Lead-Generating Business Marketing: How to Marry Inbound Marketing With Engaging Copy

Here’s What You’ll Learn in this Guide: Inbound and Outbound Marketing: Two Peas in the Same Pod More alike than they are different, both business marketing techniques will help grow your company. For both to succeed, one thing is key: great copy. Learn why in this section. Making the Web Work: Enhancing Online Copy Billions … Read more

The CJ Show Episode 16: Using Videos to Create an Online Presence

If you haven’t been a part of one, surely you have at least taken the time to watch them. Both Facebook Live videos and video sales letters are playing a more significant role in the marketing and advertising industry.

If you haven’t been a part of making one of these live or recorded sessions, you may not be aware of just how valuable the content involved is. Almost every business or individual that has been successful with these videos invests the time to create either an outline or structure to work from.

Gabe discusses how important this content is for those of us who use these videos as a tool or resource for business. Without taking the time to create content to use throughout the video, you may appear to viewers to simply be rambling or spitting out any idea that comes to your mind.

At Copywriter Today, we have a specific team of writers who primarily focus on creating content for videos. If this is something your business would like to begin implementing, but you aren’t exactly sure where you should start, contact us for a free consultation today. We will discuss the goal you would like to accomplish with the videos you are creating and how our words can create value for you.

The CJ Show Episode 15: Promoting Content Made Simple

Although social media platforms are great methods for promoting content, they aren’t the only method. During today’s show, Colleen and Gabe discuss other ways Gabe has been able to successfully use content marketing in the past.

While your first thought may be that promoting content through mail is outdated, Gabe talks about doing so for specific customers in the past. With junk mail becoming less and less popular among businesses, it provides a better opportunity for the mail you are sending to be recognized by the person at the address.

Colleen also asks Gabe questions pertaining to both establishing a budget for promoting content and how much content should be promoted at one time. Consistency is key for both answers. Gabe describes how a higher dollar amount doesn’t always equal success when it comes to promoting content.

By using a lower amount in order to ensure you are promoting content on a weekly basis, you provide yourself with a better opportunity for increasing your audience over a period of time. In order to demonstrate the example, Gabe revisits the first six months of Copywriter Today and what he was able to do that led to long term success.

If content promotion is an area where your business could use some guidance, schedule a free consultation with Copywriter Today and let our team handle the writing for you.

The CJ Show Episode 14: Ready to Launch Your Writing Career?

Do you have an ability with words when it comes to writing? Have you ever considered using your talent to earn some extra income? Regardless if you are a seasoned pro or just looking to start your writing career, Copywriter Today has a place for you on their team.

Due to bringing on several new customers, Copywriter Today is currently looking to add between 10-12 writers to the company. During today’s show, Colleen and Gabe discuss what you will need to do to begin the application process and what a writing career looks like with Copywriter Today. They will describe what you need to do step-by-step, making it as simple as possible for you to apply.

This process isn’t something you will want to rush through, trying to ensure you receive one of our limited positions. Taking your time and being thorough with your information is one of the keys our managers look for when reviewing potential writers. Visit our page to get started today!

If you aren’t exactly the writing type and have been putting thought into hiring a professional writing service, schedule a free consultation with Copywriter Today. We have a team of over 50 writers working remotely throughout the United States and can put together a personal writing team with experience in your businesses industry or field.

The CJ Show Show Episode 13: Generating Leads Through Social Media

Grab a cold beer and get ready for some serious talk about generating leads through social media. On today’s episode of The CJ Show, Gabe, the founder of Copywriter Today makes a happy hour appearance to answer a few questions from Colleen.

Gabe discusses tactics he has used in the past to make $10,000+ a month, generating leads through social media platforms such as Facebook and LinkedIn. To produce the type of leads that create long-term relationships with the customer, Gabe talks about the necessity of giving away something that creates value for the person in need. Content, guides, and even ebooks are some of the resources Gabe has used for this in the past.

Colleen and Gabe provide details about which social media platforms have provided them with the most success and the differences between the approach used for each platform. Not only will you need to provide value for a potential client, but you will also need to be consistent with what you are doing.

If generating leads through social media marketing needs to play a bigger role in your business, contact Copywriter Today and schedule a free consultation to learn how their words can work for you.

The CJ Show Episode 12: What You Need to Consider Before Hiring a Professional Writing Service

Several factors need to be taken into consideration before you invest in hiring a professional writing service. For starters, what are the goals you want to accomplish with your content? By establishing what you are trying to do, you will be able to determine other details such as the word count you will need per post or article. The goals you have will also lead to an answer of how much content you are going to need each month and help you create a content strategy.

During today’s show, Colleen and Jeffrey will also discuss issues such as the research you need to complete before you use a writing service. Coming up with a budget you have to work with needs to be considered as well as being able to access writing samples from the service you are thinking about using. How long is there turn around time and what are others saying about the company on social media platforms?

If you are in need of a professional writing service, contact the Copywriter Today team for a free consultation. By visiting our website, you will be able to find not only writing samples, but several videos discussing the service and packages we have to offer. You will learn how our order calculator works, so you not only know exactly when you will receive your content but also how many accounts will need for the amount of content you want.

The CJ Show Episode 11: Creating an Email List Part 2

Sure, we’ve all heard about having an email list, but what exactly goes into making one? Throughout the previous two shows, Colleen and Jeffrey have discussed creating an effective email list.

During episode 10, Jeffrey answered a few questions you might want to focus on concerning the service or product you are offering before getting started. In today’s show, Colleen and Jeffrey take a look at characteristics you will find in potential list members.

Jeffrey explains the difference between going after as many email addresses as you can get compared to considering the intentions of the user or business. He will also discuss how you can look at the similarities of the names already on your list to determine who you should reach out to next.

Creating your list is just the first step. You will also need to put together an email sequence and then create the content for each email. Can’t find the words to express what you need to say? Not enough time in an already hectic schedule?

If you fall into either of these two categories, take the time to schedule a free consultation with Copywriter Today. We have multiple writing teams that specialize in creating content, specifically for email marketing.

The CJ Show Episode 10: Building an Email List

Regardless of the industry of your business, continuous growth needs to be a part of the plan. If you are not doing something on a daily basis that will expand your clientele, you are slowly on the path of closing your business. That may seem harsh or unrealistic, but it’s true.

One of the best tools you can have concerning an increase in growth is an email list. This list will be one of the resources you will need for producing relationships with those who have used your product or service, creating repeat customers.

However, there is more work and effort that goes into creating this list than you might originally think. During today’s show, Colleen and Jeffrey discuss what you will need to start creating your list. For starters, you will want a clear picture and detailed statement of who you are. I’m not referring to a picture you take with a camera. I’m talking about the image you create with the words that you use.

If writing about your business isn’t something you feel comfortable with, contact Copywriter Today to schedule a free consultation. We have a team of writers who specialize in email marketing that can come up with a sequence of emails that will deliver results.

The CJ Show Episode 9: Cotent Styles You May Be Unaware of

When asking a business owner about the content styles they use the most within their business, a blog post or published article will normally be two of the first three examples provided. Emails the company sends, the completion of research, and the statements made to the general public about a product, service, or event that pertains to the business will rarely come up.

While the posts on a blog are valuable and have a purpose, there are other content styles your company should be using. During today’s show, Colleen and Jeffrey discuss some of the other forms of writing Copywriter Today can create.

If a picture is worth a thousand words, what is the value of the content your business is using? Contact the Copywriter Today team now to schedule a free consultation. One of our account managers will discuss not only the content styles that will provide the most value to your business, but we will also listen to the goals you want to accomplish with the content you will be using.

Regardless if you are in need of blog posts, an email sequence, landing page content, eBooks, or white papers, our team of professional writers has the words that will work for you.