Content Creation: Writer’s Block

by Gabe Arnold

What Is Writer’s Block?

Writer’s Block is one of the most unproductive time-wasters known to man. It can happen to anyone. As a marketer, one of your jobs is to come up with content. Essentially, you’re a content creator. As you maintain your blog, you may have a great idea for a blog headline, however, as you open up Microsoft Word or Google document, you’re greeted with a blank screen. So, where do you start? How do you organize your thoughts?

Writer’s Block keeps you from being productive. Many people hire copywriters to maintain their blogs simply because Writer’s Block can cause them to be unproductive. Perhaps people don’t know how to organize their thoughts? A blank page can be very intimidating. It almost makes you wonder how novelists can write 700 pages. Did you know that even the most avid author can suffer from Writer’s Block? It’s true. So, the question remains: how do you get rid of it? you organize your thoughts to cure yourself of Writer’s Block?

How to Get Rid of Writer’s Block

Thinking back to my 10th grade English class years ago, I never valued outlines. I thought they were a waste of time. I also never thought about becoming a writer back in 10th grade. I never made the connection, I suppose. We were made to write essays and book reports using outlines. Of course, the standard, high school, five-paragraph essay always began with an outline.

However, as an avid content creator and marketer myself, I have been faced with Writer’s Block from time to time. You begin by looking at a blank screen and wondering how you’re going to convey your message to people. I’ll be honest here – it’s an art. I have read many blogs and articles that are confusing, poorly put together, and just have a hard time getting a message across. In fact, just because I don’t point it out to people doesn’t mean I don’t notice mistakes in spelling and grammar as well. I always think to myself, “If I had written that…”

It’s not an issue with me much anymore. I have ways to face it head on, all through the power of an outline.

The Power of an Outline

Outlines provide a way for people to organize their thoughts. Once you have a good idea for a blog post headline, you may find yourself having to research the topic just a little bit so that you can be prepared with accurate and useful information for your readers. Of course, many people would argue and say that mind maps are a great way to brainstorm instead. Don’t get me wrong – mind maps are powerful tools. However, mind maps provide visual organization. They don’t organize your thoughts in a blog post.

You may find yourself using mind maps before you use outlines. In fact, the mind map you create may provide data you can use for your outline. I still haven’t answered the questions – what is an outline and how do you use it?

An outline provides headings. That’s it. That’s all they do. By writing down a blog headline at the top, you have made your first step. The second step is to break up your entire blog post into several smaller headings. That way, all you need to do is write nothing more than a few sentences under each heading. As long as the headings provide a flow for the article, then you don’t need to worry about it. Once you’re done writing a few sentences under each heading, you’ll find that you’ll have written a 2000 word article in record time.

Outline View in Microsoft Word

How do you apply this information to make it easy? I’ll share one of my secrets. I use the Outline View in Microsoft Word to write my outlines. Up in the top ribbon, you’ll find the View tab. Click on Outline, and you’ll find that you can easily write your outline. At the top, you’ll have your heading. As soon as you click enter, you’ll notice that next line begins another heading. To make a subheading, simply press tab.

You’ll notice little gray circles next to your headings. You’ll also notice that the headings are organized in a tree view. If you wanted to play with the fonts for the headings, click on the Home tab in the top ribbon. By right clicking on “Heading 1” or “Heading 2,” you’ll be able to edit the fonts and styles for your outline by clicking on “Modify.” In this article alone, I have four headings. Thus, I have divided this article into four smaller sections that are easier to write. When I have a longer article, I simply create more headings. Before you know it, you’ll have an entire article or blog post that is well written, flows well, and is engaging enough for your readers.

Do you suffer from Writer’s Block? Copywriter Today has an entire team of premium writers ready to help you write your content. Don’t waste another moment with the Writer’s Block – find out how you can get started today!

If you enjoyed this post - please share it!Share on Facebook
0Tweet about this on Twitter
Share on LinkedIn
Pin on Pinterest
0Share on StumbleUpon