Written content for your business is a crucial marketing tool. For copywriters, staying on top of trends is essential for increasing revenue and traffic. While many aspects of writing are tried and true, getting outside your comfort zone will show your willingness to adapt and stay modern. Stand out from the crowd by utilizing these copywriting trends that are about to peak.
Voice Search and SEO
The rise of voice search tools like Siri and Alexa has shifted the way consumers search for products and services. A phrase like “best doctors in the tri-state area” may change to “who are the best doctors in the tri-state area?”
According to a study, over 30 percent of web browsing in 2020 is screenless and searched by voice. Marketing experts believe that utilizing voice search phrases in copywriting will make keyword research easier and allow you to streamline your SEO strategy.
Keep it Conversational
Formal business communication is quickly becoming a trend of the past. Consumers now tend to prefer writing that is more casual and conversational. Studies have shown that marketing strategies with conversational writing are more effective and are more popular with readers.
People are much more likely to read something that sounds friendly and casual over a traditional sales and business style. This method also makes it easier for writers, too. Write as if you are writing to a friend or colleague instead of writing a traditional sales pitch.
Depending on your business, your copy requires the use of industry jargon that will not be known to the general public, especially for service-based businesses. Widen your audience by finding simpler alternatives whenever possible.
Stay Updated on Your Audience
The needs of your audience are always changing. Avoid becoming out of touch by staying updated on what your clients want. Here are some ways to stay updated with your audience:
- Follow industry leaders on social media.
- Listen to podcasts or videos within your industry.
- Keep track of your social media insights to see how your demographics are changing.
- Stay updated with your competitors.
- Get feedback from your customers.
These tools will help you create written content that is at the forefront of your industry. Your readers will see you as a knowledgeable source and come back to read more of your content.
Do you have a niche business that is not well known to the general public? Tell us about it. Educational content is always in style and is a great way for readers to learn more about you and your business.
Educational content can be in the form of tips, research blogs or informative infographics. Show your audience that you are an industry leader whom they can trust to always know the latest trends. Writing educational content is also a great way for you to learn about all the new happenings within your industry.
Short and Sweet
Your readers do not need a long-winded, complicated blog post. Studies have shown that the average person’s attention span is only eight seconds, meaning you have to grab the reader’s attention immediately.
Having shorter captions, blogs and articles will help you maintain higher reader retention and allow them to get in contact with you faster. Users can easily browse through your post in minutes.
From The Joe Rogan Experience to Crime Junkie, there is a podcast for everyone these days. According to a 2017 statistic, over 50 percent of American homes listen to podcasts. As of 2020, that number has likely increased. Video production has also increased and is on track to surpass photos as a top digital marketing tool.
Luckily for copywriters, every podcast and Youtube video needs show descriptions, notes and highlights. In some cases, detailed podcast scripts are written, too. As a copywriter, it is a great opportunity to try something new and expand your writing experience.
Along with podcasts, webinars are becoming a rising trend in the marketing world, especially during the pandemic. Webinars have been shown to be beneficial for lead generation and customer retention. They also require a lot of written content, which is where you come in.
Not only do webinars need scripts, but they also need presentations, social media copy, ad copy and other promotional content. Writing for webinars is a great way to expand your writing skills and learn more about video content.
Anyone can have an informative, educational blog or newsletter, but your readers want to learn more about you. Transparency in the business world is at an all-time high due to social media. Consumers are much more likely to support a business they can connect with on a personal level.
Storytelling and testimonials are great tools for personalizing your website and making your content unique. Your personal story can be written in the “About Us” page or sent out in a newsletter. Customer testimonials will enhance your company’s reputation and show reliability.
Make it Personal
Vulnerability and entrepreneurship usually do not mix but there is a growing trend in the marketing world to be more open and transparent. How did you become an entrepreneur? What struggles did you face when starting a business? Your readers want to know.
While having professionally done photos and clean graphics are great, there is more of a disconnect between you and your audience. Do not be afraid to write about obstacles you have faced or failures that you are working to overcome. Personal content will humanize you and allow your audience to relate to you.
Blogs, Blogs and More Blogs
One of the best ways to gain experience as a copywriter is to write blogs. Due to SEO and keyword research, blog writing is one of the most popular marketing tools and is expected to increase in popularity.
From a short 400-word post to a 3,000-word research article, blogs offer writers a lot of variety and a chance to learn more about the marketing world. When writing blogs for your business, there are a few factors to consider:
- Use an active voice whenever possible.
- Format for online reading. Keep paragraphs short and easy to read.
- Keep it simple and practical. Avoid wordiness and provide practical advice to your readers.
- Always include a call to action as your conclusion. Whether you are writing for yourself or a client, provide a way for readers to get in touch with you or contact your client.
Focus on Social Media
While social media is not a new trend, changes constantly happen, and new platforms are on the rise. The last couple of years have seen a decline in platforms like Facebook with more users spending more time on Instagram, Twitter and Linkedin.
Social media writing experience is crucial for up and coming copywriters and allows you to stay up to date with trends. Each social media platform has different audiences and preferences, so doing extensive research into copywriting trends for each platform is critical.
For example, Twitter users prefer a casual, conversational tone that is short and concise. Think of your Instagram captions like short blog posts. Keep your paragraphs short and get to the point. No one wants to read a novel while scrolling through their feed.
Linkedin is a professional platform for business leaders that usually requires more formal language. However, you can still maintain a friendly tone while being professional.
Think Outside the Box
While marketing trends can help give you ideas for maintaining customer interaction, do not be afraid to try something new. Try adding humor into your content or posting something controversial.
For example, Wendy’s social media team started a new trend of posting funny, sassy tweets. Since the onset of that strategy, many companies have followed suit. Of course, it is always best to pertain to your audience and stay relevant no matter what. In today’s digital world, you never know who is going to be the next trendsetter.
Consumers wanted to be educated rather than sold to. Provide them with solutions to common problems that consumers have in your industry through lists, informative blog posts or how-to tutorials. Our minds are naturally drawn to lists and numbers, so blog titles like “Five Tips for a Whiter Smile” or “Three Ways to Keep Termites Away From Your Home” are eye-catching and more likely to get a user’s attention.
An FAQ page is also a great way to show customers that you are listening to their feedback and are ready to provide solutions to their problems.
Ditch the Clickbait
There is nothing users hate more than an annoying clickbait headline. Users today prefer real, substantial content that they will enjoy reading. Clickbait headlines are especially popular in email marketing campaigns and often go right to the spam folder. Avoid the consumer eye roll by keeping your headlines informative and relatable to the rest of the content.
Contact Copywriter Today
At Copywriter Today, we know the secret to a business’ success is the content they produce. Contact us today to see how our writers utilize the latest trends to deliver the highest quality content.