5 Ways to Automate Your Email Marketing and Earn More

by Gabe Arnold

Email automation is a great way to increase your brand recognition, increase your revenue and establish solid relationships with your consumer base. Using excellent email automation software such as Active Campaign and MailChimp can help you create an email automation workflow that will allow you to reach out faster and more effectively.

At Copywriter Today, we can help you automate your emails by writing the content. Let us help guide you through the process of choosing a platform and implementing your contacts. To help give you a taste of what email automation can do for you, here are 5 ways to automate your email and earn more:

1. Personalize Your Email Chains

Customers do not want to be reminded that they are on a mailing list. Instead of using generic sign-on (such as “Dear Customer,”) and sign-offs (such as “Sincerely, The [Insert Company Here] Marketing Team,”) try to give each email a sense of personality. One of the best ways to achieve this is to assign an employee’s name to a message. If a consumer sees a message is from Sarah, as opposed to “the creative team,” they are more likely to engage with the content, and less likely to unsubscribe.

2. Segment Your Mailing List to Target Consumers More Effectively

Try segmenting your emails into different subgroups based on age, gender, interests, and more. Different individuals on your mailing list may be interested more in a specific product or service. Use the data you have access to via your email automation platform to determine what demographics hold the interest in each product. Doing so will help you target consumers more effectively and hopefully lead to increased sales.

3. Set Up Triggered Emails

Setting up your automation chain to automatically send out emails after a consumer makes specific interactions with other emails and relevant content can ensure you maintain healthy communication with your customers. Trigger emails allow for messages that are timely, relevant, and personalized, which will motivate the consumer to act upon them.

4. Link to Social Media

Email is excellent for communicating with your audience, but there are many other tools that allow you to conveniently connect with your consumer base as well. Try linking to your company’s Facebook, Twitter, and other social media accounts, as the customer may decide to follow you. To help encourage readers to follow, offer special discounts or relevant exclusive content via your social media accounts.

5. Use Lead Scoring

No other tool is as useful for qualifying and passing on leads to customers as lead scoring. Thankfully, almost all email automation platforms include some form of lead scoring to help you adjust the order of your mailing chain. Properly setting up your chain can help ensure that you only send a consumer a link to a product when they are truly ready for it and interested in what you are selling them!

Ready to start automating your email to drive up your ROI? Contact Copywriter Today now and we will set up a time to speak with you about your individual needs. With our competitive prices and excellent services, you will be excited about joining our business family. We eagerly await you!

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