Do You Have What it Takes to Be a Copywriter?

by Gabe Arnold

Are you wondering if you have what it takes to be a copywriter? The answer is, very possibly, yes. Copywriting has quickly become a massive industry, that’s due to the various websites, blogs, email marketing, advertisements, catalogs and more. These days, more businesses are finding the need to hire a copywriter to write their content marketing.

What do copywriters do, exactly? They write the text that you read on those websites, blogs, marketing emails, etc. – it’s everywhere really. projects that content marketing will be worth $313.42 billion dollars worldwide by 2019. That is why so many opportunities exist for copywriter positions, whether it’s working for a business or as an independent contractor.

What experience do I need?

While there are many copywriters with college degrees in marketing or writing, there are plenty who have never even finished high school. You don’t have to be a novelist, but you do need to have the basic writing abilities including; having proper grammar, and spelling and punctuation skills. Having a college degree and experience will simply add to your ability to write quickly and to write well.

What skills do I need to possess?

To be a copywriter, you do need to have a few intrinsic skills including:

  • Discipline
  • Organization
  • Dedication
  • Commitment

Writers will also need to have the ability to make technical topics easy to understand and read. It also helps if you are inquisitive in nature and willing to learn new things. These attributes are important because you will sometimes need to pick a topic apart in order to research and write about the subject thoroughly.

You should be willing to learn about your topics as well, not only from searching the internet but by reading books, magazines, etc. Continually learning about topics that you often write about will help you in future writings because you’ll be able to write more from knowledge and less from research.

The skills required for copywriting is ever-changing, but the one constant is the ability to create new content. With all the articles, blogs and websites on the internet, it is becoming increasingly difficult to write something new and fresh, but it is not impossible. You just need to get creative.

What else do I need to know about copywriting?

A copywriter should always focus on connecting with the potential user, or reader. Once you can do that, you will be able to crush through any writer’s block that you face. Always think about what the reader might want to know and think of every question you might have on the topic – and answer them. Ask yourself the who, what, where, when, why and how guidelines of writing, and then answer them.

You will also need to source specific data in your articles so be sure you are looking at a reputable website for your information. Otherwise, your source won’t be worth squat, and, thus, your article will pale in the reader’s eyes.

While it’s good to have the skills mentioned, many of them can be learned. Some other important writing skills that you will need include:

  • Ability to write a catchy headline; readers look at two things – pictures and headlines. According to a study completed by, 80 percent of readers don’t make it past the headline. Make sure your headlines draw the reader’s attention.
  • Writing a good opening; readers these days will first glance through the start of the article to see if it’s what they’re looking for. If you don’t write something that grabs them, they’ll find another to read.
  • Transitioning through the article; if you don’t transition the information in your article, it will seem like paragraph-long, bulleted facts rather than a flowing article.
  • Proper style; writing with the proper style for the piece that you are working on is important. If it’s a professional marketing piece and you write like you’re talking to your best friend, it won’t reach the consumer properly.

What can I expect to earn doing copywriting?

You’re probably wondering about the pay, right? If you work for a company, you, of course, can make a very good salary doing copywriting/content marketing. If you are looking to be an independent contractor, you can make anywhere from a reasonable living to a very comfortable living. It all depends on how much you want to put into it.

Copywriters can be retirees, stay at home parents and everything in between. Be honest with yourself and make sure you do your research before deciding what route you want to take with your copywriting career.

Well, I think you can now decide if copywriting is a good fit for you. Just remember that getting started will be slow at first, but before you know it, you’ll be pumping out articles in no time. And if you do decide to take on copywriting, never stop finding ways to improve your craft.

Visit to see the copywriting services and products that we can offer you or your business.

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