibility Skyrocket Using 3 Proven Steps!

Watch Visibility Skyrocket Using 3 Proven Steps

Online visibility is one of the most powerful tools small businesses have at their disposal. Through effective inbound marketing, and other tactics, any small business can see their online visibility skyrocket to numbers they never thought possible. By investing in boosting your online visibility, you are investing in the future of your brand. At Copywriter … Read more

5 Tips for Running the Perfect Social Media Campaign

5 Tips for Running the Perfect Social Media Campaign

Social media marketing is one of the greatest ways to keep your company’s activities and deals in the peripheral of your consumer base from day-to-day. Perhaps only email marketing reaches a wider audience on average than this awesome practice, so if you want to successfully boost your brand’s visibility and profitability, running a knockout social … Read more

3 Tips for Ensuring Your Content is Valuable

3 Tips for Ensuring Your Content is Valuable

Content is king when it comes to marketing your business to an online consumer base. The chances are that thousands of companies similar to yours exist, so you must set yourself apart with an excellent reputation of quality and customer service. One of the best ways to do this is to provide quality content that … Read more

Internet Marketing vs. Real World Marketing

Internet Marketing vs. Real World Marketing

Traditional real-world marketing campaigns are still alive and well, but they have many disadvantages that make them unfit for small businesses looking to expand their brands strength and recognition. Trading TV advertisements and billboard space for social media marketing and content marketing campaigns can help your brand grow its visibility faster and cheaper. If you … Read more