If you build it, they will come, right? If that’s been your theory with social media marketing, you are probably in the wrong boat. Today, you can’t just expect to keep posting things and throwing content into the digital universe and expect people to care about it.
You need to really master the platforms that you are on, hone your content, and find the best ways to engage your audience. Without those components it could take years to build an engaged following online. With these, you will start seeing results in a few months.
1) Don’t Spread Yourself Thin
Social media isn’t a game of trying to be everywhere at once. Sure, being omnipresent has some perks, but there is a huge downside in trying to be all over the place. You spread yourself thin, and end up doing nothing well.
Instead of trying to occupy as much space as possible by trying to be on every platform that you can, pick 1-2 platforms that you like the best or that fit your brand the best. Focus on learning everything that you can on that platform. Study your competitors and other people in your market to research…
- What platforms they are using
- How they are marketing themselves
- What kind of content they are making
- When they are publishing content
- Who they are making content for
You will find that there are very few cases that multiple brands in your niche or market are using every single social media platform consistently or well. Focus on a couple of platforms that translate and express your brand best.
2) Define and Create the Content that Fits You
Creating the right kind of content with the right look is so critical for presenting your product, service, culture, and personality. It’s time to take a little inventory of the products you have, the services that you may provide, and the image that you may want to convey.
- Is your personality or brand one that is best shared through long articles?
- Are your ideas and thoughts best for short posts and tweets?
- Do you have a product or process that would look really cool in pictures or collages?
- Do you have some really cool people or activities that would be best to share through video?
Now that you have already got an idea of the platforms that you like, you probably picked those for a reason. You gravitate toward specific kinds of content. Pick a few platforms based on the kind of content that you like the best and that fit our brand or personality best.
3) Interact with Your Fans and Customers
One of the best ways to expand your reach on social media and start pulling in your dedicated tribe is to really invest yourself into interacting with your fans and customers. In the digital age of a sharing world, the way that you interact with your fans and your customers will make or break your business. If you treat your fans well and produce a good product, service, or great shareable content, people will share it. If you ignore or start a dispute with a customer on your Facebook page, the world could hear about it overnight and you could lose everything.
- What’s going to be your fan engagement strategy moving forward?
- What kind of voice do you want to use with your committed fans and customers?
- What’s your strategy for solving problems and issues with the people who care about you most?
- How do you want to thank customers for spreading the good word about your brand?
Block out a time either every day or one day per week that you can focus on customer response and fan interaction.
4) Be Consistent
This is easily one of the greatest pieces of advice that is widely unheeded when it comes to marketing on social media. Decide a content production schedule and stick to it. It doesn’t matter if you are producing a new Youtube video twice per week, and new Instagram post twice per day, or tweeting twice an hour. You need to pick a schedule that works for your brand and stick to it.
Your fans and customers don’t just want a product or service any more. They want to be completely immersed in the personality and processes of you and your brand. Think of posting a video, picture, blog post, tweet, or snap as a way of sending your friends a text message to let them know what you are up to.
Pick days and times that you are going to post regularly so that your fans know when they are going to get content from you. We see this a lot with Youtubers that post a new video on the same day of the week, every week.
Take these strategies and start applying them. Focusing your efforts on creating better content in less places, getting more fan engagement, and being consistent are all surefire ways of growing your brand, and who better to help than CopyWriter Today. We have a dedicated staff of writer, who will deliver you fresh, original content that will help boost your brand. Contact us today to see how we can bring your content to the next level.