The Copywriter Today Customer Success Guide
Hi there! The entire team at Copywriter Today welcomes you! Our writers, editors, client success managers and our CEO, Gabe, are so excited to create top-notch content for you.
We take our jobs and individual responsibilities seriously, and we are well aware that we are successful when your content is a success! To give you the best possible service — and content — we have developed a success guide so you know exactly what to expect in the first months of our business relationship. This guide not only gives you the ability to keep us accountable, it also prepares you for every step of our system.
The content that describes and advertises your business or brand is one of the most significant investments you’ll make. We are thrilled you are allowing us to be a part of your business growth. Use this guide to get off to a strong start, or, if you already have a plan of action, just refer to this for ideas and inspiration!
Kickoff Call With Your Account Manager
Within a few days of signing up, expect to spend about 30 minutes on a one-on-one virtual call with your personal client success manager. Your kickoff call provides your manager with the information they need to build the best writing team for your business, while also helping you get comfortable with our processes.
On the call, you will discuss the short- and long-term goals of your business, specifics about what you do, and detailed information about the focus of your content. Your manager may ask you to email information for your writing team. This could include, but isn’t limited to:
- An FAQ page from your website about your products or services.
- A previous blog post that demonstrates the writing style or voice you’d like for your content.
- Style guides, content calendars and other references and resources that will help your writing team get to know your business.
You’ll also go over the specific goals for and purpose of your content.
- Are you preparing to open a new location or expand your business?
- Do you want to increase the amount of traffic that visits your website?
- Do you want to generate more leads to increase your sales?
- What is the exact type of content you need?
- Do you want a team to create blog posts for your business on a regular schedule?
- Are you looking for more detailed content, such as an e-book or authority guide?
- Do you need a fresh and creative email sequence developed?
All of this information will be compiled into your brand document, which the writers use to ensure they match your style, tone, audience and preferences. You may also include any information our writers should avoid using.
During your first kickoff call, your manager will also show you how to place orders through your customer dashboard. Our user-friendly dashboard allows you to easily place your monthly orders and see the writers’ progress. All you have to do is provide a topic and references, and we take it from there. Your manager will ensure you are 100 percent clear on how to use your customer dashboard before moving forward.
After the kickoff call, your client success manager (CSM) spends time with our writing team, going over the exact details of what you want in your content. Each member of the team will read the material you sent over and research your business to learn about its message. Our team members use this information to put meaningful and powerful words into your brand’s content.
In your first week, you, along with your CSM, will determine how much content you’d like us to write for you every month. Let’s say you want to start off with 2,000 words a month. You could break that up into five, 400-word articles or one 2,000 word article, it’s completely up to you.
You may receive your first completed article within the week if you order shorter word counts. For example, our 400 word articles are returned within two business days. However, the longer the content, the longer it will take to deliver. Learn more about how long each order will take with our order calculator.
By the beginning of the second week, you should receive at least one article to review if you placed them the week before. Take some time to analyze the content and send detailed feedback to your manager. You may also rate your articles and provide comments directly to the writer via your customer dashboard. Be as forthright, honest and detailed as possible. Positive and critical feedback are keys to a successful relationship!
- What did you expect to be different about the content?
- Do the style and voice of the content match what you are looking for?
- What would you like to see changed?
- What did you love?
- What do you want to see again?
Communicating in the beginning is worth it long term. It allows you to spend more time focusing on growing and expanding your business, adding to the value of working with Copywriter Today.
By the 8th of each month, your CSM will send you an email update on the status of your monthly orders. This email will include in-progress orders, completed orders and a timeline for completing the monthly word count. You may also view this information via your customer dashboard.
As you review our writers’ work, you may have some revision requests. If you’d like any revisions to your articles, let your CSM know right away so a request can be sent to the writer. Revisions are typically turned around within 24 hours of the request.
By the 20th of every month, your CSM will send you another email update on your monthly order progress. By the end of your third week, most, if not all of your monthly orders should be completed or being edited.
The number of revisions and the amount of time to discuss them should decrease with each order. Detailed feedback and open communication with your CSM are still vital to preparing content that meets your needs. We always encourage feedback so we can continue to improve the product you receive.
The fourth week is typically reserved for tying up any loose ends, revisions and final edits. By the 25th of each month, your CSM will send a final update on your monthly orders. By this point, all submitted articles should be edited and completed by our team. This week gives you time to ensure you’re satisfied with the content and if you need to make changes for the next month.
As the team of writers has learned more about your voice, style and content goals, and completed revisions to fine-tune the copy, you will notice drastic changes to the flow as you move forward.
You should start to receive content that requires minimal additional work and touch-ups. The open communication with your CSM is still important, but the time you spend on the phone or emailing your CSM should decrease.
With your second month underway, the process of ordering and receiving your content flows without any hiccups. You should be comfortable with using your customer dashboard and requesting revisions.
Our writing team understands the voice and writing style you look for and the message you want to deliver throughout each article. A few revisions every once in a while are completely normal, and you should see fewer with each order.
If you are part of our editorial or autopilot packages, this would be the week for your monthly strategy call with your CSM. Monthly strategy calls give you the chance to update us with any changes to your business, industry or writing needs. Your CSM will take note of any content changes and ensure your writers are up to date.
Your monthly strategy call is also a great opportunity to share any upcoming projects or goals that we can help you with. Ex: writing a book, email campaign, etc. Your CSM may loop in other team members who specialize in editing, SEO, book design or social media as it pertains to your needs.
If any changes or updates are made during your monthly strategy call, your CSM will implement them with our writing team and include them in your check-in emails. Other writers may be brought in depending on the changes. If you primarily ordered shorter articles with us during your first month, now is a good time to decide if you’d like longer articles.
By giving your writers more words to work with, you allow them add more details to the content they create for you. Longer content takes just a little more time to deliver — and the results are well worth the small amount of additional time that is needed.
Just like your first month, your CSM will update you by the 20th with your monthly order progress. This is also a good time to discuss this month’s changes with your orders if you had any, and see what direction you want to take moving forward.
Did we provide the right details and information with the extra word count? Is there anything missing that could make this longer content more productive for you? Communicate any issues with the longer articles to your CSM. This is the perfect time to make adjustments that will make your content as valuable as possible.
As the second month winds down, your CSM will send out final check-in emails and ensure your monthly articles are edited and completed. Just like in your first month, take the last week and ensure everything is written and edited exactly as you requested. By this point, our writers are 100 percent clear on how to write for you, and revision requests should be minimal but always welcomed.
As you approach the eight-week mark with us, take a deep dive into your website’s analytics to see how our articles are helping you boost traffic, SEO and hopefully, your revenue! As you add more content, your audience will grow, allowing you to become an industry leader.
Don’t hesitate to contact your CSM at any time with questions, concerns, ideas and comments, We’re here to serve you and provide you with the best content possible. We’re excited to start working with you!
Do you have more questions? Contact your client success manager! If you’re not a customer, get started today with a free consultation.
Talk with your manager about ordering an e-book or an authority guide, which will set you apart from your competition. Before your personal writing team starts writing this in-depth content, your manager will recommend placing an order for an outline.
This content has significantly more information than your previous articles. Spending some time preparing the exact information and highlights you want in the article. Be thorough — this content plays a major role in setting you apart from your competitors.
Once you’ve received the outline, go over the details with your account manager.
Now that you have your e-book underway, it’s time to increase and engage your followers with an email sequence.
Prepare for the conversation with your account manager by considering the goals of your email marketing campaign. Here are some important decisions to make now.
- What is the overall goal of your email sequence? What is the objective your business looks to accomplish?
- How long would you like your email campaign to last? They typically run anywhere from a week to two months.
- How often do you plan to email to the people on your list? The duration of the campaign plays a significant role in this decision.
When it comes to email campaigns, these are our recommendations:
- If your email campaign lasts between five and 10 days, you’ll generally want to send out an email everyday.
- If your campaign ranges from 10 to 17 days, an email every other day might be more effective.
- Any length of time over two and a half weeks typically works best with one or two emails sent out weekly.
This week, your completed, revised ebook should be ready-to-go. Send out the first email of your sequence to the names you collected for your list.
It’s also time to order a press release. Ideally, the press release references your e-book or authority piece, but it can also promote another product or service your business offers. The release provides the specific details you want the consumer to know about the product or service before you release the e-book, guide, product or service.
Look at all that’s been accomplished in your first three months with Copywriter Today! You’ve created content that establishes you as a leader. You’ve published longer authority pieces. You’ve sent out emails that encourage and engage your readers, and you’ve developed a press release to reach even more people.
Now is a great time to order a 2,000-word blog post that tells readers about the changes you made in the last few months and share any new offers you have available for them.
It is also time to establish new goals for the content you order for the next three months.
- Do you have any new products or special offers coming?
- Are there any differences in the keywords used in your industry now compared to three months ago?
- What can you start doing with content that puts you ahead of your competition?
These are just a few points to consider while preparing for the next three months with Copywriter Today. We look forward to watching you succeed. In fact, we plan on writing about it!
Do you have any questions? Contact your account manager! If you’re not a customer, get started today with a free consultation.