These days, it seems like everyone has a blog. Everywhere you turn on the internet, more and more people are sharing their insight and experiences, whether it’s about cooking, traveling, parenthood, or something else.
Part of the reason why blogs are so ubiquitous in modern times is that it’s so easy to start one. Businesses and entrepreneurs alike can utilize this platform model to connect with their audience in a variety of ways, which is why having a blog can be such an excellent idea.
So, with that in mind, we want to cover the best way to start a blog. No matter what purpose it will serve, it’s imperative that you build a strong foundation so that you can grow it the right way. Here’s how.
Step One: Do Some Research
While it may be tempting to jump right in and start a blog by securing a domain name and writing some articles, you want to take a step back and make sure that you’re going about it the right way.
Because there are so many blogs out there, the first thing you should do is look at your competition. Although your blog will be unique because it’s based on your (or your business’) perspective, looking at similar sites will help you figure out how to shape your blog so that you have the best chance of success.
When browsing competing sites, here are some things to pay attention to.
What is the niche? When producing a blog, you don’t want to be too generic or too specific. For example, parenthood is too broad, whereas raising kids on a tight budget would be a lot better. Overall, focusing on a niche will help you stay on target, and it will help when it comes to promotion.
What topics/articles are included? Although you can create similar content on your blog (depending on your niche, it may be inevitable), you want to see if you can bring something more unique to the table. For example, if you have blog post ideas that seem to pop up a lot on competitor’s sites, then you may want to reconsider which topics would be best on your blog.
What is their voice/style? In some cases, all it may take to set yourself apart from the crowd is to inject more personality into your blog posts. Some niches, like legal advice or business insider tips, can be a bit dry and academic. Writing from a different perspective and adding some fun into them may be more than enough to get people to read your content.
Step Two: Find a Blogging Platform
If you’re a business owner, then your blog will be an extension of your website. However, if you’re building a blog from scratch, then you’ll want to find the right platform to create and manage your content.
Thankfully, there are some great options available. Here are a few of the most popular:
For the most part, WordPress is ideal if you want to maintain as much control over your blog as possible. However, there is a bit of a learning curve to it, which may be off-putting when you’re first starting out. If you do decide to use WordPress, however, then you’ll want to do so through a host, rather than going to WordPress.com directly.
Overall, we recommend checking out each site to weigh the pros and cons of each. For example, if you’re trying to make money from your blog, then using some of these platforms will limit your growth.
Step Three: Find a Host
While creating a blog and a website isn’t as difficult as it used to be, you still have to get it online so that people can access it.
All-in-one sites like Squarespace or Blogger will host your blog for you, which helps alleviate some of the stress of beginning your site. However, if you want to use something like WordPress, you’ll have to find a hosting service.
Some top hosting sites can include:
- Go Daddy
When picking out a hosting service, make sure that you’re looking at the prices for WordPress hosting. This option is different than regular hosting, and it usually costs a little more. If you’re new to WordPress, then you probably want to find a host that offers extra guidance and support when building your blog.
Choosing a Domain Name
When picking a host, you’ll also have to pick out your domain (your website URL). This should be part of your research, as you can see what other blog names are out there. Some hosts will offer domains with your plan, or you may have to buy it from a third party. There are many sites where you can purchase a domain.
Step Four: Design and Create Your Content
Once you have your host and your platform, then it’s time to create your blog. Here are some tips to help you get started.
- Keep it Simple – don’t overload your pages with information or images, as that can be overwhelming for your audience. Also, consider high-contrast colors to make it easier to scan.
- Make it Professional – although you can add plenty of personality to your blog, you don’t want it to seem too amateur. Clean, well-crafted images, graphics, buttons, and logos will help solidify your presence in your reader’s mind.
- Add Video Elements – one of the best tools you can use to promote your content is video. Compared to text and images, a video will engage your audience better, so consider how easy it is to incorporate that into your blog.
Step Five: Promote Your Blog
Once you have some content available, then you can start promoting your material online. There are many different marketing tools available, so try a variety of options to discover which one works best for your brand.
Contact Copywriter Today
When it comes to creating excellent content, Copywriter Today can help you develop engaging blog posts at an affordable price. Whether you’re managing a business or you want to produce content more often, we have the tools to get your blog off the ground. See what we have to offer.