Copywriter Today Customer Success Guide

The Copywriter Today Customer Success Guide

Hi there… First and foremost, the entire team here at Copywriter Today wants to welcome you on board. All of us, including the 50-some writers scattered all across the United States, our editors, our team of account managers and our owner Gabe, are excited about your decision to team up with us to put our words to work for you.

Regardless of our position within Copywriter Today, every one of us here takes our jobs and individual responsibilities seriously, and we are well aware that our careers depend on our abilities to serve you, our client.

In order to do this in the best possible way, we have come up with a success guide so you know exactly what to expect throughout the first couple of months of our business relationship. This guide not only gives you the ability to keep us accountable, it also enables you prepare as possible for every step along the way of our system.

The content you use to describe and advertise your business or brand is one of the most significant investments you make. We are thrilled that you are allowing us to be a part of your business growth. With all that said, let’s jump right into the success guide so you know just exactly what it is that is about to happen. You can use this guide to get started successfully with our services, or if you already have a plan of action, just refer to this for ideas and inspiration!

Kickoff Call with Your Account Manager

Within the first few days of signing up with our service, you spend around 30 minutes on a one-on-one call with your personal account manager. We definitely encourage you to place a few orders before this call. (Unless you are on our Autopilot Team plan, in which case we place these orders for you right after the kickoff call.) Your kickoff call provides your manager with the information he or she needs to build the most efficient writing team possible for your business.

You will discuss the short- and long-term goals of your business, information about exactly what it is you do, and provide any resources and information around which you would like to focus your content.

Some of this information will include, but isn’t limited to:

  • An FAQ page from your website about your products or services.
  • A previous blog post that demonstrates a specific writing style or voice that exemplifies the style for your content.
  • All of the references and resources for your business that your account manager needs to pass along to your writing team.

Once you discuss this information with your personal manager, you then go over the specific goals and purpose of your writing content.

  • Are you preparing to open a new location and expand your business?
  • Do you want to increase the amount of traffic that visits your site?
  • Do you want to partner with us for the sole intention of generating more leads to increase your sales?
  • What is the exact type of content you need?
  • Do you want a team to create blog posts for your business on a regular schedule?
  • Are you looking for more detailed content, such as an e-book or authority guide?
  • Is email marketing a resource your company uses, and you need a fresh and creative email sequence developed?

All of this information is vital when it comes to your account manager selecting the writers who make up your personal writing team. Your manager builds your team with writers who are familiar with your industry or field and who are experts with the type of content you need.
We discovered that to best serve you and your business, we need to provide you with a team of individuals who can focus their attention on your workload. Sure, we have other customers and we take care of each of them. However, we strive to fit a team of writers to your content to provide you with the best fit for what you want to accomplish. Therefore, you should to discuss as many details as possible with your dedicated account manager.

Month One

Week One

In the first week you begin working with us, you place at least a first and second order. Typically, these are either 400- or 800-word articles. Within the first week, you receive at least one of these shorter articles back. You might receive both articles back to you depending on their length and the amount of time between ordering them.

If you have any questions concerning the exact amount of time this takes, find our order calculator here.

Your account manager spends some time with your personal writing team by going over the exact details of what you want in your content. Your account manager assigns research to each member of the team to make sure everyone is up to speed with your business and it’s message. We use this information to put meaningful and powerful words into your brand.

Week Two

By the beginning of the second week, you receive both your first and second orders for review, if you placed them the week before and if they are shorter articles. This is when you want to spend some time giving specific and detailed feedback for your content. Discuss your feedback with your account manager, and be as forthright, honest and detailed as possible. Both positive and critical feedback are keys to our success in working with you, so please share both!

  • What do you expect to be different about the content?
  • Does the style and voice of the content match what you are looking for?
  • Our goal is to provide you with the exact content you need, so communication is the key within these first few weeks.
  • What would you like to see change?
  • If we are able to hit the nail on the head and deliver exactly what you expect, please make sure you let your account manager know as well!

Giving us detailed feedback allows your writing team to dial in with exactly what you expect. Yes, this might take an extra 10- or 15-minute phone call or a detailed email, but in the end, it our communication is well worth the time. You should count on some revisions with your first couple of orders, and there is nothing wrong with that. We want you to be happy with your content!

Regarding revisions, sometimes people get the wrong idea when they hear this term. This doesn’t mean that anyone has failed or there isn’t enough effort behind the work. It’s just a sign that we have a personal team for every client we work with, and your team is new to your business. Our goal, always, is to deliver the content you order and exactly how you want it. It might take two to three weeks before we perfect the team of writers we assign to you.

In the second week, we still have a lot of research going on within your writing team to make sure everyone is as up-to-date as possible when it comes to the identity and character of your business. We need to hone in on exactly what makes you stand out when compared to your competition.

Week Three

By the time your third week of working with us comes to an end, you place your first three or four orders. Depending on their length, you receive three of them back for review. The number of revisions and the amount of time you need to discuss them decreases with each article you order. Even though we are more familiar with other, detailed feedback and open communication with your account manager are still an important part of our partnership as it develops into its full potential. We always encourage you to give us feedback along the way so we can continue to improve the end product that you receive.

This is also the time when you start putting some serious thought into what you want to accomplish with your content over the next two months. Start discussing this during your next conversation with your account manager as your relationship with us proceeds further into the future.

Week Four

As your first month of working with us comes to an end, you should have at least four orders back to you. You should have plenty of time to examine the finished articles. While the first couple of orders may need some additional work and changes to them, you should notice some drastic changes when it comes to the flow of things going forward to the fourth week.

We smooth out all of the kinks by now, and you should start to order and receive your content with minimal additional work and touchups. While we still have an open channel of communication, the time you spend on the phone or in email communication with your account manager should lower to much less than the first and second week.

Your effort you spend communicating with us in the beginning is worth is over the long term. Not only does our communication save you time and allow you to spend more of it focusing on growing and expanding your business, it also adds to the value of working with Copywriter Today.

Month Two

Week Five

As your second month of working with us gets under way, the entire process of ordering and receiving your content flows without any hiccups. Yes, every once in awhile we made need to make a small revision or two. However, your personal writing team is now fully aware of the voice and writing style you look for and the message you need to deliver throughout each article.

We do enough research throughout the first three to four weeks that your writing team familiarizes itself with your industry and knows exactly how to deliver the content your target audience wants to see. Your content returns to you exactly as you expect it, and you’re ready to put it to good use.

Week Six

It is now a month and a half into your partnership with with Copywriter Today, and everyone is on the same page when it comes to exactly what you want and what we need to do to develop your content. Now is generally the time when we suggest that you begin to double the length of the content your order.

With each article we write thus far, your writers become more and more familiar with the process of using their words to deliver your message. By doubling the length of your orders, your audience and the visitors to your website start looking at you more as the go-to person for the latest news and information within your field.

By giving your writers more words to work with, you allow them add more details within the content they create for you. Keep in mind, longer content takes just a little more time to deliver back to you. However, the results you experience with the value of the content are well worth the small amount of additional time that is needed.

Week Seven

Hopefully by this time you order one or two longer articles, and we return at least one of them to you. Spend a little time discussing the results of this longer content with your account manager.

Do we provide the right details and information with the extra word count? Is there anything missing that could make this longer content more productive for you? Although this process doesn’t take nearly as much time as it did within the first two weeks of our partnership, you need to communicate any issues with the longer articles to your account manager. This represents the perfect time to make any slight adjustments when it comes to making your content as valuable as possible.

Week Eight

As the second month winds down, you start ordering longer articles and receive them with minimal revisions. The process of ordering and receiving content runs smoothly without much time or effort needed on your part.

Now that you increase the word count within the articles you order, it’s time to start thinking about a completely different style of content. The number of people reading your content increases, and your audience grows regularly. You start to become a popular source within your industry.

Your next step includes ordering an e-book or an authority guide. This sets you apart from your competition when it comes to the content you provide for your clientele.

Month Three

Week Nine

As the third month of your partnership with Copywriter Today gets under way, you should discuss details with your account manager in regards to an outline for an e-book or authority guide for your business. Before your personal writing team starts writing longer content, go over the details of the information you provide for your clients with your account manager.

This content has significantly more details than any of your previous articles. Plan on spending some time preparing the exact information and highlights you want to point out within the article. Keep in mind, this content plays a major role when it comes to setting you apart from your competitors.

Week 10

Now that you have your e-book ready to distribute to your audience and website visitors, it’s time to increase followers with an email sequence. This is one resource to use for marketing your e-book or authority piece.

Prepare for the conversation you have with your account manager by considering the goals of your email marketing campaign. Here are some of the more important decisions to make now.

  1. What is the overall goal of your email sequence? What is it the objective your business looks to accomplish?
  2. How long would you like your email campaign to last? This typically runs anywhere from a week up to a month or two.
  3. How often do you plan to send out an email to the people on your list? The duration of the campaign plays a significant role in this decision.

Here are some notes about the number of emails you may need and their timing:

  • If your email campaign lasts between five to 10 days, you generally want to send out an email everyday.
  • If your campaign ranges from 10 to 17 days, an email every other day might be more effective.
  • Any length of time over two and a half weeks typically works best with one or two emails sent out weekly.

Week 11

By now, you should send out the first email of your sequence to the names you collected for your list. This is also the time when you want to order a press release.

Ideally, the press release references to your e-book or authority piece, but it can also tout another product or service your business offers. This provides all of the specific details you want the consumer to know up front in regards to the product or service before you release the e-book.

Week 12

As your first three months come to an end in your partnership with Copywriter Today, we already accomplish a lot together. We still have a lot to do in the following months.

  • You begin using a regular schedule when it comes to posting content on a blog or website.
  • You increase the word count of your content and order an e-book or authority piece.
  • You start using email marketing to promote your business and services or products you offer to your clients.

With everything going on with your content, it is possible to somehow miss out when keeping everyone up to speed when it comes to your original audience. Now is a great time to order a 2,000-word blog post that informs everyone on the changes you make throughout the last few months and any new offers you have available for them.

It is also time to establish new goals for the content you order for the next three months.

  • Do you have any new products or special offers coming in the future?
  • What differences are there now compared to three months ago when it comes to the keywords used in your particular industry?
  • What can you start doing with content that puts you even further above your competition?

These are just a few of the areas to consider while preparing for the next three months with Copywriter Today. We look forward to watching you succeed. In fact, we plan on writing about it!

Do you have more questions? Contact your account manager, or if you’re not a customer already, use the form below to request your free consultation to get started:

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