8 Business-Boosting Email Marketing Types [+Examples]

by Gabe Arnold

Ever since the first email blast that was sent out in 1978 by marketing pioneer, Gary Thuerk, the world of marketing has never been the same.

That promotional email was sent to 400 recipients with the objective to sell his company’s computers, and, get this: it generated a whopping $13 million in sales.

Yeah, 1978 was a while ago, but email marketing has still remained a consistent and reliable platform for businesses to increase brand awareness, lead conversions and promote their products, services and more.

As time has passed, entrepreneurs, marketing professionals and business owners alike have come up with newer, more effective ways to reach their target audiences. However, that doesn’t mean it’s the easiest process.

That’s why we’ve written this article to provide you with the best, most valuable resource to become an email marketing master.

Benefits of Email Marketing

What is Email Marketing?

Email marketing is a fantastic marketing strategy to have in any business owner’s arsenal. It is utilized to attract new customers and retain the ones you already have through various email formats and styles.

For your email marketing to be as successful as possible, you must make sure that your email is good and clean before sending it out and starting your campaign. This is so you aren’t emailing prospects and customers with little to no engagement and wasting your resources and efforts.

Benefits of Email Marketing

There are a lot of great benefits to email marketing that play an integral part in your conversion rates, brand awareness and return of interest (ROI). 

Here are some that shine above the rest.

  • It’s budget-friendly.
  • You can send out messages tailored to different areas in the customer journey.
  • It boosts profitability.
  • It is simple to begin.
  • The measurement is straightforward.
  • It’s quite simple to distribute.
  • You can reach out to people all over the world within seconds.

We know that not every entrepreneur has the time and energy to write emails themselves. At Copywriter Today, we have a stellar team of talented copywriters who can do it for you! 

Email Marketing Types

Email Marketing Types

There are so many ways you can approach your email campaigns. Keep in mind, that doesn’t mean all of them will be a good fit for your business and what you’re trying to promote.

That being said, check out these 8 business-boosting marketing types to help you determine which ones are the rock to keeping your business rolling strong.

Email Newsletters

Email newsletters can make or break your business. Assuming you have an email—who doesn’t, really?—I’m sure you could think of a few reasons why companies lose prospects and customers: they’re either boring, irrelevant, too frequent or too pushy.

To avoid that, you must find a way to engage your audience and offer them something they value or need. This can consist of useful knowledge and tools like how-tos or thought leadership or simply making announcements about your latest products and services.

To ensure that your emails are effective, you can ask yourself the following questions:

  • Does my content help build a relationship with my subscribers?
  • Will it increase retention and engagement?
  • Will it strengthen the loyalty of my subscribers?

Once you’ve got your answers, you can go from there!

Retention Emails

You can use retention emails to keep your hard-won customers happy and satisfied.

With retention emails, you can send messages asking for feedback or offer special discounts only available via your email updates. Particularly, they are most useful for subscribers who haven’t been interacting as much lately.

There are no limits when getting creative here because each one can be different depending on what best suits your customer’s needs. Retention emails are purposed to keep the line of communication open, so use your best judgments because you know your customers best.

Dedicated Emails (Standalone Emails)

Dedicated emails are emails that are meant to promote just one of your offers. Whether it’s a single product, service, event or informative piece of content like an e-book or whitepaper, this type of email is dedicated to letting it shine.

Think of it like a landing page, which is essentially what it is… just in email format. They present you with an excellent way to set up the context for a hyper-specific call-to-action. 

In many cases, you would want to send your dedicated email to all of your subscribers to get maximum exposure, however, it’s not always the best call. Depending on what offer of yours is in the spotlight, it may be better to send it out to those subscribers it is most relevant to.

Lead Nurturing Emails

Lead nurturing emails are an intricately calculated series of emails that guide your leads through a customer journey tailored to their specific needs. 

The objective is to provide leads with relevant and valuable content that will eventually convince them into taking action. Whether that is buying a product, signing up for a service or learning about the other products you have to offer.

To optimize your lead nurturing emails, you must understand every aspect of your buyer personas so that your target audience engages with your content. You’ll know it isn’t working when you find that your emails are being left unopened or deleted.

When writing these emails, be sure that you cater to the specific needs of your leads according to where they are at in the customer journey. The last thing you want is for a lead to get an email promoting a product that they’ve already bought and waste their time.

With nurture email series your main objective is to take your leads down the marketing funnel and successfully convert them into loyal customers.

Sponsorship Emails

Unlike the other types of email marketing strategies previously mentioned, sponsorship emails are not emails that are sent out to your own email database. Alternatively, you pay to include your copy or display email ads in another vendor’s newsletters or emails.

In doing this, you can reach a wider audience and gain leads where you otherwise wouldn’t. It’s a paid media strategy that can include affiliate marketing, display advertising, pay-per-click (PPC) mobile advertising and more.

Just know that your email copy or ad placement design will need to be tailored to the requirements of the vendor you choose. Therefore, be sure to clearly communicate with them on certain restrictions or suggestions. 

This email marketing idea is great for collaborating with other businesses and establishing a community where you can trust and support one another. Just be clear on what your needs are and choose a vendor that is credible and won’t potentially bruise your brand image.

Transactional Emails

This type of email marketing example is one of the simplest and easiest to implement as it is triggered by an action your contacts take and doesn’t require as much informative content.

This could be a “thank you” email after they clicked to confirm a purchase or a double opt-in email that shares a link to confirm their recent registration. They are also the messages you see that pop up in your email with your shipping information after you’ve bought something.

A huge benefit of transactionals is that they have a high click-through rate (CTR) which gives you an excellent opportunity to include an engaging call-to-action that can drive more traffic to your website.

Brand Story EmailsBrand Story Emails

To give your brand a more authentic and human touch, try out brand story emails. These are emails that, you’ve guessed it, tell the story of how your brand came to be.

Implementing brand story emails can elicit an emotional response in your reader and drive them to take action because they resonate with your values and feel more motivated to support what you stand for.

Now, you don’t have to write a three paged novel about your business, because likely your customers won’t care no matter how much they love your products. Simply share your story in a short paragraph, bullet points, or make it visual and put a graphic of a timeline in your email. 

Whatever direction you go in, make sure it’s engaging and connects you with your customers.

Event Emails

As the name suggests, event emails are designed to promote company events so your subscribers get the word in the hopes they will attend your event.

Although, your event might not be the kind where there are speakers, music and your favorite hors d’oeuvres. Your event could be the kind where your company’s internet is out and you urgently need to let all of your clients know that their services won’t work until the issue is resolved.

An example of a company doing this well is when RCN, an internet service, rose to the occasion and delivered a weather forecast for its customers when a storm caused power outages. 

Their “storm update” email campaign not only got them out ahead in terms of what was coming but also allowed users easy access to weather updates from their trustworthy internet service provider.

Email Marketing that is Next Level

As you can see, you can never run out of ideas when it comes to your email marketing management. 

The internet is full of great resources and tools that you can utilize in making flawless email copy that engages readers and keeps them around for the long haul.

However, creating email copy can be time-consuming, and not everyone has the time and energy to constantly be pumping out content that is clean and of the finest quality. 

At Copywriter Today, we can take the pain out of all your content creation. Our talented team will write content that best aligns with the voice and style of your brand with our streamlined, customizable process. Contact us today to learn more!

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