What to expect in this guide:
1. A Bird? A Plane? What is this Marketing Technology?
Whether you know it as marketing technology or the hip “martech”, no digital campaign succeeds without the tools housed in this category. This section clarifies what is meant by this modern day digital hero.
2. Pairing Innovative Technology With Good Copy for Success
As a writer, you a likely well-aware of the incredible value of good copy. Technology fails to rescue poor copy but certainly boosts good copy. Read this section to learn why and how pairing quality copy with martech tools is vital and learn a four-part formula for doing so.
3. Marketing Technology Tools Which Save the Day
Knowledge is useless without practical application. This section presents 20 marketing technology tools you need to know about. Try out a few of them for more efficient and effective writing across the Web.
4. A League of Heroes to Boost Your Content in the Digital Jungle
With such varying aspects to the Internet and publishing great content, relying on one fits-all solution fails to get the job done. A league of martech tools, matched to your needs, rescues your content from the abyss of the Web.
Navigating the online marketing world proves as difficult as traversing the jungle, even for the most experienced writers. Developing fresh content. Sharpening writing skills. Assessing the impact of algorithms. Rising above the threat of the competition.
How is a modern day hero to swoop in and save the day? Think: Marketing technology tools.
While Tarzan lacked super powers and even tools to survive his unusual habitat and secure his reign as “Lord of the Jungle”, technological advances give you an advantage in the digital jungle. In fact, combining these martech tools with well-written content improves efficiency, saves time and reaps success.
Old-school writing begs that your brain plus a pen and paper (or fingers and keyboard) are the only tools needed to write well. Yet, writers know that writer’s block, the demand for continuously fresh content, a multitude of platforms and the need to analyze engagement challenge this thinking on a daily basis.
Whether you need to understand your buyer persona, manage ideas, design graphics or guard against plagiarism, a tech solution exists. As a result, your blogs prove more effective. Web pages see more traffic. Leads are generated. Revenue grows. And, you become a stronger writer.
Ninety-one percent of marketing experts believe martech tools which empower their teams to review, analyze and respond to data in a timely manner are a worthy investment. Reducing precious hours spent preparing reports and analysis is seen as valuable by 88 percent of marketers.
This time saved allows your team to concentrate on strategy, customer interactions and content creation. Isn’t this the heart of marketing? The reason your copy matters?
As a content writer, these technologies free you to do exactly what you love — write.
A Bird? A Plane? What is this Marketing Technology?
Marketing technology, or martech, is a thriving field. According to MarTech Today, the landscape of companies in the industry began in 2011, with 150 companies. This year, the annual growth graphic includes 4,981, enough that Scott Brinker, of ChiefMartec, called the list the “Martech 5000.”
Tech Target says there are a few different primary subcategories of marketing technology within this ever-growing martech market.
- Marketing automation
- Content management
- Web analytics
- Customer experience
- Advertising platforms
What does that really mean, though? And what does that do for your business and role as a content creator? True, you might not need a platform in every subcategory — but I’m sure that once you learn a bit more about marketing technology and the benefits it brings, you’ll find the concept to be a welcome partner in your fight for great copy.
A Crash Course in Marketing and Martech
Let’s cut to the chase: who really needs another password, another platform or another piece of technology that is supposed to “help” but, really, just adds more to-dos to your already-packed schedule?
You aren’t alone in your irritation when a well-meaning team member or superior “suggests” you start using a new tool that does the exact opposite of its promised benefits.
The good thing about martech is that, for the most part, its been led by people who are in the trenches. Marketers and content creators know what others need to improve their professional and personal lives, because they’ve been there. Specialists who recognize a void, create something that helps — just as martech pros have done since the beginning.
The earliest “technology” in marketing, according to expert David Raab, dates back to 35000 BCE, with primitive signage. Sure, when you compare those sketches to the flashy appeal of today’s banner ads, it doesn’t really fit into the box of technology as we know it. However, it was innovative in its time, just as every new platform and tool used to raise awareness and engage customer prospects has been since.
Early “marketers” used what was available to them at the time to reach the ultimate goal of marketing — engaging customers. In its most basic definition, from the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Wow. That’s a pretty expansive description of the who and what of marketing. And, to be honest, you probably don’t really need such an expansive definition.
Let’s break it down further. Content marketing, as defined by the Content Marketing Institute, is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
That’s a bit more like your daily job.
As a content creator, your goal is to curate, write, design and produce information that improves the reader’s life. The offerings in marketing are narrowed down into the content. The far-reaching groups in marketing are broken down into clearly defined audiences. The marketing forest — your audience — is broken down into individual trees — each customer.
Luckily, that’s exactly what marketing technology aims to help you do — identify your audience, build your audience and give your audience members exactly what they’re looking for.
Look at the Forest — and the Trees: Martech as Part of the Big Picture
Let’s start with the most basic part of content marketing and see why martech matters. When you create your content, you’re thinking of your specific group of readers, your target audience.
Who makes up this audience? People. And, according to Brett Farmiloe, founder and CEO of Markitors, martech can make a significant impact in your ability to reach these people.
“The most significant innovation taking place in the marketing field is the conversion of marketing ‘managers’ into marketing ‘editors,’” he told Forbes. “In other words, martech innovations are providing marketers with ‘more’ but it’s still up to humans to be the buffer between technology and reality. Using machines effectively is essential for future success, and the human side strongly factors into the equation.”
Remember, the key to successful marketing is that you are a person reaching another person. Write for people. Market to people. And use the technology with people in mind.
Martech can help you start by identifying your target audience. Who are they? What do they like? Where can you find them? (For more hints, check out these five things you need to know about all target audiences.)
Martech tools like MakeMyPersona and Akoonu can help you paint a picture of the forest of audience members (a broad look at the characteristics of your audience)— and the individual trees (and people) that make up the forest.
The benefits continue from there.
What if, instead of spending hours combing through reports, you could get your results in mere minutes? According to Farmiloe, that’s another benefit of martech.
“The future of marketing efficiency is condensing tasks that normally take 40 hours into four-minute report runs,” he told Forbes. “One example? Creating a social media strategy. Instead of analyzing all of the status updates that have been posted and categorizing them into a strategy, future automation tools will be able to better direct marketing efforts.”
The future? Check out Ideaflip, Hootsuite, Buffer or some of the other analytics-providing tools we’ve described below.
New tools and platforms are developed and released on a regular basis. So start thinking about the areas of your job that could use assistance. Then match them with a martech tool in the list below.
Maybe reporting is a breeze — but sending out emails is tedious and time-consuming. Check out email automation tools. Perhaps you’re drowning in social media status updates. Look at some of the tools that allow you to “bulk” post. I’ve even shared some of my favorite tools for creating content in the list.
Pairing Innovative Technology With Good Copy for Success
Now that you’ve got the basic idea of martech, there’s one key point to remember that will make marketing technology work for you: the best tools in the world are nothing without great copy.
You can track your audience, create share-worthy graphics and send out millions of emails. Without compelling copy and a clear call-to-action, your martech tools will only take you so far. The good news? Good copy isn’t complicated.
Demian Farnworth, senior content writer at Lutheran Church Extension Fund, knows that “writing effective copy is both an art and a science.” He’s right — good writers should be phenomenal storytellers, goal-oriented individuals with a willingness to learn and an ability to take what they’ve learned and share it with others.
They also need to understand that each piece of great copy can be broken down into four clear parts. This formula, he says, will “rivet attention, stoke desire, and get action.”
The four parts to his formula include:
- Promise: Find the pain point for your reader and show him or her how you have the solution.
- Paint the Promise: Give the consumer a relatable, desired result.
- Prove the Promise you Painted: Give the audience facts that support the promise.
- Push Your Prospect to Act: Tell the consumer how to get your solution.
In his example, Farnworth talks about a pill that makes ugly men pretty. He gives an interview about the formula here, too. Now, the copy in his example is great. It meets the criteria to move readers to action.
Imagine, though, if you were to pair that with some of the leading marketing technology tools.
- Pull up Canva and give a visual to the “paint the promise” step. Show the readers what could happen with the pill. Why do you think so many companies show before and after photos? Because they work. John Borefelt says this is because “the human eye loves the story behind the testimonial.” It also meets Farnworth’s formula: increasing the customer’s faith and proving the promise.
- Charlie can be an angel — save the time you’d spend doing research on potential customers, and let this platform give you the need-to-know information that will make your customer interaction more meaningful. That way, when someone follows through with your call-to-action and reaches out about your solution, you can give them truly valuable information.
- Let MailChimp get you from tree to tree by scheduling an automated email campaign. Imagine if each of those individuals submitted their email addresses for more information. Based on their actions and information, you can make sure that the content you write for those emails is addressing their precise concerns.
Companies around the world have found seemingly endless ways to make marketing technology work for them. From large international corporations to one-person shops, the wide variety of options means that you’re sure to find the martech that will save time, money and your stress levels.
Marketing Technology Tools Which Save the Day
So, let’s get practical. With the flood of martech tools available, the following list gets you started on some of the top-rated options. Understand your needs, find a solution below and use it for a trial period to determine its fit for your business.
Hubspot, well known for its content marketing expertise, invests in its readers (including you) with a free buyer persona creation wizard. What? MakeMyPersona.com offers you a way to create a picture of your buyer.
Content written for mass markets with no target in mind fails to attract valuable attention. Like scooping your bucket into the Amazon River, you get what you get. However, knowing the background, behaviors, goals and challenges of your ideal customers narrows it down.
With the Hubspot wizard, you focus your content on people likely to engage and return to your site. In fact, to move leads down the sales funnel, you must deeply understand your audience. So, what are the keys you need to know?
The interactive martech tool at MakeMyPersona.com guides you through the process. It involves answering questions about your ideal customer and receiving a buyer persona in an editable Word document. It’s that simple. And, did I mention its free?
In this case, simple also means easy to use with a downloadable template as well as printable and saveable results. If you gravitate toward the visual, HubSpot also offers the option of adding a picture to each persona. Fun!
Writing for an audience unseen is no easy feat. Take one look into the jungle, and likely all you see are the trees. But, this doesn’t make the faces any less real. Akoonu gives you a way to see past the foliage and into the heart of your audience. In other words, this martech tool gives you the inside scoop.
Akoonu for Marketing looks at previous and present consumer behavior data to understand the profile of your buyer. You create buyer personas, and as a result, Akoonu enables you to put together buyer journey insight, buyer-focused messaging and effective content plans.
This is vital information. After all, curating content without knowledge of your reader is like throwing a dart while blindfolded. With this information, tailoring content to your audience becomes a reality.
Integrate this tool with Akoonu for Sales, and you now have a map of the consumer all along the sales funnel. The result? Wisely using this data boosts readership and engagement. For your business, it means increased quality leads and conversions.
HubSpot’s Blog Topic Generator
HubSpot is a fantastic resource, even if your team doesn’t utilize their customer relationship management (CRM) or marketing softwares. One of their best tools for content creators is the Blog Topic Generator.
Using an algorithm, the tool allows you to input three different keywords (preferably nouns). Then the generator creates five topics or blog post titles for you to use as inspiration. Of course, this is an automated algorithm – so you may need to tweak the post titles before using them.
If nothing else, the ideas generated get your creative juices flowing and help you get past writer’s block. Fresh content ideas can be tough to come up with on your own. Tools like this prove to be a lifesaver when you’re staring at a blank page and a looming deadline.
In addition to their Blog Topic Generator, check out HubSpot’s blog for exceptional content, inspiration and resources. HubSpot is a leader in terms of the quality of their content, so reading up on their lists, studies and infographics is a good idea for anyone creating marketing content.
A simple web app takes your thoughts and turns them into ideas. This defines Ideaflip. As a writer, sparks of inspiration and random musings populate your mind. Sometimes it is not easy to identify the valuable ones. The sage advice is to simply jot them all down.
For many writers, a notebook a day may be insufficient. Plus, how do you find the valuable inspirations among the mundane? The Ideaflip app gives you a secure, central place to “compose, collect and clarify your ideas”. And, it is cloud-based so jot away.
But there’s more.
Ideaflip also supports collaboration and brainstorming. Friends or coworkers join you when invited to hash out and refine ideas in real time. This saves valuable hours and speeds project completion.
Furthermore, importing information from GroupZap directly works well with Ideaflip. And, exporting information or an entire board as a PDF allows you to share your ideas in presentations and other arenas.
While Ideaflip includes a step-by-step tutorial, navigation proves simple and the app easy to use. Think of it as the place where your mind explodes. Don’t all writers need one of those? Before you subscribe, give the free trial a whirl.
To better manage your online writing projects, particularly with teams, ProofHub offers a no-frills, effective solution. While navigating projects and keeping the parts running smoothly gets messy, the orderly interface and simplicity of this marketing technology tool keeps you out of the jungle underbrush.
Integration with Google Drive and Calendar, Dropbox, Outlook Calendar and email servers helps teams collaborate through this reliable tool. Notes, files, schedules and more are shared. From planning through to delivery, ProofHub acts as the central hub for getting work done on a deadline.
While a free personal tier exists, the paid levels work best for businesses. Offering the basics of project management, not the bells and whistles, this martech tool comes in at a modest price and works for small and large businesses.
Features in most paid versions include:
- Tasks and dependent tasks
- Gantt charts
- Time tracking and timesheets
- Sticky note to-dos (called Quickies)
- Reports and group chat (at higher levels)
Even with other similar products offering more features, ProofHub earns a 99 percent user satisfaction score from Finances Online. Check it out in this video to see if this management tool fits your team’s needs.
Lost your love of writing somewhere in the jungle? Struggling to find the next topic, chapter, even word? Waning passion and writer’s block are common issues for those putting pen to paper, fingers to keyboard. The unconventional martech tool, Ilys, is here to help.
This online writing program encourages you to keep writing, just as many seasoned writers do. So, how does this tool get results? Believing part of the issue is a writer’s internal editor, Ilys only reveals the character you are currently typing.
Yes. The words already typed are hidden. You are forced to focus on what you want to say rather than what you already said. No more views of typos or misspellings to hinder your progress. Plus, writing in public remains confidential. (Try Ninja Mode for a blank screen as you type.)
Furthermore, Ilys allows you to enter your word count to avoid getting too wordy. Stories are saved on the cloud which makes for easy access from any device.
While the cost of Ilys is low, take advantage of the free trial of up to 3,000 words. You might just find your writing improves so much that the monthly cost becomes an even greater deal.
If it’s good enough for Neil Patel then it’s good enough for you, right? Yes, Patel, a content marketing guru, recommends the Hemingway app. This marketing tech tool helps you produce readable content. After all, your sentences likely make sense to you. But how clear are they to others?
Hemingway scores the reading level (the lowest grade level necessary to understand it) of the piece and suggests areas of improvement. You simply paste your text onto the dashboard and the app goes to work scanning your writing for long or hard-to-read sentences, passive voice, adverbs and more.
Warning: It does not tackle spelling and grammar errors well. A separate tool to handle these issues is advised. However, the app offers suggestions on how to fix problem sections of the text which is useful.
Additional features include:
- Publishing or saving to WordPress or Medium
- Importing and exporting files
- Writing and editing without distraction
This tool is clean and easy to use. A free online version works well for the budget-conscious (all writers?). But, if you prefer a desktop version, there is a charge for this service.
CoSchedule’s Headline Analyzer
One of the most important parts of copywriting is coming up with great headlines. Whether that’s the title of a blog post, subject line in an email or other online copy in your company’s messaging, crafting a compelling and engaging headline is key. Enter CoSchedule’s Headline Analyzer tool.
Simply input your headline, and watch the magic happen. The tool gives you a full analysis of your potential title. You come away with information like the:
- Types of headlines most likely to convert viewers
- Percentage of different types of words which are effective (power, emotional, common and uncommon)
- Optimal length to make headlines scannable and easy to understand
This information helps you make your headlines stronger and more effective. For some tips on using Headline Analyzer, check out this blog post from Chris Lee at A Blog on Blogging.
Creating well-crafted and catchy headlines really raises your engagement rates. Test out the Headline Analyzer for yourself, and see what you think!
Social media pushes content at warp speeds. Posting your copy and links to Facebook, Twitter and Pinterest puts your copy directly in front of your audience. Hootsuite joins you in “connecting with customers faster, smarter and safer.”
To focus more on your writing and less on the underbrush of administrative details, Hootsuite helps you:
- Do social in less time
- Measure your social return on investment (ROI)
- Protect your brand on social
Is it effective? PCMag published that “Hootsuite has earned its reputation as one of the most popular social media management and analytics tools on the market.” Plus, the backing of over 15 million users says, “yes.”
With Hootsuite, you:
- Bulk schedule your posts
- Manage 10 to 50 or more profile
- Gather real-time analytics and produce custom reports
- Get Premium App and unlimited RSS integrations
- Access any needed training and support
If you are a small to midsized business, Hootsuite Pro offers a great entry level option at an affordable price. However, costs add up quickly to access additional functionality. So be wise in your choices.
Want to see what Hootsuite does? Check out how eHarmony uses this product to manage its social media communications by clicking here.
Finding the fit between your needs and the martech tools you use is important. Perhaps Hootsuite fails to save the day for your team. Give Buffer a try as a solution. Satisfied customers chant its praises.
Another social media management tool, Buffer posts on all major platforms including LinkedIn, Google+ and Pinterest. With default time slots to choose from, Buffer offers insight into social media “happy hours.” However, the ability to customize remains an option for those unpredictable audiences.
The free version of this marketing technology tool provides many features, including:
- A post writing dashboard
- Post schedule builder
- Analytics measuring engagement
- Customizable settings
- Management from your mobile app
- Integration with other software
Are you a social media geek? Adding social media accounts, team members and the number of posts represent a few of the advanced upgrade options. Plus, pricing is modest to accommodate a writer’s frugal budget.
With the traffic flowing across social media platforms, your content must be posted. Buffer enables you to get your message out in a timely way with an easy-to-use format. Plus, it provides feedback on how your content is doing.
Words are powerful. Couple them with visuals and the impact is stunning. As humans, we take in more information from visuals than text alone. And, we remember more of what we see in them.
Canva helps you combine the dense foliage of a jungle scene (or your imagery of choice) with your copy to grab attention. Easy-to-use tools on a drag-and-drop screen place graphic design in the hands of the novice, amateur and expert.
Yes. It is easy to use. Still concerned? Canva provides plenty of demos and tutorials to support you until you gain your confidence. Rest assured, this is not Photoshop.
The free version of Canva proves sufficient for individual writers spicing up their copy. However, Canva for Work gives businesses more. For example, a low monthly fee includes the Brand Kit which houses your logo, color palette and design to place in any publication.
Canva for Work reminds you to boost brand awareness and allows you to:
- Set up a brand kit
- Resize your designs
- Customize templates
- Upload fonts
- Share designs with your team
Canva opens the possibility to beautiful ebook covers, social media posts, infographics, print materials and more. For a visual glimpse into Canva, click here.
Drag and drop design objects into one of thousands of infographic templates to get your content message across to your audience visually. Customize with background, shape, chart and text tools. No design experience required. Sound good?
It should. The impact of visual data is convincing. And, with 41.5 percent of marketers agreeing that original infographics get the most engagement (according to Social Media Today), you need to jump on board. Don’t miss out on this valuable content piece like the near 70 percent of marketers not capitalizing on this as a priority in their campaigns.
Nervous about producing these original visuals? Easel.ly makes it happen – for free. (Or, you can invest in the Pro version for a nominal monthly fee.) To help you get started, Easel.ly offers a free course on Udemy called Crash Course In Infographics with Easelly.
However, the interface is intuitive, simple and friendly. In fact, the site proves simple enough for a sixth grade student to navigate on his or her own. Translation: You should have no problem creating effective infographics with Easel.ly.
So you wrote your copy. You filled your site. And, your blog is constantly refreshed with new, strong content. Hooray! You mastered step one.
But now you need to know – Is all that content working? Are you getting clickthrough rates? Are people converting? How many leads? How is your SEO?
All of these questions are answered by one thing: analytics. Knowing the numbers for your website is key to knowing if your marketing is succeeding. The Google Analytics system is built to help you do just that.
After you set up an account, you are given a tracking code. Install this code on every page of your website to receive complete analytics. (There are different plugins and ways of doing this depending on what webhost you use. Research the ways to do it for your individual site.)
Google Analytics will give you an abundance of information – more than you likely need! The Moz blog has a fantastic overview and helpful step-by-step tutorial on using the system. Check it out here.
If you have specific questions or just need more in-depth information, spend some time on the Google Analytics Academy. Free courses from Justin Cutroni and Krista Seiden provide the information you need to navigate this martech tool.
Simply Measured offers a variety of analytics tools, but they have a set specially curated for the content marketer – tools that will help you define the impact and efficacy of your copy. Here are the tools best suited to your copywriting and content needs:
– Social listening: Find out what interests your audience. Discover influencers and new topics of conversation so that you can focus your content to the current trends.
– Social analytics: Thorough analytics and insights help you understand how your social content is performing. You can also see how it stacks up against your competitors’ content!
– Content share tracking: Find out which URLs from your content are most shared on social media and other venues. You will also be able to see pageviews, how long viewers spend on a page, bounce rates and more.
– Conversion tracking: Track activity on your site back to the originating post so you can see which social content is driving the most conversions.
Simply Measured gives you a whole suite of tools to assess how well your content is performing – and which of it is performing best! This is valuable information for content writers wanting their copy to be read (really, all of us).
Have you ever had a meeting with potential new clients and either a) spent far too much time researching them in order to understand their needs and interests or b) forgotten to do any research and found yourself floundering when trying to make small talk?
If you identify with either of those scenarios, Charlie, a unique CRM (customer relationship management) tool, is here to help. This app does the research for you, combs through results and produces a one-page summary for you to look over before your meeting.
According to the app’s website, it saves users an average of 57 Google searches before each meeting – time that you can use to fine-tune that pitch. Sound good?
You connect the app to your Google account so that it accesses your calendar and other social networks. Then, an hour before your meeting, the app emails you the information it collected from over 100,000 sites, including your client’s blog, LinkedIn page, news stories and even interests you have in common.
Charlie is a great tool for the busy marketer – especially if there are a million other things better suited to your creative writing endeavors than web searches! Let Charlie handle the boring work and get back to writing content, cultivating leads and winning clients over.
Medium packs a one-two punch that helps copywriters and content creators do twice as much on one platform. It is both a content curator, delivering relevant and current stories to your homepage, and a blogging platform with built-in comment sections. The ability to share across social media platforms and more comes with the package, as well.
The clean-cut lines of Medium’s site are easy on the eyes, and that is only the beginning of the perks this website houses. In addition to having all the standard features of a blogging platform, Medium has interactive features like a conversation-focused comments section and the ability to highlight and directly interact with the content of other people’s posts.
The content published on Medium ranges from news stories to opinion pieces, personal essays to thoughts on world affairs and politics. The platform is free and open, as well as available through a mobile app. Give it a try and see if it suits your creative process!
While Medium serves as a clean-cut blogging platform and content sifter, Ghost is more all-encompassing and high-powered. The open-source, or as they like to say it, fully hackable, platform is intended for usage by online publications ranging from blogs to magazines. Online journalism has a home through Ghost.
The publishing tools of Ghost are a powerhouse suite. A markdown-based editing program feature includes a live side-by-side so that you can see how your post will look when formatted and live. Plus, a completely built-in optimization tool for search engines and subscriptions keeps you digitally current.
You can download the desktop app and work on your publications that way. Or subscribe to the Ghost(Pro) accounts and receive full backups and high-security assurances for your site.
Ghost(Pro) accounts range from Personal at a low monthly fee to Business for a moderate monthly cost (when billed annually). All offers include custom domain names, the assurance of 86 worldwide data centers and automatic backups.
Learn more about the method and team behind Ghost here. It’s a cool program that offers a lot of great perks to its users.
One of the most important things to do with your website is to integrate it with your social media profiles. There are a lot of clever ways to do this – buttons, links and tickers all work. But another aspect of that back-and-forth connection is ensuring that it’s easy for people to share the content you post with their friends.
Sumo Share tackles this task. It is a set of social media buttons for your site that makes it – in their words – “stupid easy” for people to share your content. Drag-and-drop setup makes the integration easy, while smart share buttons suggest the best sharing platform on a page-by-page basis.
If you want more perks, Share Pro offers you more options. Choose this version if you want mobile-specific settings, UTM Tracking (so that Google Analytics will show you which social platforms are bringing you traffic) and access to historical share data for your site.
Have more questions? Check out this intro to Sumo Share. It also includes instructions on how to customize your settings and social services. Getting your content out there is key to successful marketing – drive more traffic using Sumo Share!
In the online world, WordPress is recognized as one of the best content management system (CMS) options available. It is certainly one of the most common! Business.com estimates that 60 percent of websites that run off of a CMS are using WordPress. And WordPress estimates that about 24 percent of the Web runs through their platform.
WordPress is an Open Source project, meaning you don’t need a license in order to use it for your company. This tool integrates seamlessly with countless other services and plugins. Although it began as a blogging site, WordPress evolved into a comprehensive CMS with customizable themes and designs suitable for much more high-powered usage.
This content management tool offers you built-in SEO, publishing tools for your content and many other perks. WordPress is a great option for both beginners and experts.
Overall, the consensus on WordPress seems to be that it has some drawbacks (especially with regard to ease of customization), but that its strengths and benefits as a CMS outweigh the difficulties.
Writing content for email marketing is a huge part of any copywriter’s job. For inbound marketers, email marketing consists of collecting email addresses and then using that list to send out newsletters, updates, offers and more.
MailChimp can help you make that happen. With built-in automation tools and list segmentation, MailChimp helps you target the parts of your audience that are most likely to respond to certain messages. In-depth reporting insights show you click rates, open rates, bounces and more helping you optimize your messages.
Furthermore, drag-and-drop templates are customizable to your needs allowing you to input the content you want in a format that best suits your messaging. The price point for this platform ranges from free to a moderate monthly cost, depending on your needs and the degree of customization you want.
In addition to all of that, MailChimp integrates with many other marketing tools. including WordPress, SalesForce, Twitter and Facebook. Check out their features here. MailChimp also offers a set of marketing resources and tools, as well as tutorials on how to get the most out of their platform.
A League of Heroes to Boost Your Content in the Digital Jungle
Navigating the jungle of digital marketing requires a hero. In the case of content, a league of marketing technology heroes (created by feet-in-the-trenches marketing experts and specialists) helps you cover all aspects of this habitat. Fortunately, a host of martech tools enables you to put together the ideal team of heroes to fit your needs.
Because, again, ill-fitting, poorly performing tools frustrate and irritate more than help. To get your digital campaign running smoothly, you need tools that do what they promise to do. It may take a bit of trial and error to find your ideal team. However, a little self-awareness (or business-awareness) and lists such as this one narrow your search.
While technology fails to rescue poor content, it shines a bright spotlight upon it and steers you in more profitable directions. Through the use of martech tools, writers are pushed to curate better written content which speaks more powerfully to their audiences.
Furthermore, marketing technology boosts the impact of quality content. Landing your work in the right places for search engines, reader attention rescues your copy and, therefore your business, from the abyss of the web.
Finally, these tools save you valuable time to work on content creation and other vital tasks. Identifying your most time-intensive processes and automating them with martech gets you back to what you love … writing.
Still not sure how to put them in practice? Let us help by giving you a free article! We’ll take a look at your content needs and give you a free article to help you reach your goals!