Three Top Copywriting Trends of 2020

Three Top Copywriting Trends of 2020

It is time to say goodbye to 2020, and many of us are glad to do so. We want to leave the year wiser, more compassionate and sharply focused on utilizing the lessons of the year.  Positive reflection includes being aware of major forces moving within marketing industries. Awareness and optimization of these trends position … Read more

This Week in Marketing

This Week in Marketing

The marketing world is exciting this week. In-store and digital marketing are making headlines, and we are ready to explain it all to you. Keep scrolling to learn some of the top marketing news of this week.  2020 Marketers of the Year This year was a marketing whirlwind for every brand. Between health and safety, … Read more

A Comprehensive Approach to Effective Copywriting

A Comprehensive Approach to Effective Copywriting

As a business owner, you want to maximize all of your resources. Few investments matter more than reaching your customers with passionate, persuasive copywriting. Get the results that you wish thorough knowledge of what makes effective copywriting work. Make Sure You are Noticed Nothing matters unless you reach your audience. Rise above the noise of … Read more

Five Things You Can’t Afford to Get Wrong About Copywriting

Five Things You Can't Afford to Get Wrong About Copywriting

Copywriting is not as simple as it seems. Between conducting quality research, implementing SEO strategies and writing top-notch copy, it requires time, effort and knowledge. No matter your writing experience, there are certain things every copywriter needs to know to produce the best content. Here are five points you can’t afford to get wrong about … Read more

Where Would We Be Without Copywriters?

Where Would We Be Without Copywriters?

Where would we be without copywriters? Not at the top of the first page of Google’s search results, that’s for sure. One of the reasons copywriting is so vital to marketing is because of search engine optimization. However, successful marketing, effective communication and building connections all depend on copywriters.  More Successful Marketing The marketing industry … Read more

15 Tools Every Copywriting Rockstar Uses Daily

15 Unknown Tools Every Rockstar in the Copywriting World Uses Daily

Copywriting is a growing field that gets more competitive by the day. With SEO and digital marketing being the name of the game for driving sales these days, it is crucial to streamline your copywriting efforts to publish high-quality content. Not only will well-written articles bring more users to your website or blog, it boosts … Read more

How to Avoid Your Copywriter Nightmare

How to Avoid Your Copywriter Nightmare

Copywriting needs to be dialed in. Like any marketing component, maximizing your copywriting ROI is critical. For small businesses and startups, copywriting budgets are generally limited and require close consideration to ensure you see the desired results. In many cases, copywriting becomes an ineffective headache. As a business owner, an attentive approach in key areas … Read more

If Only I Knew This About Copywriting a Year Ago

If Only I Knew This About copywriting A Year Ago

In the business world, a year is a standard measure of time. So much can happen over twelve months within a company, a culture and even on the world stage. Every year provides an investment seed for the future. Because there is no time to waste, every decision counts. I want my unique mission and contribution … Read more

11 Quirky Ways to Write Blog Posts

11 Quirky Ways to Write Blog Posts

By this point, you probably know the importance of a sound content strategy in your online marketing. Nearly any business in any industry takes advantage of the relationship-building, lead-generating and rank-improving power of quality crafted content.  For the past few years, companies have been taking note and heavily embracing content creation, with nearly half of … Read more