How to Develop a Content Marketing Strategy for Your Business

If you have recently opened a website or blog for your business, then you’re on the right track. A recent study by the eCommerce Foundation showed that 88 percent of consumers will research a product prior to making a purchase in-store or online. This means that if you or your product don’t have a place … Read more

How to Create the Best Content Marketing Strategy For Your Business

It’s important to create the best content marketing strategy for your business – why? Simply put, you need to reach the people that are online. Your business will thank you for it, and so will your new customers. What is it? Traditional marketing (newspaper, commercials, radio, printed marketing, etc.) only reaches so far, and with … Read more

You Do Not Need to be Great at Content Marketing Strategy

Content marketing strategy allows businesses to determine the content for their marketing that will best build their brand name and, thus, their customer base. Your strategy should provide an outline that answers the “what’s” and “why’s” of your business, but be flexible to change as you and your customers change. You don’t need to be … Read more

Retention: How to Keep Readers Coming Back

Retention: How to Keep Readers Coming Back

Running a blog is quite possibly one of the toughest jobs you have as a marketer. Why is that? All you have to do is update it twice a week, right? Believe it or not, many people who run blogs have difficulty keeping up with their content. On the one hand, content is the ruler … Read more

Content Creation: Five Things to Realize about Your Audience

Content Creation: Five Things to Realize about Your Audience

It’s no secret that content creation is by far one of the best ways to keep your readers engaged in what you have to say. To be completely honest, it’s not an easy task. You don’t want to come off as someone who is constantly in their face, saying, “Look at me! Look at me!” … Read more

Watch Visibility Skyrocket Using 3 Proven Steps!

Watch Visibility Skyrocket Using 3 Proven Steps

Online visibility is one of the most powerful tools small businesses have at their disposal. Through effective inbound marketing, and other tactics, any small business can see their online visibility skyrocket to numbers they never thought possible. By investing in boosting your online visibility, you are investing in the future of your brand. At Copywriter … Read more

5 Tips for Running the Perfect Social Media Campaign

5 Tips for Running the Perfect Social Media Campaign

Social media marketing is one of the greatest ways to keep your company’s activities and deals in the peripheral of your consumer base from day-to-day. Perhaps only email marketing reaches a wider audience on average than this awesome practice, so if you want to successfully boost your brand’s visibility and profitability, running a knockout social … Read more

3 Tips for Ensuring Your Content is Valuable

3 Tips for Ensuring Your Content is Valuable

Content is king when it comes to marketing your business to an online consumer base. The chances are that thousands of companies similar to yours exist, so you must set yourself apart with an excellent reputation of quality and customer service. One of the best ways to do this is to provide quality content that … Read more

How Can You Craft Content a Consumer Will Value?

How Can You Craft Content A Consumer Will Value?

When running any marketing campaign, your first priority should be providing the consumer with content that will make their lives better, whether they interact with your brand or not. Your brand’s reputation for being an industry leader and an authoritative source will help you gain more business from new clients, attract new business partners and … Read more