The Ultimate Guide to Sales Copy

The Ultimate Guide to Sales Copy

Sales copy is an important part of your marketing strategy to help reach and engage your audience. This helps inform your potential clients of products or services that you offer and persuades them to make a purchase. Too often, sales copy is boring and unreadable, … Read more

Sales Copy vs. Email Copy

Sales Copy vs. Email Copy

If you’re reading this article, you are probably asking yourself, “Is sales copy or email copy better for my business?” That’s a great question.   Along with the obvious visual differences — as a rule, these two forms of copy have very little in common. For … Read more

Sales Copy That Serves Revenue

How To Write Effective Sales Copy

There’s no sugarcoating it: Writing sales copy is hard work. A big part of writing effective sales copy is knowing what people think and want.  Great sales copywriters know what motivates customers. They know how to speak to them in a way that will convince … Read more

What is Sales Copy

What Is Sales Copy?

When you think of copywriting, you probably think of blog posts or email newsletters. But, any expert copywriter needs to try their hand at sales copywriting, too. Sales copywriting does so much more than convincing the consumer to buy the product you’re writing about. It … Read more

SEO for Effective Copywriting

How To Use SEO for Effective Copywriting

Search engine optimization, or SEO for short, is inextricably linked to copywriting. When you improve your performance in one, the other will benefit. Unfortunately, that’s easier said than done.  Search engine algorithms are constantly changing, and your content creation must keep up. Creating valuable content … Read more

How to Drive Traffic Using Keyword Research

How To Drive Traffic Using Keyword Research

As a business owner, you want your brand to stand out from the rest, and it’s important to get the word out about it since there are countless sites on the web. That is where keywords come into play. Here’s how to drive traffic using … Read more

Keyword Research for Copywriting

Keyword Research for Copywriting

If you are a copywriter or use copywriters to produce content for your website, you know the importance of keyword research. Keywords are essential for search engine optimization (SEO) results and getting higher rankings for your website. Keep reading for more information on keyword research … Read more

SEO Tips To Improve Your Blog

SEO Tips To Improve Your Blog

Bloggers want their work read. Even as a pastime, getting ideas in front of audiences is the ultimate goal when operating a blog. For career bloggers, increasing visibility online is critical for professional survival. In trying to improve readership, applying SEO is the path to … Read more