Five Laws Widely Accepted in the Copywriting Industry

by Gabe Arnold

Many people enter the copywriting field because of the large amount of flexibility it offers. However, even the most rogue copywriter knows there are some principles that must be followed to make the job easier. Here are some unbreakable laws that every copywriter follows. 


“ABP” stands for “always be prospecting”. Even the busiest copywriters always need to be prospecting for new clients. People do not simply bring work to you. You need to go out and find it. Unless you are comfortable with long dry spells with no money coming in, you always need to be prospecting. 

Your Reputation Defines You

The copywriting community is rather small. So, having bad traits like dropping the ball on projects and being difficult to work with will quickly hurt you. Having a bad reputation can follow you and haunt you relentlessly. Thankfully, you are in control of your reputation. Be friendly, flexible and collaborative. Taking these steps will ensure you are the copywriter people seek out. 

You Must Invoice Your Clients

It is easy to get behind in the invoicing process. But, it is crucial to stay up-to-date on it. The law of the jungle simply states that if you don’t invoice, you won’t get paid. Once a project is done, you may want to sit back and relax a bit. But, get that invoice out right away and then take your well-deserved break. 

Clients tend to delay longer on invoices they get several months after a project is completed. So, do yourself a favor and send invoices out right away to ensure a consistent flow of income. 

Keep Your Portfolio Current

Your portfolio helps to define your reputation. People make judgments about you based on what they see in your portfolio. So, it is in your best interest to regularly update its contents. Add new samples regularly and purge the ones that are old. 

Be Prepared to Owe Taxes

If you are a freelance or contract-based copywriter, your customers pay you in full. They do not take the necessary taxes out of your pay. So, it is crucial that you be prepared to pay these taxes. Determine an amount that will be sufficient to cover your annual tax bill. Put aside a portion of each paycheck to cover this amount. Keep it in an account that is reserved solely for this purpose. Then, when your taxes are due, you will have the necessary money to pay the government its share. 

Keeping these five “laws” of copywriting in mind will help to set you up for a successful business. 

If you have any questions or are ready to start your copywriting career, contact Copywriter Today. We would love to have you join our team!

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