Mystery Revealed: What Does a Copywriter Do?

Just about everyone has heard the term “copywriter,” but most people do not truly understand what a copywriter is and what the job entails. The information below gives a brief overview of everything you have always wanted to know about copywriting. What is Copywriting? Before you can understand what a copywriter does, it is important … Read more

Do You Have What it Takes to Be a Copywriter?

Are you wondering if you have what it takes to be a copywriter? The answer is, very possibly, yes. Copywriting has quickly become a massive industry, that’s due to the various websites, blogs, email marketing, advertisements, catalogs and more. These days, more businesses are finding the need to hire a copywriter to write their content … Read more

Rescue Your Copy: Use Marketing Technology to Navigate the Digital Jungle

Marketing Technology

What to expect in this guide: 1. A Bird? A Plane? What is this Marketing Technology? Whether you know it as marketing technology or the hip “martech”, no digital campaign succeeds without the tools housed in this category. This section clarifies what is meant by this modern day digital hero. 2. Pairing Innovative Technology With … Read more

Jump In! The Deeper Content Your Business Marketing Strategy Needs for Success

Here’s What You’ll Learn in This Guide: 1. E-books, White Papers and Reference Guides: The Perfect Pieces to Get your Feet Wet E-books, white papers and reference guides give consumers the information they want. While you may be intimidated, check out this section to discover how prepared you already are to begin giving your audience … Read more

Lead-Generating Business Marketing: How to Marry Inbound Marketing With Engaging Copy

Here’s What You’ll Learn in this Guide: Inbound and Outbound Marketing: Two Peas in the Same Pod More alike than they are different, both business marketing techniques will help grow your company. For both to succeed, one thing is key: great copy. Learn why in this section. Making the Web Work: Enhancing Online Copy Billions … Read more

Do You Need Inspiration or a Marketing Content Writer?

A marketing content writer spins inspirational web and print copy endlessly. True or false? False. In reality, even the most successful creatives struggle with inspiration occasionally. Plenty of lackluster ideas, drafts and even finished concepts get tossed aside. And, the same is true for business owners, marketers, accountants and, well, everyone. Inspiration helps solve problems … Read more