Sure, we’ve all heard about having an email list, but what exactly goes into making one? Throughout the previous two shows, Colleen and Jeffrey have discussed creating an effective email list.
During episode 10, Jeffrey answered a few questions you might want to focus on concerning the service or product you are offering before getting started. In today’s show, Colleen and Jeffrey take a look at characteristics you will find in potential list members.
Jeffrey explains the difference between going after as many email addresses as you can get compared to considering the intentions of the user or business. He will also discuss how you can look at the similarities of the names already on your list to determine who you should reach out to next.
Creating your list is just the first step. You will also need to put together an email sequence and then create the content for each email. Can’t find the words to express what you need to say? Not enough time in an already hectic schedule?
If you fall into either of these two categories, take the time to schedule a free consultation with Copywriter Today. We have multiple writing teams that specialize in creating content, specifically for email marketing.