How Do You Write a Copy

How Do You Write a Copy?

When you think of a yacht, what do you think of? What words come to mind?  You think of luxury. You think of calm waters and a bucket of chipped ice with the finest champagne money can buy. Silk sheets, tapered trousers, suntanned legs.  You … Read more

What Is Email Copy?

What Is Email Copy?

When it comes to marketing tactics, email marketing is one of the oldest options available. However, because of its age, many companies are hesitant about deploying it. Instead, they want to focus on the next big thing to entice customers to try their brand.  But … Read more