The CJ Show Show Episode 13: Generating Leads Through Social Media

Grab a cold beer and get ready for some serious talk about generating leads through social media. On today’s episode of The CJ Show, Gabe, the founder of Copywriter Today makes a happy hour appearance to answer a few questions from Colleen.

Gabe discusses tactics he has used in the past to make $10,000+ a month, generating leads through social media platforms such as Facebook and LinkedIn. To produce the type of leads that create long-term relationships with the customer, Gabe talks about the necessity of giving away something that creates value for the person in need. Content, guides, and even ebooks are some of the resources Gabe has used for this in the past.

Colleen and Gabe provide details about which social media platforms have provided them with the most success and the differences between the approach used for each platform. Not only will you need to provide value for a potential client, but you will also need to be consistent with what you are doing.

If generating leads through social media marketing needs to play a bigger role in your business, contact Copywriter Today and schedule a free consultation to learn how their words can work for you.

The CJ Show Episode 6: Studying the Competition’s Content

The content your business creates can be one of your most valuable resources when it comes to marketing and building brand awareness. Because of this, you should look at your content as an investment. If you were going to invest money into the stock market, wouldn’t you spend time studying and completing research?

You should use the same approach when it comes to the content you use. One of the best methods of research you can conduct is reviewing what has and hasn’t worked for the top competitors in your field and industry. How are they structuring the content they use? How long are the articles and posts they are publishing?

By taking the time to review what is working with other businesses who are targeting the same audience, you give yourself a new perspective and fresh insight of approaches you should be making. However, doing this research without giving yourself away to your competition can be tricky.

In today’s episode, Colleen and Jeffrey discuss different strategies that have been successful when it comes to studying the content the others are using. Although this is a necessity for every business, time doesn’t always permit for completing the research that is needed. If this is an area where your company could use some help, contact Copywriter Today to schedule a free consultation.

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