email copy

How to Write Effective Email Copy

How to Write Effective Email Copy

Modern digital marketing tactics may seem to forgo email marketing. But, email can help you build your brand as efficiently as anything else.  The secret to a robust email marketing campaign is writing the best copy for each message. Fortunately, we’ve compiled some top tips … Read more

What Is Email Copy?

What Is Email Copy?

When it comes to marketing tactics, email marketing is one of the oldest options available. However, because of its age, many companies are hesitant about deploying it. Instead, they want to focus on the next big thing to entice customers to try their brand.  But … Read more

Sales Copy vs. Email Copy

Sales Copy vs. Email Copy

If you’re reading this article, you are probably asking yourself, “Is sales copy or email copy better for my business?” That’s a great question.   Along with the obvious visual differences — as a rule, these two forms of copy have very little in common. For … Read more