Magazine pages get flipped in the checkout aisle. Pamphlets get thumbed through in line at the trade show. In short, the visual gets our attention. And, copywriter services take this concept online with digital flipbooks.
Let’s talk about the practical use of brochures for your business, the design and content elements as well as how copywriting services come alongside to help you do it all well.
Are you ready?
Using Digital Brochures
Likely, you received or viewed a digital brochure at some point during your online experience. Web sites incorporate them to detail products and pricing. Emails attach them as look books or product line sales promotions.
Using them in your marketing campaign makes sense on several levels. One, updating the information keeps product and service details current. Two, social sharing of brochures across several channels spreads your message. And three, integrated call to action buttons generate leads.
Need more reasons? Check out 8 Key Benefits of Digital Brochures for Online Business Promotion.
Digital v Print
A quality print brochure remains a staple of marketing campaigns. Included among the reasons are tangible information to leave with prospects, engaging nondigital audiences (Yes, they still exist.) and addressing the consumer skepticism around unknown, unseen online companies.
However, the growth of our mobile culture and push to go paperless often find printed materials tossed into the recycle bin without so much as a look. In fact, with over 50 percent of smartphone users reaching for their devices before dawn’s early light, the call for digital brochures sounds.
Best Digital Brochure Use
Stretching our thinking to find innovative ways to use brochures online proves exciting with modern technology. As our abilities to create quality, audience-drawing leaflets, pamphlets and mini-catalogues online increase as does our speed in doing so, the possibilities seem endless.
Flipsnack offers a great article on how digital brochures answer the call for mobile, paperless options. Check out their article, 5 Ways to Use Digital Brochures in Marketing, for insight. But, keep in mind, the best use practices reside where your business objectives and audience collide.
Creating Digital Brochures
Done well, digital leaflets, pamphlets and the like offer a smooth user experience for flipping through paperless pages. Image quality and well-composed content enhance the experience and keep readers engaged. And, the storyline of a quality brochure pulls consumers in with little thought to time.
Sounds great. Yet, developing these concepts into an effective brochure evades most of us. Add the technological side of creation and the rest of us are lost. While copywriter services offer experience and expertise, a few design and content hints keep you in-the-know if bravely attempting the DIY version or working with a professional.
Obviously, the design is what attracts readers to a brochure. The interplay of color, layout, images and more draws the eye and helps set the pace of page turning. Creativity comes into play here as well. Unique, interactive user experiences keep digital brochures interesting for consumers and beneficial for meeting business needs.
Several tools exist for creating responsive (key in the online and mobile worlds) DIY digital flip books. Check out a few and discover which offer the ease of use and features you are looking to incorporate. Need a head start on where to look? Try:
- FlipHTML5.com: customizable with the ability to add multimedia content.
- Canva: professional end results with easy drag-and-drop creation software.
- Flipsnack: online and mobile flipbooks created from PDFs with ease.
While design attracts, content engages. Without interesting, informative text, readers fail to flip to the next page. Text is the content creator’s tool for drawing readers deeper into the story of the brochure. Actually, good writers make consumers believe the story is about them.
In digital brochure design, important elements to consider include the:
- Hook of the first page.
- Creativity in each text block.
- Concise nature of all wording.
- Clarity of all text.
- Attention-grabbing headlines.
- Bold calls to action.
- Ability to speak directly to the reader.
While the copy of brochures is shorter in length, time to craft these pieces of content equals other types of online writing. And, it may require greater expertise. After all, every word counts and must inform.
The Input of Copywriter Services
While the tools exist to effectively create a DIY brochure, partnering with a quality copywriter service brings needed expertise to the project. And, in the end, boosts your return on investment.
Copywriter services help you to:
- Adapt the brochure design to fit your audience.
- Know the best uses of this format with your target.
- Work the technology to create your piece.
- Create succinct, interesting and informative content.
- Get your brochure published.
And, the truth is that partnering implies that you maintain control of the final product. Plus, you choose the services needed. For instance, you may already employ a design maverick but desperately need a content writer.
To talk more about what copywriter services offer you in terms of digital brochure design, give us a ring. A free consultation is waiting for you.
P.S. Please comment below on your top question about digital brochure design to get a conversation started.