5 Mistakes People Make When Outsourcing Their SEO Content

by Gabe Arnold

As an SEO expert you know that having high quality original content is key to your long term success.

Have you tried to outsource your content creation before? Was it successful?

Would you say that it was totally successful?

The fact that you’re reading this article means that you are in one of two situations:

  1. You’ve outsourced your content before and it didn’t work out very well.
  2. You’re considering outsourcing your content creation and you don’t know where to start.

Here’s the good news: no matter which segment you fall into, this post will help you identify and avoid the mistakes that so many people make when outsourcing their content creation.

Mistake #1: Not Enough Direction is Given

Since my team and write nearly one million words every month as a part of thousands of different orders we get to see what’s successful and what’s not successful. One of the biggest challenges our writers face is when someone simply asks for “an article on [insert topic here]”. If there are no detailed instructions provided, then our writers are left to guess on exactly what needs to be done.

That approach doesn’t provide specific content and it’s a recipe for disaster. Here’s the ideal format when it comes to a writing request:

example copywriter today order

You don’t have to go crazy with tons of instructions, but it is a good idea to provide a reference site for information and for the look and feel of how you like your content. It’s also good to note the type of linking you want, and if you want any special keyword usage or long tail keyword usage.

Mistake #2: Giving Too Much Detail

When you’re outsourcing your content creation, you can also go to the other extreme. Giving too much detail is foolish for a couple of reason:

  1. If you’re going to send two pages of notes about an article you want written then why not just write it yourself? This doesn’t save you any time.
  2. Too much information can be just as bad for the writer as too little information in our experience. Find a happy medium but don’t go overboard.

too much detail

Our team has found that when people outsource their writing it’s generally because they are either too busy to do it themselves, or they aren’t very good at writing. No matter which category you fall into, just make sure you don’t waste extra time by providing too much detail. When you’re ordering content for SEO purposes you don’t need to spend an hour placing an order. That would defeat the purpose of outsourcing it. Just give basic instructions and some reference material as I noted above, and you can move on and let the writer do their work.

Mistake #3: Not Providing Any Feedback

Outsourcing any task, including writing, requires a different mindset when it comes to communication. Honestly its not that hard once you realize a small shift that you need to make. On our team we have over 65 people that all work remotely from home so I had to learn this lesson early on. When you work in the same office as someone its easy to walk over to their desk and tell them what you think of something.

In the remote worker and outsourcing world you don’t have that option, but you still need to share your thoughts. Communicating with your writing team is essential to a long term and successful relationship. When you get a piece of content back that you love, let them know! If you get something back that needs work, have it rewritten. At Copywriter Today we provide timely revisions and they don’t interrupt the other scheduled work we are doing for you.

When we experience complete silence and no feedback on our work we have no idea if we did well or we need to improve. I’m sure its the same for you. When clients praise your great ranking results that motivates you to do more and it helps you stay on track. When they have complaints or feedback about something they don’t like, that helps you steer clear of that error in the future. Take a moment and make a note for yourself to reply back to your writing team with both positive and constructive feedback when needed. If you do this on a consistent basis you’ll find that you are able to generate higher quality work over time because they will be more in sync with your needs.

On the next page I’ll share the last two mistakes to avoid and I’ll also give you access to a free tool that will help you generate hundreds of ideas for your next content creation campaign.

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