How To Write Effective Sales Copy

by Gabe Arnold


There’s no sugarcoating it: Writing sales copy is hard work. A big part of writing effective sales copy is knowing what people think and want. 

Great sales copywriters know what motivates customers. They know how to speak to them in a way that will convince them to take action. If you need to know how to write effective sales copy, check out the tips below.

What’s Your Marketing Goal?

So, you’ve decided to start writing your sales copy. But where should you begin? Are you able to tell what works and what doesn’t? 

Choosing a goal for your sales copy is paramount. Maybe you want to get people to fill out a lead form. Perhaps you’re selling a  product or service. Are you building your email list? 

Once you know your goal, it’s easier to move forward.

Who Is Your Target Audience?

The first step in creating targeted content is to understand who your target audience is.

Targeted content is crucial for a few reasons:

  • It gets the customer to relate not only to you but also to your business. 
  • It makes it easier for them to trust you and helps them realize that you are a legitimate business.

Telling a Story Gives Readers Something To Remember

When you’re writing sales copy, you are crafting a story. It’s that simple and that complicated. The purpose of a sales copy is to get a buyer to take a specific action. 

That action is the end of the story. Every sales letter has a beginning, a middle and an end. The beginning introduces the problem; the middle describes the solution; the end of the letter describes the outcome.

What Benefits Will the Reader Get From Your Sales Copy?

As a salesperson, can you explain the advantages of your product or service? You need to do so in a way that leaves your clients feeling good about their purchase. 

One way to do this is by highlighting the benefits of your offer rather than the features. If you think about it, it makes sense. 

The benefits are what your customers really care about. Why else would they be looking to buy what you’re selling? If they were only interested in your features, they could get that information from your competitors’ products.

If you are still having trouble writing effective sales copy, consider getting with the experts at Copywriter Today. We have the writers, tools, knowledge and expertise to bring your sales copy game to the next level.

To get started with a professional sales copy campaign, contact us at Copywriter Today

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