copywriting

Copywriting 101: How to Start Copywriting

A lucrative career built around your schedule, passions and lifestyle. It sounds like a pipe dream but becoming your own boss in today’s online business world is easier than ever.  If you have a knack for the written word, today’s demand for copywriters may be … Read more

The Ultimate Guide to Sales Copy

The Ultimate Guide to Sales Copy

Sales copy is an important part of your marketing strategy to help reach and engage your audience. This helps inform your potential clients of products or services that you offer and persuades them to make a purchase. Too often, sales copy is boring and unreadable, … Read more

What Is Sales Copy?

What Is Sales Copy?

When you think of copywriting, you probably think of blog posts or email newsletters. But, any expert copywriter needs to try their hand at sales copywriting, too. Sales copywriting does so much more than convincing the consumer to buy the product you’re writing about. It … Read more

How To Use SEO for Effective Copywriting

How To Use SEO for Effective Copywriting

Search engine optimization, or SEO for short, is inextricably linked to copywriting. When you improve your performance in one, the other will benefit. Unfortunately, that’s easier said than done.  Search engine algorithms are constantly changing, and your content creation must keep up. Creating valuable content … Read more

Keyword Research for Copywriting

Keyword Research for Copywriting

If you are a copywriter or use copywriters to produce content for your website, you know the importance of keyword research. Keywords are essential for search engine optimization (SEO) results and getting higher rankings for your website. Keep reading for more information on keyword research … Read more

The Problem All Copywriters Face and How To Solve It

The Problem All Copywriters Face and How To Solve It

No industry is perfect. Every single one has its problems, including copywriting. Copywriting has many great benefits, but it has challenges as well. Keep reading to learn about the biggest problem every copywriter faces and how to solve it.  The Problem: Writer’s Block No writer … Read more

How Copywriting Can Take Over the World

How Copywriting Can Take Over the World

Not all superheroes wear capes. Some of them are copywriters. Great copywriters may not be able to take over the world, but they can save your business.  Keep reading to see how a copywriter can be the savior you are looking for.  You Are Simply … Read more