Want in on a secret? Industry leaders know the incredible value of an ebook writing service. The digital read is a content marketing tool as necessary and powerful to your toolbelt as the hammer. And, skilled ebook writers build your online campaign and gain you advantages in your industry as you partner with them to publish this digital copy.
Reaching out to a generation wanting information on demand, ebooks generate demand and offer other benefits. Check out the following compelling reasons as to why writing an ebook must top your content list.
Ebook sales are expected to account for 25 percent of global book sales in 2018. Certainly, technology and mobility impact our habits. And, while reading remains an interest, the way we choose to do so is being transformed.
With 80 percent of Internet users owning a smartphone, ebooks put your content directly and easily into consumer hands. And, according to Pew Research, while 2016 still saw a reader preference for traditional books, ebook readers on tablets tripled since 2011 and those reading on smartphones more than doubled.
Your message and expertise both find expression within an ebook. In other words, this platform establishes you among the thought leadership in your industry when done well. Readers of ebooks specifically look for knowledge and education.
Furthermore, publishing in this way leads to speaking and other credibility-building opportunities. And, this exposure broadens your reach, expands your familiarity and earns you profits.
Through credibility building, ebooks also grow your personal brand. Again, getting trustworthy information into the hands of consumers creates a valuable familiarity. And, experience proves that human beings gravitate toward the familiar.
As one of the most effective ways to generate leads, ebooks prove worth your time. By allowing consumers to find you rather than you finding them, ebooks avoid the hard sell which people tend to resist, even bristle against.
For instance, these digital information sources draw customers and entice them to sign up for your mailing list. Or, an ebook acts as a sample or controlled testimonial, both of which offer powerful results across marketing strategies.
Inexpensive to produce and promote, even using professional services, ebooks bring cost efficiency to your marketing campaign. Organic exposure via social media or other channels, ebook landing pages and email generation, even inexpensive Facebook ads get you in front of consumers with minimal cost.
Note: For the greatest return on investment, you should leave the editing, cover and layout to an expert ebook writing service unless you possess such experience.
The creation of an ebook takes a few days to six months. And, length varies from 50 words to thousands. With the flexibility within these numbers, this digital media offers content in a size your work clock can handle. Add the help of professional services and you increase efficiency.
Free or inexpensive downloads gives consumers access to the relevant, in-depth information or problem resolution they crave. In other words, ebooks answer the cries of your audience with viable, beyond-trite solutions.
Extensive target audience research leads you to categories which are popular but not overly competitive. For instance, a missing niche in your industry makes for successful ebook material and keyword searches offer feedback on topics to get you started.
Ready made for our on-the-go culture, mobile reading options feed consumer demand for instant access to information. Plus, ebooks easily distribute to your audience. Your website, Amazon or self-publishing platforms offer viable means for getting your ebook out.
The Bannersnack blog cites that if books are food for the soul then “ebooks are the snacks of the mind.” Again, these digital bites satisfy the cravings of online users for in-depth information in time-saving chunks.
In the high demand for web content, ebooks extend the mileage of your research and resources. By breaking digital reads down into multi-channel campaigns and repurposing the content you earn more bang for your buck.
Social media posts, blog entries and presentations grow out of ebook content. And, translating the information into a video course foundation earns a tidy profit.
Do You Need an Ebook Writing Service in Your Toolbox?
While ebooks alone fail to offer a full campaign, they make a profitable addition to your content marketing offerings. Taking the time and resources to create an outline, do the research, write, rewrite and edit these digital pieces earns you favor with search engines and readers.
If you feel so compelled and in the case where you hold the tools to do so, writing ebooks yourself drives traffic and leads in your direction. However, if this thought leaves you shaking in your work boots, handing it off to a professional writing service offers a good return on investment as well.
If you want to add our content writing services to your toolbox, give us a whistle for your free consultation.
P.S. Comment below on how you use ebooks to build your content.