AI Copywriting: What You Need to Know

by Gabe Arnold

What kind of stories do you like to read? Books, poems, ads, news articles– whatever medium of writing you prefer to consume. How do you like them? 

If you are a creative type, you most likely do not love the idea of cold, scientific-sounding writing. 

You want copy that tells a story, that paints a picture. Right? 

Now, we want you to say the first thing that comes to mind when you think of AI. 

If you said “robot” or something similar, then you are not alone. That is a pretty common consensus. 

So how, possibly, can AI copywriting work? When you are writing copy in marketing, how are you supposed to paint a picture and weave a great tale when an AI text generator is putting in the work? 

Not to worry; we have all the intel you could need on AI copywriting here for you today. (P.S. This isn’t a gimmick. We wrote this ourselves.)

What is AI CopywritingWhat is AI Copywriting?

Maybe you haven’t seen all those ads plastered across your social media feed, featuring AI copywriting software. That would be shocking, but we digress. 

Or, maybe you have seen AI copywriting ads and have been wondering to yourself: 

“What. Is. This.” 

AI copywriting is when an AI, or computer, generates writing on your behalf, with the help of natural language processing tools

You can use AI copywriting tools for almost any type of writing. Use one to create website copy, or as an ad copy generator. There are AI-generated stories for news publications and pretty much anything you can think of. 

You do have to put in some of your own work, though. All the responsibility of writing copy does not fall onto the shoulders of your AI content generator. 

First and foremost, you need a topic. What are you writing about in general? And what kind of content do you need from your AI copywriting software? Are you looking to come up with email copy, ad copy, a blog post? 

After you determine that, you have to give your AI tool some information to work with. This information will serve as a blueprint for your tool to follow as it generates your content. 

Then, it will start pulling information from the web and giving you a unique piece of copy. The content you end up with will stay away from any sort of plagiarism, too. 

Is AI Copywriting Really Better Than Humans?

This is not a question we can answer in absolute terms. 

Copywriting is often a matter of personal style, client preference and the voice or tone you are trying to emulate. 

The good news with AI copywriting, though, is that you can go back through and edit what the AI story generator comes up with. In fact, you should do this, to make sure it is on par with the tone and voice you want to use. 

With that in mind, you do not have to worry about whether or not AI copywriting is better than the human written word. You can think of your AI copywriting tool as what it is: a tool that you can collaborate with to provide effortless content every time. 

Some Reasons Why You Should Use an AI Copywriting Tool

There are a lot of specific reasons why you should be using an AI copywriting tool. There are things out there like a free AI content generator, there is transformer AI and plenty more options. 

We get into more of the actual content creation generators that you can use below. But for now, consider the fact that you are missing out on a lot of the benefits that come with AI copywriting. 

Let’s talk about those benefits now. 

It Writes Better Copy

Let’s begin by imaging a scenario. You have probably gone through a scenario exactly like this one before. You may even be experiencing it right now. 

You have plenty of ideas. In fact, it comes down to the fact that you have too many ideas. And none of them are translating how you wanted them to. 

Your words are all coming out wrong on the page, your ideas feel disorganized at best and you cannot get the right flow. 

But you can fix it all. With the right AI copywriting tool, you can streamline those words. The bot you choose might be able to pull successful, existing copy that lands with other markets and incorporate that into your final product. 

Eliminates Writer’s Block

We have another scenario for you… 

You or one of the copywriters on your team are sitting in front of your computer. 

You have a topic that you know you are going to write about. You have read all the research available online. (And maybe some print copies of relevant books too.) 

All your distractions, like your phone and anything to fidget with, you tucked away in your desk or another room entirely. 

But nevertheless, you are staring at your screen. Your document is blank, a white page without a whole lot going on yet. 

AI tools can get you over that hump. 

Makes Writing FasterMakes Writing Faster

This is one of the biggest benefits of AI copywriting. 

That writer’s block we just talked about slows you down. 

Finding a word when you can’t think of one can set you back several minutes. And if it happens often with a piece of copy, those minutes accumulate into hours. 

With AI suggestions, you do not have to concern yourself with coming up with new words, sentences or holistic content. 

AI Provides Vast Amount of Content

So maybe you have a title for your blog post, or an email subject line for your email newsletter or promotional email copy. 

What about the body of that blog post or email copy, though? 

Do you have enough to hit the word count? 

Focusing too much on the word count of your copy is a great way to ensure your content is not of the highest quality. But if you have an AI copywriting tool to help, it can worry about the content while you act as the quality checker. 

Saves You Time Overall

If you are a business owner, you might feel the need to hire a lot of copywriters to hit your deadlines for copy. 

That is time and money. 

Many AI copywriting tools are affordable to cut that time and money way down. 

Observed Drawbacks of AI Copywriting

There are still some proven shortcomings of AI copywriting

You might be able to guess at some of these drawbacks. But in a nutshell, here are some of them: 

  • Losing some control of the creative process. 
  • Audience members feeling like your copy is not “human” enough to relate to. 
  • A lack of necessary context from your AI tool. 
  • Grammatical, spelling and contextual errors. 
  • Tendency for you to get lazy with checking for impersonal copy. 
  • No metaphors or analogies from your AI tool. 

Most Popular AI Copywriting Tools for Content Creation

Most Popular AI Copywriting Tools for Content Creation

So which ones can you use? Which ones should you use? 

Here are the details on the four most popular AI copywriting tools for content creation. 

We will go over, where applicable: 

  • Number of users
  • Pricing
  • Features

1. Jarvis AI

Number of users: Over 40 thousand.

Pricing: $24 per month for the Starter Plan and $99 per month for the Boss Mode Plan. 

Features: The Starter Plan gives you a maximum output of 600 characters. You can get up to 20 thousand words a month with 50+ templates, unlimited user logins and over 25 supported languages. This one is best for writing short-form copy, like headlines and brief descriptions. 

The Boss Mode Plan is best for long-form content. You have no limit on your monthly word output. There is SEO mode, a plagiarism checker and chat support. 


Number of users: Over 250 thousand. 

Pricing: A 7-day free trial. Their small business plan costs $35 per month, or $420 per year. Larger teams must contact for custom pricing details, but you will pay per year.

Features: For all plans, you get 24/7 email support, access to all tools and translation into over 25 languages. There are collaboration features for the large team (“Multiple Seats”) plan. 

3. Writesonic 

Number of users: “Thousands,” according to their site. 

Pricing: Writesonic starts with a free trial, then offers plans all the way from Basic to Agency. Basic costs $15 per month. Professional is $45 per month. Startup is $95 per month and Agency costs $195 per month. 

Features: Website copy, ad copy and blog copy. They also offer other tools, like press releases, YouTube video copy, product names and more. 

4. Copysmith 

Number of users: N/A

Pricing: Plans ranging from $19 to $118 per month. 

Features: All plans feature integrations and copy in 60+ languages. The pricier plans offer access for teams with collaboration and in-app support. For enterprise plans, you have to contact the company for pricing. But you will get unlimited credits and plagiarism checks with the enterprise plans. 


Hi. We are the team of Copywriter Today

And we are not AI copywriting. We are real people, who know how to take the pain out of content creation so your business can reap the rewards. 

Sometimes, the tools you are using to generate copy are still not working for you. Do you feel like you have run out of options for your copy? Or, worse yet, that your copy is not effective enough? 

We can help

We want to get to know you and your business. And once we do, we can come up with sales copy, blog copy and email copy that will generate and convert more leads for your company. 

Check out our blog for more of the latest in industry news, guides and copywriting hacks. 

And when you need the work to actually work, contact Copywriter Today for all your content creation needs.

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