SEO Content Writing: Overview

by Gabe Arnold

Are you maximizing your profits when it comes to your SEO copywriting? It’s no secret that SEO is a huge industry — in fact, it’s worth an estimated $80 billion. 

To really succeed at SEO writing, you need to have both analytics skills and exceptional copywriting skills. But how do you make certain that you’re SEO is delivering results? 

Copywriter Today has you covered. In this article, we’ll share with you everything you need to know about SEO content writing as well as some of the most effective tips to ensure your website is bringing in revenue.

What is SEO Content Writing?

SEO content writing is the process of creating content that is made to be optimized for search engines. 

This means creating content that has the right keywords and phrases, as well as other elements that will assist you in ranking your content higher on search engine results pages (SERPs).

There are several different types of SEO content, including blog posts, articles, web pages and even product descriptions.

What Makes SEO Writing So ImportantWhat Makes SEO Writing So Important?

What’s great about SEO content writing is that it is an incredible tool for making your website rank higher in search engine results. 

This is because search engines like Google use the content on your website to determine what your site is about and how relevant it is to the keywords that people are searching for.

Additionally, when your website appears near the top of SERPs, it means that more people will see your site and may be more likely to visit it. This can lead to more traffic and, ultimately, more customers or clients.

SEO is a powerful tool in any marketing campaign, but if you have no SEO copywriter to delegate it to, it can be a lot of work. 

At Copywriter Today, we’ll take the pain out of your content marketing. Our talented and experienced writers will generate stellar SEO content, so you can focus on running your business.

Contact us today to get started!

Commonly Used SEO Terms Used in SEO Content Writing

Now that you have a clear understanding of what SEO content creation is and how it plays a major role in improving your marketing results, let’s go over the most common SEO terms used in the field.


The term SERP, or Search Engine Results Page, is the page that appears when you perform a search on a search engine such as Google, Bing or Yahoo!. 

The results shown on this page will depend on the keywords you used in your search query. When done effectively, the user will find your webpage at the top of the list of relevant results.

SERP Position

SERP position is the rank of a website on a search engine results page (SERP). The higher the rank, the more likely people are to find the website.

For example, if a website is on the first page of a SERP, it has a higher chance of being clicked on than if it is on the tenth page.

Many factors influence a website’s SERP position, including the keywords that are used in the website’s content, its backlinks and how well it is optimized for search engines.

Anchor Text

Anchor text is both the visible and clickable text within a hyperlink. It’s what users see and click on when they encounter a link. 

In SEO terms, anchor text is an important ranking factor that can influence how your website is displayed on SERPs.

Search Intent

In the world of SEO, search intent determines how you should target your content to rank higher in SERPs.

Three types of search intent you should know are:

  • Informational: The user is looking for information about a particular topic. Your content should provide the answer to their question.
  • Navigational: The user is looking for a specific website or page. Your content should help them find what they’re looking for.
  • Commercial: The user is looking to purchase something. Your content should influence them to buy your product or service.

Keyword Research

Keyword research is the exercise of understanding which keywords you should target in your SEO content creation that can ensure it’s a high likelihood to be found by potential customers.

There are a few different ways to go about keyword research. You can use tools like Google AdWords Keyword Planner or Google Trends to help you determine whether or not a particular keyword is SEO friendly.

Meta Description

A meta description involves writing a short summary of a webpage’s content. Search engines typically use it to display a brief description of the page in their search results. 

Meta descriptions can also be used to influence a searcher’s click-through rate (CTR) – the percentage of people who click on a search result. A good meta description can help increase your CTR and improve your SEO.

Title Tag

A title tag is an HTML format that identifies the title of a web page. It is displayed in the browser’s title bar and is utilized by search engines to help determine the relevance of a page. 

The title should be descriptive and concise and should include keywords that reflect the topic of the page to work effectively.

Short/Long-tail Keywords

Short-tail keywords are typically one or two words, while long-tail keywords are three or more. 

Short-tail keywords are generally more competitive since they’re more commonly searched for. Long-tail keywords, alternatively, tend to be less competitive and easier to rank for.

Search Volume

Search volume is the total count of the amount of times a particular keyword is searched for on a search engine. This information can be used by businesses to figure out whether a keyword is worth targeting in their marketing efforts. 

Generally, the higher the search volume for a certain keyword, the more competition you’ll face when trying to best rank it for your website.

Click-through Rate

Click-through rate, or CTR, is a metric used to measure the success of an online advertisement. 

You calculate this by dividing the number of clicks on an ad from the number of impressions it receives. This tells you how often people who see your ad actually click on it.

The higher your CTR, the more successful your ad is likely to be. You can increase your CTR by designing your ad in a way that encourages people to click on it, and by targeting it to the right audience.

Conversion rateConversion Rate

A conversion rate is the total percentage of website visitors who take some desired action, such as buying a product or subscribing to a newsletter.

Many factors can influence conversion rate, and it’s important to experiment and test different tactics to see what works best for your business.

Organic traffic

Organic traffic is the term used to describe visitors who arrive at a website through search engines, as opposed to those who come through other channels such as paid advertising. 

It can take some time for new content to start ranking in SERPs, but if you create high-quality, keyword-rich, SEO-friendly content, it will eventually start to attract organic traffic.

Paid Traffic

Paid traffic is when you pay for advertising on a website or through an online service. 

This can be in the format of text ads, banner ads or paid search results. When you pay for traffic, you typically receive more exposure than you would through unpaid methods, such as search engine optimization (SEO) or social media marketing. 

Ranking factors

Ranking factors are the SEO content writing standards that determine where a website appears in search engine results pages (SERPs). 

These SEO content writing standards are set by search engines like Google, and they take into account things like the quality and relevance of your website’s SEO content writing, as well as other off-page and on-page SEO content writing factors.


A backlink, also called an inbound link, is a hyperlink that points from one website to another. 

The term “backlink” was coined by expert SEO writers because they are links from other websites that direct traffic back to your site. 

Domain Authority

Domain Authority (DA) is a type of search engine ranking score. This predicts how successfully a website might rank on search engines. It is based on data from the Mozscape web index and includes metrics from links, shares and SEO signals.

Domain Authority is one of several factors that go into Google’s search algorithm, and a higher Domain Authority means a website is more likely to rank higher in search results. 


A hyperlink is a link that connects one web page to another, either on the same site or on a different site. Hyperlinks are an important part of the World Wide Web, and allow users to navigate between pages on the internet easily.

Hyperlinks are typically displayed as blue underlined text, but can also be images or other types of content. When a user clicks on a hyperlink, they are taken to the linked page.

Domain Rating

Domain rating, on the other hand, is a measure of the strength of an entire website.

It’s a number between 0 and 100 that tells you how well a website is performing overall in terms of SEO. 

A high domain rating means that a website is doing well in terms of SEO, while a low domain rating indicates that there is room for improvement.


Pageviews is a term used in web traffic measurement and it refers to the total amount of times a specific web page has been viewed. 

This is usually measured by using a web analytics tool like Google Analytics. It’s an important metric to track because it can give you an idea of how popular your content is and whether or not people are engaging with it.

Keyword Difficulty

Keyword difficulty is a measure of the level of difficulty it will take to rank your website for a given keyword. The more difficult the keywords are, the more effort it will take to rank your site at the very top of the search engines.

Several factors influence keyword difficulty, including the number of competing websites, the authority of those websites and how often the keyword is searched. 

Call-to-Action (CTA)

A call-to-action (CTA) is an instruction or request to the reader to take a specific action, usually involving the purchase of a product or service. 

CTAs are important for online marketing, as they encourage website visitors to take action and convert into customers. Good CTAs are concise, clear and easy to understand.

Types of Content that are Best for SEO Content Writing

Types of Content that are Best for SEO Content Writing

Certain types of content work best for SEO content marketing. Here is a list of our favorites that are the most effective.

Trending Content

Trending Content is one of the best types of content for SEO copywriting. By including trending topics in your content, you can attract more attention from search engines and potential customers.

To make sure that your content is optimized for SEO, be sure to include relevant keywords throughout. In addition, make sure to structure your articles in a way that makes them easy to read and navigate. 

By following these tips, you can ensure that your content will be both informative and engaging, helping you attract more traffic and boost your bottom line.

How-To Guides

These guides provide valuable information that can help your website rank higher in search engine results pages (SERPs).

How-To Guides are especially helpful for SEO content writing because they: 

  • Target specific keywords and phrases.
  • Offer step-by-step instructions that are easy to follow. 
  • Can be repurposed into other types of content, such as blog posts or infographics. 

To get started, simply choose a topic that you want to write about. Then, research the keyword phrases that people are using to search for information on that topic. 

Once you have your target keywords, create a step-by-step guide that will walk your readers through the process of completing the desired task.

Lists Content

There’s no doubt that lists are one of the best types of content for SEO copywriting. They’re easy to read, easy to scan and they make it simple for readers to find the information they’re looking for.

But what makes a great list? Ther are a few things to keep in mind:

  • Make sure your list is relevant to your topic.
  • Keep it focused – don’t try to cover too much ground.
  • Keep it fresh – outdated lists will quickly lose readers’ interest.
  • Make it skimmable – use subheadings and bulleted items to break up the text.
  • Use keyword-rich titles – this will help the list show up in search engine results pages.

Authoritative Blog Posts

Authoritative blog posts are some of the best types of content you can use for SEO copywriting. They help to build your credibility and authority and can give your website a boost in search engine rankings. 

But how do you go about writing an authoritative blog post?

  1. Do your research: This will help you to write more confidently and authoritatively on the subject.
  2. Make sure you’re using the right keywords: These keywords will help to ensure that your post is found by potential readers searching for information on the subject.
  3. Include links: This will not only help to improve your SEO but will also help to improve the overall quality of your post.

By following these tips, you can write authoritative blog posts that are sure to improve your SEO and attract more readers.

Writing for SEO takes time and practice to perfect. However, with the knowledge and tips we’ve provided in this blog post, you’ll be off to a great start. 

We understand that not everyone has the time or desire to learn all aspects of SEO. That’s why our team at Copywriter Today offers full-service content creation. 

From keyword research to on-page optimization, we can help get your website ranking higher than your competition. 

Contact us today to learn more!

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