Digital marketing competition is stiff. And, bringing your A-game means strengthening your content. But, with copywriting samples flooding the market, sorting through the good, the bad and the ugly proves more difficult than might be imagined. Now admittedly, the extremes of stellar copy and horrid content tend to rise (or sink) to our attention. However, … Read more
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As a website content writer, did you believe your love of stories got left in creative writing class? What was your first thought when you heard storytelling and marketing worked well together? Perhaps the answers depend on the generation with which you best relate. But, modern marketing strategies prove incomplete without the ancient art of … Read more
Do you sometimes run out of inspiration when writing a blog, curating topics for a blog writing service or creating other content? Me too. I have good news to stimulate your creativity anew. Get this: Mission gives you a point from which to leap, the inspiration which promises effective, can’t miss content topics. Understanding your company’s … Read more
Before I began working for a copywriter service, I knew little of how the flow of words across the Internet got there. Like many I have spoken with, I assumed blogs were written by the minds belonging to the faces at the close of the page. Or, business owners or company writers penned the copy. … Read more
The word is out. Proclaimed across the web and beyond. Content matters. Yes, knowing how to copywrite makes a difference. Yet, here you sit. A business person. A web developer. A design guru. And, while you have impressive skills, balance a gazillion plates, brave uncharted waters daily, this monster of how to produce content terrifies you. … Read more
First off, what is content marketing? Essentially, content marketing is the successor to the dying practice of traditional marketing. Traditional marketing was the go-to marketing strategy of the Pre-Information Age world. Traditional marketing included radio ads, magazine ads, and television commercials, all of which can now be fast-forwarded (thanks to DVR), “skipped” with just a … Read more