It’s no secret that you need a blog in order to increase your brand awareness, consumer base and ultimately, your business. Before you leap into the first thing that pops up on your internet search for blog hosting, however, there are a few important things to keep in mind.
In the end, if you do decide to use a hosting site, you should know that almost all of these platforms reserve the right to take your blog down, without notice or an appeals process. For this reason, if you want to run a blog with confidence that your work is your own and your content cannot be removed, it’s likely best that you apply for and maintain your own domain.
The Importance of Domain Ownership
If you host your blog on a third-party site, as stated above, there are rules and regulations that you must follow regarding a multitude of factors to include affiliate links and monetization of your content.
In short, you may be limited in the scope of your blog through partner links and pay-per-click ads. The hosting domain also rents space out for ads to other companies, which means you have no control over some of the ads associated with your blog.
In addition, while your chosen name will be in the URL, it’s technically a sub-domain, and the free blog hosting will always be attached to your URL.
As this post from The Balance illustrates, a sub-domain has automatic repercussions on your search-engine result placement.
Choosing to register and own your own blog domain gives you the freedom to decide your content, preferences, ad placement and links, as well as increasing your chances of appearing higher in search engine results.
Registering your own domain has gotten easier and more affordable. Your first step would be to view the cost of registering your domain through a domain registrar. Once you have a domain name, you’re free to register your chosen URL with a hosting site.
The Two WordPress Options
It’s a surprise to most people that there are two WordPress options: .org and .com. WordPress.com is the free, WordPress-owned and controlled site, which means you will be limited in scope, design, ad placement and affiliate.
WordPress.org is a hosting site for a domain that you own. While you’ll have WordPress, you can install your own plug-ins, host custom themes, have total control over your content and affiliate links and own your personal URL, hosted on the WordPress servers.
Much like WordPress, Blogspot also offers a free and a paid-domain hosting service. This post by Hackernoon shows exactly how to take a free Blogspot account and upload your personal URL from a paid domain site in order to customize your Blogspot URL to your private domain.
Why Build a Custom Template?
It might sound overwhelming but designing a custom blog template isn’t that difficult. Once you get the hang of it, you’ll have total creative control over the appearance of your blog. Template Toaster has a guide on everything from HTML to margins on developing your template.
Once you’ve designed your blog, you’ll be able to import video, links and other material from your business or sites to enable cross-linking and increase visibility.
Develop Your Content
It won’t do any good to purchase, register and develop your blog if you don’t know what content will help you get the results you desire. Through GoogleAds, you can utilize a tool called Google Keyword Planner. This tool allows a business to search, discover and recognize the most frequently encountered words in user’s organic searches.
With proper utilization and consistent updating of keywords used in your content, this tool can help drive traffic to your blog through increasing the search result placement. Be sure that the content you provide isn’t geared just around using these keywords, however. Your content must be engaging and informative about the subjects that are being searched to realize the most benefit and establish a reader base.
Putting it All Together
Can you really do this in a day? Yes, you can. I suggest that you start with your custom domain name, first. Pick several in case your first choice isn’t available. Once you have your domain name, it’s easy to register it on a hosting domain site.
In truth, the most difficult part of starting a blog is finding quality content. The time it takes to research and formulate regular posts that help you achieve your business goals is often overwhelming for many business owners, and one of the leading reasons why startup blogs fail.
If you find yourself in this situation, Copywriter Today can help. With a staff of over 50 skilled writers available to research and cover nearly any topic, achieving quality content for your blog can be surprisingly affordable and fast. As a premier content provider, Copywriter Today is dedicated to providing business owners just like you with results-driven content to help your business and blog succeed. Contact us today to learn more about our packages.