The role of editing in any copywriting company likely makes or breaks the flow of business. Consider this: Even individuals who struggle to write or spell, point out (often in a jeering tone), the written mistakes of others. In general, we do not like typos. Next, think about the impression people tend to hold of … Read more
I have seen it in academic institutions, coaching settings, businesses and more. The new (often younger though not always), energetic leaders take up residence. The slate is wiped clean and filled with innovative and newly researched strategies. How does this thinking impact SEO writing companies? The problem I see in any work environment is trifold. … Read more
While the pull of going paperless proves strong, printed marketing materials still draw significant attention. And, not done well, these pieces negatively impact your campaign. An effective brochure copywriter knows just what you need in this old-school format. You may face considerable doubt as to whether printed brochures are worth the investment. But, keep in … Read more
Magazine pages get flipped in the checkout aisle. Pamphlets get thumbed through in line at the trade show. In short, the visual gets our attention. And, copywriter services take this concept online with digital flipbooks. Let’s talk about the practical use of brochures for your business, the design and content elements as well as how … Read more
The pressure of online content writing brings heat to the degree of fire at times. Deadlines, audience demands, lead potential and pending revenues scream for you to curate more and more copy. Battling this natural element of the creative process threatens to overwhelm, even defeat. Fortunately, surviving this heat is more than possible. Not long … Read more
Your marketing writer spins out content week after week to boost your web presence and drive traffic. Unfortunately, you notice that the copy is driving consumers in the wrong direction. Perhaps even into the competitor’s open Web arms. To be honest, sometimes working partnerships loose their steam. Maybe your business goals shifted and your content writer finds the adjustment difficult. Perhaps the relationship started rocky and … Read more
Dad worked as a machine operator, not a marketing content writer. His hobbies include snowmobiling and rebuilding vintage cars. Writing and all disciplines considered artistically creative lay outside his toolbox. His neat, all caps penned words appear only in the form of lists and scratched figures for plan calculations. Stories cross his path in the … Read more
With the increased demand for web copy, copywriting services seem a valuable time and revenue-generating investment. But, copywriting services prices or the cost of a copywriter prove enough to scare even the fearless back to writing their own content. (No matter the resource drain.) The human effort, time, energy and talent required to create quality … Read more
Drafting great copy requires creativity. But, there is more to it than that alone. In the realm of business content, sales letter copywriting appears more like a well-oiled machine than a creative work of art. Well-oiled machine? What creativity is there in that? Let me explain. Well-written sales letters first and foremost require: Clarity. Brevity. Accuracy. Relevance. … Read more
Your mission, should you choose to accept it, is to populate the web with compelling copy. The hero of choice? Fearless Freelance Content Writer. The villain? Captain Chaos. But, Fearless Freelance requires a powerful weapon to accomplish the mission. And, a mission statement proves to be just such an instrument. These targeted weapons go by … Read more