content marketing

Why Content Marketing is so Important to Your Business

If you own or run a business, you should be familiar with content marketing. If you’re not familiar with it, it’s high time you get yourself immersed in it – your business will thank you for it. Content marketing is advertising, though it’s done through internet-based means, such as social media, blogs, or click advertising. … Read more

How a Content Marketing Services Company Can Help Your Business

If you own or run a business, you should be familiar with content marketing. If you’re not familiar with it, it’s high time you get yourself immersed in it – your business will thank you for it. Content marketing is basically advertising, though it’s done through internet-based means, such as; social media, blogs, or click … Read more

How Long Before Content Marketing Services Yield Results?

Content marketing has many advantages. Small businesses, large corporations and every type of business in between can reap benefits from this type of marketing. But, not all business owners are capable of taking on the massive responsibility of content marketing on their own and require the assistance of an outside service to get the job … Read more

You Do Not Need to be Great at Content Marketing Strategy

Content marketing strategy allows businesses to determine the content for their marketing that will best build their brand name and, thus, their customer base. Your strategy should provide an outline that answers the “what’s” and “why’s” of your business, but be flexible to change as you and your customers change. You don’t need to be … Read more

The CJ Show Episode 15: Promoting Content Made Simple

Although social media platforms are great methods for promoting content, they aren’t the only method. During today’s show, Colleen and Gabe discuss other ways Gabe has been able to successfully use content marketing in the past.

While your first thought may be that promoting content through mail is outdated, Gabe talks about doing so for specific customers in the past. With junk mail becoming less and less popular among businesses, it provides a better opportunity for the mail you are sending to be recognized by the person at the address.

Colleen also asks Gabe questions pertaining to both establishing a budget for promoting content and how much content should be promoted at one time. Consistency is key for both answers. Gabe describes how a higher dollar amount doesn’t always equal success when it comes to promoting content.

By using a lower amount in order to ensure you are promoting content on a weekly basis, you provide yourself with a better opportunity for increasing your audience over a period of time. In order to demonstrate the example, Gabe revisits the first six months of Copywriter Today and what he was able to do that led to long term success.

If content promotion is an area where your business could use some guidance, schedule a free consultation with Copywriter Today and let our team handle the writing for you.

The CJ Show Episode 12: What You Need to Consider Before Hiring a Professional Writing Service

Several factors need to be taken into consideration before you invest in hiring a professional writing service. For starters, what are the goals you want to accomplish with your content? By establishing what you are trying to do, you will be able to determine other details such as the word count you will need per post or article. The goals you have will also lead to an answer of how much content you are going to need each month and help you create a content strategy.

During today’s show, Colleen and Jeffrey will also discuss issues such as the research you need to complete before you use a writing service. Coming up with a budget you have to work with needs to be considered as well as being able to access writing samples from the service you are thinking about using. How long is there turn around time and what are others saying about the company on social media platforms?

If you are in need of a professional writing service, contact the Copywriter Today team for a free consultation. By visiting our website, you will be able to find not only writing samples, but several videos discussing the service and packages we have to offer. You will learn how our order calculator works, so you not only know exactly when you will receive your content but also how many accounts will need for the amount of content you want.

The CJ Show Episode 8: Creating an Effective Content Marketing Strategy

If your business is taking action on increasing the online presence of your name or brand, then you should be implementing an effective content marketing strategy.

 

Using content to promote your product or service is more than simply finding the right words that go together to make a point. Without an effective strategy in place for using your content, you might be wasting valuable time and effort you could be investing elsewhere.

 

During today’s show, Colleen and Jeffrey take a look at areas such as the word count of your content, rewriting content that has produced results in the past, being wise about the money you invest with social media and knowing when it’s time to hire a professional writing service.

 

Let’s face it, even if we talent when it comes to writing, that doesn’t necessarily mean that we have the time that creating content requires. With all the responsibilities that go into starting and developing a business into more, keyword research and studying the results of our competitors isn’t always on the top of a priority list, regardless of their importance.
If you are one of the several people who is facing this issue and are in need of a content marketing strategy, take the time to schedule a free consultation with us and put our words to work for you.

The CJ Show Episode 6: Studying the Competition’s Content

The content your business creates can be one of your most valuable resources when it comes to marketing and building brand awareness. Because of this, you should look at your content as an investment. If you were going to invest money into the stock market, wouldn’t you spend time studying and completing research?

You should use the same approach when it comes to the content you use. One of the best methods of research you can conduct is reviewing what has and hasn’t worked for the top competitors in your field and industry. How are they structuring the content they use? How long are the articles and posts they are publishing?

By taking the time to review what is working with other businesses who are targeting the same audience, you give yourself a new perspective and fresh insight of approaches you should be making. However, doing this research without giving yourself away to your competition can be tricky.

In today’s episode, Colleen and Jeffrey discuss different strategies that have been successful when it comes to studying the content the others are using. Although this is a necessity for every business, time doesn’t always permit for completing the research that is needed. If this is an area where your company could use some help, contact Copywriter Today to schedule a free consultation.

The CJ Show Episode 5: Promoting Your Content Through Social Media

Content marketing is playing a larger role than ever in the business world and marketing through social media platforms has become a necessity. Regardless of the field or industry your business is in, if you’re not making a name for yourself through social media, you are nonexistent when it comes to an online presence.

During today’s show. Colleen and Jeffrey will break down different commonly used strategies that are successful when it comes to promoting content through social media. Without creating a strategy and a plan for how your business is going to use these networks and platforms, the efforts could result in wasting valuable time and money.

Using social media as a means of advertising is an investment. Without determining both a list of goals you are trying to accomplish and a plan of action for achieving success, your business will not be able to accomplish much through platforms such as Facebook, Twitter, and LinkedIn.

A common misconception that several businesses have is that they will be able to bring about the desired results overnight. This idea simply doesn’t happen, creating the need for a long-term strategy.

If this is an area that your company or business could use some extra help, contact us at Copywriter Today to schedule a free consultation. We have put together specific teams that focus their attention on creating content for social media campaigns.

The CJ Show Episode Four: Using the Order Calculator

During today’s show, Colleen and Jeffrey go over the order calculator. This is a unique tool that you will only find with Copywriter Today. One of the most common questions we receive from people interested in our service is how many orders they are allowed to receive throughout the course of a month? This tool helps each of our customers determine the answer.

While Copywriter Today is the home of the unlimited content subscription, there is a set amount of how much can be written monthly per account. Both the style of content and the length of the order play a role in this limit. If you realize you are going to reach your limit before ordering all of the content needed for the month, you can always contact your account manager about creating additional accounts.

The order calculator not only shows you how much content you can order, but it also lets you know exactly when you will receive the content once you place the order. The order calculator makes it much easier for scheduling the content you will be using. Let’s face it. Even the best writers need time for research, editing, and all of the other responsibilities that go into creating effective content.

If your business has made the decision to hire a professional writing service to handle these responsibilities for you, there are several reasons why Copywriter Today is several steps ahead of the competition. Schedule a free consultation today to see what our team can do for you.