The content your business creates can be one of your most valuable resources when it comes to marketing and building brand awareness. Because of this, you should look at your content as an investment. If you were going to invest money into the stock market, wouldn’t you spend time studying and completing research?
You should use the same approach when it comes to the content you use. One of the best methods of research you can conduct is reviewing what has and hasn’t worked for the top competitors in your field and industry. How are they structuring the content they use? How long are the articles and posts they are publishing?
By taking the time to review what is working with other businesses who are targeting the same audience, you give yourself a new perspective and fresh insight of approaches you should be making. However, doing this research without giving yourself away to your competition can be tricky.
In today’s episode, Colleen and Jeffrey discuss different strategies that have been successful when it comes to studying the content the others are using. Although this is a necessity for every business, time doesn’t always permit for completing the research that is needed. If this is an area where your company could use some help, contact Copywriter Today to schedule a free consultation.