There’s no sugarcoating it: Writing sales copy is hard work. A big part of writing effective sales copy is knowing what people think and want. Great sales copywriters know what motivates customers. They know how to speak to them in a way that will convince … Read more
It is time to say goodbye to 2020, and many of us are glad to do so. We want to leave the year wiser, more compassionate and sharply focused on utilizing the lessons of the year. Positive reflection includes being aware of major forces moving … Read more
The marketing world is exciting this week. In-store and digital marketing are making headlines, and we are ready to explain it all to you. Keep scrolling to learn some of the top marketing news of this week. 2020 Marketers of the Year This year was … Read more
Where would we be without copywriters? Not at the top of the first page of Google’s search results, that’s for sure. One of the reasons copywriting is so vital to marketing is because of search engine optimization. However, successful marketing, effective communication and building connections … Read more
Copywriting needs to be dialed in. Like any marketing component, maximizing your copywriting ROI is critical. For small businesses and startups, copywriting budgets are generally limited and require close consideration to ensure you see the desired results. In many cases, copywriting becomes an ineffective headache. … Read more
In the business world, a year is a standard measure of time. So much can happen over twelve months within a company, a culture and even on the world stage. Every year provides an investment seed for the future. Because there is no time to waste, … Read more
Written content for your business is a crucial marketing tool. For copywriters, staying on top of trends is essential for increasing revenue and traffic. While many aspects of writing are tried and true, getting outside your comfort zone will show your willingness to adapt and … Read more
Writing is just like any other skill, the more you do it, the better you get at it. Refining your copywriting abilities can make a significant difference, both to your clients and their readers. Although practice makes perfect, it helps to have some high-quality tips as … Read more
Writing copy is a fantastic way to promote your company — if you do it right. Avoid these seven enormous copywriting mistakes to ensure the success of your next marketing campaign. Not Having a Goal You need to know what you want to get out … Read more
If you are a small business owner or entrepreneur, you need to make sure that your web content is vital. After all, the content on your website will be the deciding factor for many potential clients. It can catch their attention, believe in your product, … Read more
