5 Copywriting Tips for Beginners That Truly Work

by Gabe Arnold


A copywriter is crucial to business success.

If you’re a business owner, check out these five tips to look for when you’re hiring a copywriter or assessing the ones you have right now.

As an established writer, you might do freelance writing or work for an agency. Either way, brush up on your writing skills to stay at the top of your game.

If you’re a fresh face on the scene then you’ve come to the right place. Copywriting for beginners is the hardest part. There’s so much to learn and it feels overwhelming. Don’t worry: we’re here because we want you to succeed.

What is Copywriting?

Let’s start with the basics of copywriting for beginners.

Copywriting is when you write text, or copy, for advertising or marketing in general. It is persuasive writing. Your target audience relates to your words and engages with the brand you’re writing for.

Some people call it “sales in print” or “closing in print.” Your content’s goal is to influence and compel your target market to like, share, comment or buy what you write about.

If you’re a freelance copywriter, you’re in the right industry. The freelance economy is always on the rise.

How Do Beginners Start Copywriting?

So how do you start this great endeavor? It can be lucrative, sure. But it’s more than that. Copywriting is rewarding to the highest extent.

Copywriting for beginners actually starts at a destination. And do you want to hear the best news? You’re already here. Welcome!

What do we mean by that?

It starts with a desire. You want to learn so you can always be better than you were before. You want to stand apart from the heavy competition. Since you already clicked here, you’re five steps ahead of that competition and countless steps ahead of where you were yesterday.

Feed that hunger to learn. Always indulge it.

Start with devouring as many resources as you can find; and believe us when we say that these are endless. After you find the resources, reach out to the experts who provide them. Use them as support and for guidance.

No question is too small and no query is too simple.

Once you pinpoint your resources and support system, actively listen. They became the best of the best because they listened to their advisors. Pay it back. They might suggest copywriting courses or practice exercises. Hear where they’re coming from and dive in headfirst.

Look at the content and learning material they suggest as a full-course meal.

What’s the dessert? You, as a copywriting pro that everyone wants on their marketing menu.

What are Good Copywriting SkillsWhat are Good Copywriting Skills?

You’ll develop more copywriting skills as your career unfolds. But as far as copywriting for beginners, there are five to work on as a starting point.

Spelling, Punctuation and Grammar

Writing copy is a unique art, but it shares fundamentals with other types of writing.

Have excellent spelling, punctuation and grammar skills as far as copywriting for beginners.

Nobody wants to work with a copywriter who can’t differentiate between “your” and “you’re.” A marketing agency doesn’t want to hire someone who can’t follow their style guide or proofread their own work.

These are some of the first things an employer looks at for their potential copywriters. That’s because the first thing your target audience notices when they read your copy is how you write it.

It values your reader’s intelligence, which is your primary goal.

Creativity

Anyone can list product or service features. That’s small-fry stuff. How do you paint a picture for your target market?

This includes creativity in choosing and resizing images for your copy. It also takes into account your language and the way your words tell a story.

Basic Content Management Systems

WordPress is an example of a CMS. These are the platforms you (and the company you work with) use to create and publish online content.

They all share the same basic functions.

Master a general understanding of HTML, templates and overall platform format. Then apply that to the specific CMS your client uses.

Basic Search Engine Optimization (SEO)

SEO is a key skill to perfect when you’re learning about copywriting for beginners.

SEO and keywords are not evil spirits that take away the beauty of writing. Look at them as tools to make your content writing visible to more people.

What’s the point of writing five-star blog posts if nobody ever sees them? It doesn’t accomplish anything. It doesn’t sate your hunger as a writer and it doesn’t satisfy your audience.

Understand the basics; don’t get too stressed out. Think about:

  • Clear and effective titles
  • Keywords
  • Intriguing and broken-down subheadings
  • Hyperlinks

Technological Knowledge in Some Tools and Apps

Know the ins and outs of relevant tools and apps. Use them as ways to promote yourself and your work.

It shows your relatable side and brings context to your copy. It’s also important for professional internal and external communication.

Tips on How to Improve Your CopywritingTips on How to Improve Your Copywriting

It’s not a bad thing to never stop improving your copywriting. It’s just the opposite. The moment that you think you know everything is the moment that you start to lose.

Gobble through these tips, add your own and watch yourself begin the journey to success.

Spend More Time on Research Than Actual Writing

You want an 80:20 ratio of research: writing.

Spend 80 percent of your time researching the subject and your client. Then, the 20 percent you spend writing flows organically.

Write the Way You Talk

Think about a piece of copy you’ve read. Did it use academic words like “fodder” and “provisions?” Do you think the writer uses those words in everyday conversation?

In copywriting, don’t use flowery words in your sentences. Be simple. Invite your audience to have a conversation with you.

Break those sentences up into clear-cut paragraphs. They’re easier to read, easier to relate to and easier to remember.

Master Short-Form Copy First

Some examples of short-form copy are Facebook ads, email newsletters and Google ads.

Business happens now. So you don’t want to waste your market’s time with long-form copy that takes up too much of their now.

You’ll get quick results. Your long-form copy comes naturally after you set these building blocks with your short-form.

Sell Your Copywriting

You have a great piece of copy. What now?

Sell it.

Master these skills (and more) and it will sell itself if you give it a push. Market yourself and your copy within your network. Use the platforms available to you. Reach out and tell your prospect why your copy is a luxury. Pitch it and pitch yourself.

Practice Makes Perfect Writing Exercise

Practice Makes Perfect (Writing Exercise)

You can’t be a good soccer or basketball player without going to practice. It’s the same with writing; especially with copywriting for beginners.

Practice the same kind of copy again and again until you’re a pro. Then move on to the next. Repeat the cycle.

Click here for some copywriting samples to spark your creativity.

Conclusion

There are a lot of tips out there on copywriting for beginners. And a lot of them use confusing jargon and subpar information to get the point across.

That’s why we started with these five tips and skills. But do you remember that hunger you have to learn more? We know it’s in there. And it’s time for you to start feeding it. Here at Copywriter Today, we have the tools for you to do so.

We know that the menu, or the ways you can become an expert copywriter, is always changing. That’s why we change with it and give you the tools you need to succeed.

So what’s your recipe for success? Do you need more tips like the ones you just read? Head over to our blog. Are you ready to succeed in your industry with our expert copywriting services? Contact us today.

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