Blogging can have many different formats and purposes, but all blogs share something in common, they are a way of communicating with an anonymous audience. If you own a company and have a blog, you are likely to drive much more business than a company without a blog. It’s a way to communicate your expertise in your field in a way that people who don’t subscribe to your newsletter can discover via online searches. Thanks to Search Engine Optimization (SEO) the keywords in your blog can get you noticed by people you never thought you could reach, and the difference to your bottom line can be astounding.
Having a blog is the first step. The second is to make sure that you are publishing high-quality content. High-quality content is what makes you stand out, and solidifies your expertise to your audience. So your blog posts can’t be sloppy, poorly edited, or badly organized. They should be tight, to the point, informative, and well written.
Here are some tips for blogging like a boss:
1. Choose quality topics
The most important thing is to put out quality content, which means that you need to put out articles about the things you know and are passionate about. This will come through in your writing and will contribute to that ultimate goal: establishing your authority in your field. You want to be viewed as an expert, so choose the topics that relate to your field and about which you can write in depth. This is critical to gaining a following. If you can answer a question or solve a problem in each of your posts, you will very quickly gain a loyal following.
2. Use quality writing skills
What’s that saying, no one cares what you say online until you make a grammar mistake? While that’s not entirely accurate, you don’t want to get the wrong kind of attention when you are trying to gain a following for your expertise. Nor do you want your qualifications in your field called into question because of a poorly written post. If you are not the best writer, get someone to proofread your material before it gets published. You don’t want anything to detract from your message, and plenty of people find grammatical mistakes to be extremely distracting.
3. Choose a blog design that can be read across platforms
With the use of mobile phones so high, it’s important to make sure that your blog is compatible across multiple device platforms. Avoid crazy background colors and hard to read fonts. A streamlined approach is probably best, since quite a bit of your site traffic will probably be on phones and iPads, which display content very differently from a computer screen. Be sure that your page will allow for reflowing of text to make it easier for mobile viewing.
4. Give your brand a face
Put up a picture of your company and/or yourself as the blogger. Giving the blog posts writer a recognizable face goes much farther than most people realize. We connect to the things we can see, and this is especially important when branding a product or company. Brand visibility is key for a following, so make sure that followers can put a face with your brand.
5. Market, market, market
Brand visibility is so key, so make sure that your brand is getting the visibility it needs. Market your brand and your blog together. Heck, use the blog to market the brand, just make sure people can actually find it. LinkedIn is perfect for this.
6. Use Search Engine Optimization (SEO)
Discoverability is key. That means that potential customers and followers need to be able to find your article when they search for a specific topic. To this end, search engine optimization is your key. If you don’t know how, here is a tutorial to get you started.
7. Monitor your blog
Make sure that you aren’t just putting out posts and leaving them there. You will need to monitor the blog for inappropriate comments, broken links, and customer feedback. This interaction is key to maintaining a following online. Keep track of your stats and be responsive to the site visitors. It takes you from an impersonal content generator to a caring expert. Plus, it allows you to make sure that trolls aren’t messing with your page in a way that can tarnish your brand image.
8. Combat writer’s block
Always have a running list of topics so that you don’t run into a serious case of writer’s block. Use customer feedback and questions to create your topic list. Remember, the most effective blogs are the ones that answer a question or solve a problem. Use topic leaders like: “How to…”, “X Steps to…”, and “One Simple Way To…”.
Now that you know how much your company has to gain from these simple steps, consider investing in the knowledge of the Copywriter Today team to help you implement these practices to creating a stellar blog and you’ll soon find that blogging like a boss is easy, not to mention good for your bottom line.