A lucrative career built around your schedule, passions and lifestyle. It sounds like a pipe dream but becoming your own boss in today’s online business world is easier than ever. If you have a knack for the written word, today’s demand for copywriters may be … Read more
Sales copy is an important part of your marketing strategy to help reach and engage your audience. This helps inform your potential clients of products or services that you offer and persuades them to make a purchase. Too often, sales copy is boring and unreadable, … Read more
When you think of copywriting, you probably think of blog posts or email newsletters. But, any expert copywriter needs to try their hand at sales copywriting, too. Sales copywriting does so much more than convincing the consumer to buy the product you’re writing about. It … Read more
Search engine optimization, or SEO for short, is inextricably linked to copywriting. When you improve your performance in one, the other will benefit. Unfortunately, that’s easier said than done. Search engine algorithms are constantly changing, and your content creation must keep up. Creating valuable content … Read more
If you are a copywriter or use copywriters to produce content for your website, you know the importance of keyword research. Keywords are essential for search engine optimization (SEO) results and getting higher rankings for your website. Keep reading for more information on keyword research … Read more
Your boss knows that marketers are the drivers of momentum and growth. If your unique message is not heard, your passion and purpose will die. Develop an unstoppable partnership by focusing on seven things your boss needs you to know about copywriting: Keep Your Vision … Read more
No industry is perfect. Every single one has its problems, including copywriting. Copywriting has many great benefits, but it has challenges as well. Keep reading to learn about the biggest problem every copywriter faces and how to solve it. The Problem: Writer’s Block No writer … Read more
It’s time to sort facts from fiction as we explore some truly bad answers to common copywriting questions. Who needs copywriting? Major corporations with big ad budgets. Except … Any business running online ads, content strategies, email campaigns, and any other digital marketing effort can … Read more
If you are a copywriter, you already know all the benefits that come with it. It is a great way to make a living or even some extra money as a side hustle. The best copywriters are always honing their craft and trying to get … Read more
Not all superheroes wear capes. Some of them are copywriters. Great copywriters may not be able to take over the world, but they can save your business. Keep reading to see how a copywriter can be the savior you are looking for. You Are Simply … Read more
