As a business owner, you want your brand to stand out from the rest, and it’s important to get the word out about it since there are countless sites on the web. That is where keywords come into play. Here’s how to drive traffic using keyword research.
Use Keyword Research Tools
When searching for keywords, you do not have to do it alone. Improve and drive traffic to your website by focusing your attention on the plethora of free and paid keyword research tools out there. Tools like SEM Rush, Google Analytics, and Yahoo Analytics will pinpoint keywords that help your content rank higher. This way, it will be seen by a larger audience.
Use Keywords To Build Your Content
From there, add at least one keyword into your blog, emails, social media, landing pages and anything else that ends up on the web. Think about how you can use the right keywords in visual content as well, such as graphics or videos.
Check Out Your Competitors
Search engine optimization (SEO) and marketing is always changing. One day, something may see heavy traffic and generate clicks, and the next, it is irrelevant. Gaining an edge over the competition requires first researching their formula for success. What keywords are they targeting? How are they drawing attention to their customers? What does their content look like? What can you do to steer some of their traffic toward you? Understanding your competitors’ strengths (and weaknesses) is vital to your success.
Think of Your Consumers
At the end of the day, your consumers are the ones who will make a difference in your business’s traffic. When doing keyword research, knowing your specific target audience is a must. A few key questions to ask yourself as you nail down your keywords are:
- What is your target audience?
- What are they looking for?
- What type of words do they type into search engines?
- What social media platforms are they on?
Discipline yourself to keep your consumers top of mind. Doing so will help you conduct meaningful keyword research that reaches your audience.
Feeling overwhelmed yet? Let Copywriter Today take it from here. We’ll help you map out a keyword research strategy to maximize web traffic. From there, our team of writers will craft content specifically geared toward your audience. For more information, give us a call today.