How to Develop a Content Marketing Strategy for Your Business

If you have recently opened a website or blog for your business, then you’re on the right track. A recent study by the eCommerce Foundation showed that 88 percent of consumers will research a product prior to making a purchase in-store or online. This means that if you or your product don’t have a place … Read more

You Do Not Need to be Great at Content Marketing Strategy

Content marketing strategy allows businesses to determine the content for their marketing that will best build their brand name and, thus, their customer base. Your strategy should provide an outline that answers the “what’s” and “why’s” of your business, but be flexible to change as you and your customers change. You don’t need to be … Read more

Content Creation: Five Things to Realize about Your Audience

Content Creation: Five Things to Realize about Your Audience

It’s no secret that content creation is by far one of the best ways to keep your readers engaged in what you have to say. To be completely honest, it’s not an easy task. You don’t want to come off as someone who is constantly in their face, saying, “Look at me! Look at me!” … Read more

5 Tips for Running the Perfect Social Media Campaign

5 Tips for Running the Perfect Social Media Campaign

Social media marketing is one of the greatest ways to keep your company’s activities and deals in the peripheral of your consumer base from day-to-day. Perhaps only email marketing reaches a wider audience on average than this awesome practice, so if you want to successfully boost your brand’s visibility and profitability, running a knockout social … Read more

3 Tips for Ensuring Your Content is Valuable

3 Tips for Ensuring Your Content is Valuable

Content is king when it comes to marketing your business to an online consumer base. The chances are that thousands of companies similar to yours exist, so you must set yourself apart with an excellent reputation of quality and customer service. One of the best ways to do this is to provide quality content that … Read more