Email copy is one of your most powerful communication tools. Don’t allow this tool to work against you. Empower your voice by eliminating three harmful email habits: Failing to Consider Your Clients Don’t let your copy end up pushing your clients away. Take time to … Read more
Creating an effective marketing strategy for your business involves many different aspects, such as social media strategies, creating a website and developing an email marketing campaign. You want to reach your audience through email, but you may not know how to create engaging email that … Read more
Your product or service is of tremendous value to the right customers. The best marketing tools reach the maximum number of ideal clients and bring them to action. Understand two of the most powerful devices at your disposal: email copy and sales copy. Used wisely, … Read more
Modern digital marketing tactics may seem to forgo email marketing. But, email can help you build your brand as efficiently as anything else. The secret to a robust email marketing campaign is writing the best copy for each message. Fortunately, we’ve compiled some top tips … Read more
When it comes to marketing tactics, email marketing is one of the oldest options available. However, because of its age, many companies are hesitant about deploying it. Instead, they want to focus on the next big thing to entice customers to try their brand. But … Read more
It’s “Always, About the Audience.” Never lose sight of the fact that your audience should be forever in your mind when you write. So many mistakes stem from the failure to keep to this fundamental concept. Keeping that point in mind, here are some things … Read more
Sales copy is an important part of your marketing strategy to help reach and engage your audience. This helps inform your potential clients of products or services that you offer and persuades them to make a purchase. Too often, sales copy is boring and unreadable, … Read more
If you’re reading this article, you are probably asking yourself, “Is sales copy or email copy better for my business?” That’s a great question. Along with the obvious visual differences — as a rule, these two forms of copy have very little in common. For … Read more
There’s no sugarcoating it: Writing sales copy is hard work. A big part of writing effective sales copy is knowing what people think and want. Great sales copywriters know what motivates customers. They know how to speak to them in a way that will convince … Read more
When you think of copywriting, you probably think of blog posts or email newsletters. But, any expert copywriter needs to try their hand at sales copywriting, too. Sales copywriting does so much more than convincing the consumer to buy the product you’re writing about. It … Read more
