How To Write Good Ad Copy

by Gabe Arnold


As business owners and entrepreneurs, we want to stand out from the crowd of competitors in our given industry.

To make your brand known, you need to have captivating ad copy that will reel in customers. However, creating great ad content is not as easy as it may seem.

You need to consider the audience you’re trying to reach, as well as what will resonate with them. You also need to be clear and concise with your messaging while still being persuasive.

Take Ricola for example, their ad “She’s (cough) just a friend” is a great ad copy example that uses humor to reel people in. The ad copy is clever and amusing, while also telling the audience what the product is and how it can help them.

Keep in mind that ad copywriting is an art form, and it takes practice to perfect. But with a little knowledge and effort, you can create advertising copy that is next level.

What is Ad Copy?

Ad copy is a form of advertising that is used to promote a product or service. It usually consists of a short and catchy phrase or sentence that is designed to generate interest in the product or service that it is promoting.

Ad copy can be used in several different ways, including in print ads, online ads and even on television commercials.

One of the main purposes of ad copy is to persuade people to buy the product or service that is being advertised. If your ad fails to do this, your audience is likely to forget about it or ignore it entirely.

What Makes an Ad Copy GoodWhat Makes Ad Copy Good?

To create a good piece of ad copy, your first step is to understand what it takes to create it. There are a few key elements that make ad copy effective:

  • Using strong, attention-grabbing headlines.
  • Including persuasive arguments and benefits.
  • Making it easy to read and understand.
  • Using keyword-rich language.

Once you’ve learned these core elements, you can start incorporating them into your own advertisements. 

Remember to test different versions of your ad to see which ones perform the best. Always be prepared to make changes based on the results of your tests.

To be successful, ad copy must be persuasive and interesting enough to convince people to take action. It is also important to make sure that ad copy is relevant to the product or service that it is promoting.

Creating effective ad copy can be tricky, but with a little practice, you’ll be able to write ads that get results.

Proven Effective Tips To Write Good Digital Ad Copy

Digital ad copy has modernized how we advertise. It is more effective than traditional methods, such as print ads and commercials as it targets a specific audience.

To create good digital ad copy, you need to use tactics that have proven to work for business owners time and time again. That’s why we’ve curated a list of best-proven tips to write good digital ad copy. 

Deliver a Message that Describes Customer Pain Points

To write targeted copy ads, you need to know your customers inside and out, and that includes their pain points. By delivering a message that provides a solution to your customers’ problems, you can create ad copy that is much more effective in grabbing their attention.

To locate pain points, you’ll need to do some research. Look at your customer data, survey them and talk to your sales team. Once you have a good understanding of what’s causing them problems, you can start to craft ad copy that speaks to those issues.

For example, if you sell a product that saves people money, you could create an ad that says, “Don’t waste your money – buy our product and save!” This ad copy would specifically address the pain point of people who are concerned about spending their money wisely.

By taking the time to understand what makes your customers tick, you can craft ad copy that resonates with them and speaks directly to their needs.

Choose Simple but Meaningful Ad TitleChoose Simple but Meaningful Ad Title

The best ad copy has a meaningful yet simple title. This makes it easier for people to notice your ad as well as understand what it’s about. When people can quickly understand the ad, they are more likely to click on it. 

For instance, if you are a car dealership, you might want to use the title “The Best Car Deals in Town!” rather than something vaguer like “Welcome to Our Car Lot!”

Good ad copy titles also include keywords that people are likely to search for. This helps ensure that your ad will show up at the top of your customer’s search results. This is especially effective for Google ad copy.

Say you’re a real estate company, then you might want to include the keyword “real estate” in your ad copy title. This will help ensure that your ad appears when someone searches for that term.

Add Hooks

Ad hooks are ad copy that is designed to be catchy and interesting enough to make people want to click on them. They are often used to promote products or services and can be very effective at getting people’s attention.

By using ad hooks, you can create a catchy and compelling ad that will stand out from the rest. Additionally, ad hooks can help to improve your ad’s click-through rate (CTR).

When writing your ad copy, it’s important to keep these ad hooks in mind. Each one can help to make your ad more effective and resonant with consumers. Be sure to tailor your hooks to your specific audience and product or service.

Use Optimized Keywords

Optimized keywords act as a guide in creating copy that is both effective and appealing to customers. Google Ads and Facebook ads are some of the best channels for this.

By including keywords, your Google Ad will be more likely to show up on search engine results pages (SERPs), improving click-through rates (CTRs) and increasing traffic to your website. 

For example, if you’re a plumber, you may want to include keywords like “emergency plumbing” and “plumbing repair” in your ad copy.

Good ad copy entices customers to click on your ad, learn more about your product or service and eventually make a purchase.

Add More Value

Adding more value to your ad copy is an effective way to make it more appealing to potential customers. 

By providing more information such as product features and benefits, you can help them understand what you have to offer and why they should buy from you. 

This will not only increase your chances of making a sale but also helps build trust between you and your customers. So be sure to add as much value as possible to your ad copy!

Keep Your Copy PersonalizedKeep Your Copy Personalized

When people feel like the ad is talking to them specifically, they are more likely to take notice. That’s why ad copy that is personalized can be so effective. 

There are a few ways to personalize your ad copy. You can use the person’s name, their city or town or even something specific about their interests. 

If you can find a way to make your ad feel like it’s tailored just for them, they will be much more likely to read it and consider your product or service.

Of course, it takes a bit of extra effort to personalize your ad copy in this way, but it can be well worth it. Not only will you see better results from your ads, but you may also create a connection with your customers that leads to more sales in the long run.

Add Call-to-action (CTA) to Your Ad Extension

A powerful CTA in your Google Ad extension will encourage more people to click on your ad. It allows you to tell people what you want them to do, which can help increase your conversion rate.

There are a few things to keep in mind when creating a CTA for your ad extension. First, make sure it is clear and concise. Your CTA should be easy to understand and emphasize what you want people to do. 

Second, make sure your CTA is relevant to the page you are linking to. If someone clicks on your ad, you want them to end up on a page that offers them what they were looking for. 

Finally, make sure your CTA is compelling and encourages people to take action.

A well-crafted CTA can be the difference between a successful ad and one that falls flat.

Conduct Test and Optimize – for Google Ads

Conducting tests and optimizing your ads are a must if you want flawless ad copy that drives results. 

By testing and optimizing different ad variants, you can see what works best for your target audience and improve your click-through rate (CTR). You can do this for your headlines, ad text, images and destination URLs.

Each of these elements will significantly improve the success of your ad campaign. 

For example, testing and optimizing different headlines can help you find the one that generates the most clicks. Similarly, testing different ad texts can help you find the one that resonates most with your audience.

There are so many ways to create brilliant ad copy that will effectively lure in customers and boost your overall revenue.

However, conquering the art of captivating ad copy is overwhelming to do all on your own.

At Copywriter Today, we are leading experts on all things copywriting. We’d be happy to help you create ads that make both make an impact and elevate your business to new heights.

Contact us to schedule your free consultation today!

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