Can You Quickly Spot the Best Copywriter Websites to Copy?

by Gabe Arnold

A sea of digital copy and the self-proclaimed best copywriter websites flood the Internet with many of us surfing right past. Occasionally, a quick-witted phrase catches our eye. But, for the most part, our gaze remains focused on the purpose of our search, and we move toward that shoreline.

Excellent copy holds the power to distract us from our targeted ride. It causes us to linger and engage in waters perhaps unexpected. With eyes wide and heart pumping, we leave our boards to pursue another adventure via the crafters of content.

But, how do you know if copy rises above the waves of mediocrity? Can you quickly spot the best copywriter websites? What qualities make a lasting impression on Internet surfers? And, which aspects of this standout content apply successfully to your marketing strategy?

The answers? Look below for a few guaranteed gems for recognizing compelling content. Watch for these traits in the examples given and as you hit the surf. Practice makes perfect riding the waves.  And, so it does in spotting the best copywriter websites. Plus, the skills transfer to your site content as well.

Stop Talking About Yourself

Bragging and boasting prove a turn-off at the after-hours party and on a website. The key to holding the attention of an audience is to focus on their needs and interests, not yours. Furthermore, laying out the benefits of a product or service to the reader rather than a mere list of features moves to this end.

Look for sites which:

  • Express interest in the reader.
  • Join the consumer’s journey.
  • Go deeper with emotional connection.
  • Address user questions and solve needs.
  • Avoid self-promotion and sales language.

Want to see it in action? Check out:

Get to the Point

Web surfers want action. They leave no time for meandering trails. Of course, this is not to say they are not interested in enjoying the scenery. But, they like their views in succinct, skimmable doses. After all, with too much distraction, the wave buries you.

Look for sites which:

  • Offer clear, concise language without jargon.
  • Opt for being skimmable rather than long-winded.
  • Cut to the chase with one identifiable focus.
  • Use plenty of white space with plenty of meaning.
  • Present a single-focus call to action.

Want to see it in action? Check out:

Say Something Interesting

And, not interesting like Uncle Mo’s fishing tales. But, intriguing to readers in both content and style. Tina Turner, Alanis Morrisette and Bob Marley prove the power of a unique voice in music. And, the lessons of developing a branded voice extend to content as well.

Look for sites which:

  • Exhibit passion and creativity in their design and language.
  • Speak to the uniqueness of the company.
  • Avoid vague language applicable to any competitor.
  • Present relevant, usable content without error.
  • Twist even mundane topics into the interesting.

Want to see it in action? Check out:

Be True to Your Mission

Honesty is a virtue. And, contemporary web surfers blow-off hype for truthful, accurate messages. This authenticity also includes remaining true to a company’s mission. In a world replete with deceit and self-gain, a focus on honesty surprises and charms while suggesting confidence and building trust.

Look for sites which:

  • Openly share their mission and express it throughout the copy.
  • Provide support for specific (not vague) claims.
  • Convey meaningful messages rather than hype.
  • Provide informative, useful, relevant content.
  • Exercise caution with use of the exclamation point.

Want to see it in action? Check out:

Start a Witty Conversation

Highly formal language runs the risk of alienating readers with suggested superiority. Even mature or professional crowds enjoy a lively interaction. And, a conversational style makes a company approachable. Plus, wit and humor keep all Internet users engaged if used appropriately.

Look for sites which:

  • Keep jargon and highly formal language to a minimum.
  • Engage readers in a conversation, perceived or real.
  • Come across as friendly and approachable.
  • Avoid vague references, trite phrases and clichés.
  • Use humor appropriate to the audience.

Want to see it in action? Check out:

Tricks of the Trade From the Best Copywriter Websites

People-watching along the ocean front proves a favorite pastime for non-surfers. But, getting in the swim of things opens your eyes to the strategies and methods of successful content. Checking out effective campaigns across industries inspires your copy and teaches you a few tricks of the trade.

In other words, filling your mind with good content breeds good content. Quality in. Quality out. But, you may still find yourself drowning in your attempts to best apply these concepts to your website. This is where a professional copywriter comes to the rescue.

For more help in identifying the qualities of effective web content or developing it on your site, contact us today to schedule your free consultation.

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P.S. Leave a comment below and share one of your favorite examples of the best copywriter websites for copy inspiration.

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