content marketing

Sales Copy That Serves Revenue

How To Write Effective Sales Copy

There’s no sugarcoating it: Writing sales copy is hard work. A big part of writing effective sales copy is knowing what people think and want.  Great sales copywriters know what motivates customers. They know how to speak to them in a way that will convince … Read more

Three Top Copywriting Trends of 2020

Three Top Copywriting Trends of 2020

It is time to say goodbye to 2020, and many of us are glad to do so. We want to leave the year wiser, more compassionate and sharply focused on utilizing the lessons of the year.  Positive reflection includes being aware of major forces moving … Read more

This Week in Marketing

This Week in Marketing

The marketing world is exciting this week. In-store and digital marketing are making headlines, and we are ready to explain it all to you. Keep scrolling to learn some of the top marketing news of this week.  2020 Marketers of the Year This year was … Read more

Where Would We Be Without Copywriters?

Where Would We Be Without Copywriters?

Where would we be without copywriters? Not at the top of the first page of Google’s search results, that’s for sure. One of the reasons copywriting is so vital to marketing is because of search engine optimization. However, successful marketing, effective communication and building connections … Read more

How to Avoid Your Copywriter Nightmare

How to Avoid Your Copywriter Nightmare

Copywriting needs to be dialed in. Like any marketing component, maximizing your copywriting ROI is critical. For small businesses and startups, copywriting budgets are generally limited and require close consideration to ensure you see the desired results. In many cases, copywriting becomes an ineffective headache. … Read more

15 Copywriting Trends About to Peak

15 Copywriting Trends About to Peak

Written content for your business is a crucial marketing tool. For copywriters, staying on top of trends is essential for increasing revenue and traffic. While many aspects of writing are tried and true, getting outside your comfort zone will show your willingness to adapt and … Read more

10 Facts Most People Forgot About Copywriting

10 Facts Most People Forgot About Copywriting

If you are a small business owner or entrepreneur, you need to make sure that your web content is vital. After all, the content on your website will be the deciding factor for many potential clients. It can catch their attention, believe in your product … Read more