Do You Know What's Right? 10 Wrong Answers to Common Copywriting Questions

Do You Know What’s Right? 10 Wrong Answers to Common Copywriting Questions

It’s time to sort facts from fiction as we explore some truly bad answers to common copywriting questions. Who needs copywriting? Major corporations with big ad budgets. Except … Any business running online ads, content strategies, email campaigns, and any other digital marketing effort can … Read more

Five Laws that are Widely Accepted by Copywriters

Five Laws Widely Accepted in the Copywriting Industry

Many people enter the copywriting field because of the large amount of flexibility it offers. However, even the most rogue copywriter knows there are some principles that must be followed to make the job easier. Here are some unbreakable laws that every copywriter follows.  ABP … Read more

A Weekend by Lake Taupo

You don’t need to travel across the world to get away from it all. Lake Taupo harbours crystal clear waters, thermal hot springs, snow-capped mountains, raging rivers and a lush, green landscape. If you love serenity and adventure, a weekend by Lake Taupo is ideal … Read more