You may think like the top business leaders. But, if communicating those thoughts concisely is another matter altogether. The unique mindset of business writers gets your point across and results in action by the reader.
Company writers match other copywriting professionals in several qualities. The similarities include the abilities to:
- Organize for focus.
- Connect with the audience.
- Read thoroughly.
- Edit brutally.
- And, of course, meet deadlines.
However, business writing requires a pragmatic attitude not relevant in many other types of writing. In other words, you must “write to express, not to impress.” And, this style takes skill.
Let’s take a closer look.
Business Writing Defined
Business writing speaks information clearly to a reader and elicits action on their part. This communication flows horizontally, vertically, internally and externally to the reader. Yes, the clarity of business communication proves valuable inside and outside companies at all levels.
To write for businesses, copywriters must be skilled at emails, letters, reports, proposals, memos and more with emails topping the list. After all, the primary communication tool of professionals is email. Social media may fall under this job description as well.
Unique Mindset of Business Writers
Nearly all interaction, work and insight are transmitted through writing. This fact raises the bar for writing standards in any company. And, it simply states the importance of hiring a business writer with skills. So, what qualities set a business writer apart from other writers?
Get to the Point
Business writing is purposeful. The goal of any email, memo or letter is to elicit a business response. For this reason, company writers possess the skills needed to get to the point. No flowery words or added rabbit trails. Readers know exactly what point the writer is driving.
To accomplish this goal, business writers express every message with clarity and simplicity. They leave out the guesswork. The resulting report or proposal (or any piece) is:
Jargon, rambling sentences and the like find no place in business copy. Consider your business life, that of your employees and customers. Likely, every minute is consumed. There is no room for the irrelevant or long-winded.
Think Long Term
Successful companies are founded on long-term business plans. These goals provide the focus of activities, the foundation for decisions and the motivation when challenges arise. Being reminded of purpose and the reasons a business began keeps it moving forward.
Business writers understand this important concept. They seek to fully:
- Understand your short-term and long-term goals and purpose.
- Communicate immediate needs and actions with an eye to the future.
In these ways, business writers join your efforts to move your company into the future. And, not just in any direction. As a partner, they push readers toward your desired endgame both inside and outside your company.
Planning, planning and more planning leads only to unmet goals and a stagnant business. Waiting for the right time, perfect circumstances or full preparation become excuses which waste precious time in developing your company.
On the other hand, grabbing opportunity means taking action. Once the basic business components are in place, a business writer promotes your message and gets things moving. Staying stuck or avoiding risk prove difficult when sales calls ring and click rates increase.
Engaging business leaders, colleagues and employees, even customers requires a professional voice. Speaking with authority promotes a sense of trust for readers without being stuffy. Employees follow a confident, compelling mission. And, customers return to reliable, familiar companies.
Well-written content is the key to establishing this professional authority. First, the absence of grammar and spelling errors speak volumes as to your attention to detail. Second, clear, short sentence structure increases readability and the clarity of your message. Use of keywords, choosing active language and eliminating unnecessary words are skills of business writers.
To avoid stuffiness and engage readers, business writing requires a human voice as well as a professional one. A conversational style allows colleagues and customers to connect with the message and starts a dialogue. Gone are the days of pompous authority figures.
Company writers adopt the view of the reader and emphasize what he or she needs to know. And, they do so with consideration and precision. Also, the voice of your brand or company incorporated into the writing gives content a personal touch. In other words, the voice becomes unique to who you are and what you offer.
The Value of Business Writing
Quality business writing has the power to advance careers and grow businesses. The clarity of written communication among employees and business leaders creates a productive, unified work environment. And, succinct, focused messages to customers result in action.
If you are looking for quality business writing, contact us today! Our writers understand the needs of business communications and draft quality, professional products for you.
P.S. Comment below on your most used form of business communication and get the conversation started.