Content marketing is tough. It’s even tougher when you don’t have enough blog post ideas to write about! I’ve found some decent resources around the internet that can help, but nothing there truly serves as an ultimate resource. That’s why I’ve created this post, to give you 117 ways to generate awesome content for your audience.
Not only will I list ideas, but I’ll give you examples and share my own stories. I’m going to share nearly every single internet resource and influencer that I’ve connected with. This post can be your guide to becoming the next great blogger.
This is also a hall of fame list of content creators who have influenced me on many different levels. Pay attention to what they’ve taught me and you’ll find yourself well on your way to success.
Last but not least, I don’t expect you to read this in one sitting. (If you do that’s great!) Take a second to bookmark and share this link, so you don’t lose it! Then use the topic idea index below to jump to the sections you want to read.
18. Read Quotes
42. Steal Your Ideas
46. Get on Reddit
63. Write about Sex
67. Do a Number Post
85. Write like Brian
100. Share a 100 List
Ready to dive in? Let’s get started:
1. Create an Infographic
While infographics aren't as powerful from an SEO perspective as they used to be, they still provide great visual communication to your existing audience. I use Piktochart to create mine, and they look really good!
Piktochart only costs $29 a month or $290 for the year, so it’s not something that will break the bank. You can even reuse old posts you’ve written and create new ones with infographics. That’s one of my favorite things to do that allows me to repurpose my content in a new and fresh way.
2. Make a Video Post
In the age of smart phones, webcams, and screen recording software like Camtasia, it’s not very hard to create a short video post. I know this will most likely take you out of your comfort zone, but that’s often what it takes to become successful.
Start with just a simple short video focusing on one of these topic ideas:
- How you use your favorite software like Evernote
- How to create an email campaign in Mailchimp
- How to give an elevator pitch (Twitter style)
- How to fix or repair something that you’re an expert at
A simple explainer video can go a long way in providing value to your audience!
3. Make a Picture Post (Pinterest Style)
I write a few articles every day. Because of this, I run out of ideas sometimes myself! Once, I was stumped on what to write about, so I made a picture post (kind of like Pinterest) with some of my favorite things on a “board”. Here’s what the first part looks like:
You can read the whole “A Morning Full of Thankfulness” post here.
4. Make an Instagram Hashtag Post
Instagram is still an untapped resource for many marketers and one way you can take advantage of it as a blogger is to use the trending topics and ideas on Instagram as the topic of your next blog post. Using a service like Findgram or SearchInstagram allows you to search for any topics that you need inspiration for. Blogging about dogs? Search for dogs on Findgram and you could be embedding a cute little post like this to get you started:
5. Answer Your Customers’ FAQs
One of the simplest ways to generate new content is by looking at all the questions that you receive about your service and write short posts around that. Think about the messages from clients that include questions like:
- How much does it cost?
- Where do I sign up?
- Are there any guarantees or refunds?
- How does it work?
Those are the types of questions that you’ll need to answer anyway, so why not create awesome marketing content instead of writing the same replies over and over again?
6. Get Something off Your Chest (Be Controversial)
Ranting about something or being a little edgy or offensive isn’t always the right answer. It can drive traffic, but it may not lead to increased sales. With all that being said, it’s good to be authentic. On occasion, I do let go and write things like, ”Social Media Marketing is Bullshit (a personal rant)”. That post actually generated a ton of positive interaction for me on LinkedIn and a few good leads.
Just be sure that you are actually being authentic. Your audience can smell fake anger and attitude just as fast as they can spot a cheesy message. So if you are truly upset about something, go ahead and write. Otherwise, use one of the other 200 ideas I have for you here.
7. Write a Childhood Story
Our lives are made up of lots of different kinds of moments - funny ones, sad ones, teachable ones, and difficult ones. For me, I know that I’ve learned so much from my grandfather. He taught me many valuable lessons as a child and I draw from those as I share value with my audience and try to pass on the wisdom that he gave me.
The picture above is of Amos and myself, and my Grandpa Ray Arnold. He is the one who taught me all about taking action.
8. Write about Someone Who has Changed Your Life
If you sit back and think about the people who have changed your life, I bet they’ve taught you some valuable lessons or given you something of value, right?
I know that’s been the case for me. Here are just a few of the people who’ve changed my life:
Glenn Allen (co-founder of OpenTable)
A few years ago, I created an idea for an app that would make completing tasks a game. I had no idea if it would work, but since I’m not afraid to fail, I decided to reach out to my entire LinkedIn network and ask them for feedback. I have no idea why Glenn ever accepted my invitation to connect, but I am sure glad that he did. Back then, Glenn was WAY out of my league.
Glenn responded and we had a Skype call. He taught me about the metrics of creating a subscriber model based product. Ultimately, I scrapped the idea that Glenn and I first talked about but I never lost connection with Glenn. For some wonderful and divine reason, Glenn decided to mentor a “scrappy” young entrepreneur like me and he’s one of the biggest influences that helped me launch Copywriter Today. Now, Glenn and I are friends and partners in a few projects but, more importantly, Glenn is someone that I look up to. He has taught me about kindness and generosity.
Pat Flynn (the hero for all solopreneurs)
Pat was one of the first people who inspired me to be a blogger because of the income he made blogging on his site SmartPassiveIncome.com. He’s also connected me with countless other bloggers and taught me to use many different tools like Pages for creating images like I have in this post. Pat gives and gives and gives and is an example of the kind of influencer I want to become.
Just the other day I realized that he and I are the same age and have a birthday just 12 days apart! How cool is that? Pat also made me an obsessive podcast listener and that’s where I gather half of my knowledge and research every day.
Jon Loomer (the Facebook advertising god)
Jon is one of the most approachable and teachable people I have ever met. Just a few short months ago, I was reading his email newsletter and realized that he was in my hometown, Cleveland, Ohio! I shot him a message and asked him if I could buy him a beer (since I know he does his “pubcast” - which is definitely the coolest way to do a podcast!). Jon responded and we met up for drinks.
Because Jon took me up on this offer, I ended up helping him triple his opt-in rate for his email list. Just by being kind and open, Jon let me help him and it made a huge difference to me personally. Jon sent me one of the nicest testimonials I have ever received:
“Gabe is awesome and helped make a major impact on my opt-ins. I’ve tripled my number of daily opt-ins, largely thanks to his recommendations. He knows his stuff, I can’t say enough good things about him and I highly recommend him to anyone needing his services.”
Ray Higdon (network marketing leader)
I first heard Ray on Entrepreneur on Fire’s podcast and he mentioned that he could be reached on Skype. I added him and asked him if he’d be interested in working with me. Not only was he responsive, but offered to pay me for an hour of my time. I have to say that I was extremely impressed that he was so responsive and so willing to engage. Ray and I are working together now and he is one of the people that inspires me to be responsive and kind whenever possible.
There Are SO Many
I could go on and on about the people that have changed my life, but those are just a few of the people who’ve made a difference. I wanted to share my stories so you could have an example of what I mean. I wish I could have included everyone, but this would be the world’s longest post. I am thankful for each and every one of you who’ve helped me get to where I am today!
Who’s changed your life? You should write about them!
9. Do a Screenshot Post
Just like an explainer video, screenshot how-to posts are really valuable. Remember that you need to create valuable tools for your audience if you want them to engage and buy from you. So why not just teach them something new?
Start by using Skitch. It is one of the best tools out there for screenshots!
10. Make a Resource Post
I like sharing posts where I am able to give my audience all the awesome tools that I use every day. This post 15 Awesome Marketing Resources to Put in Your Toolbox Today is an example of how you can list out all the tools that you use.
Saving time for your readers is one of the best gifts you can give, so consider what kind of resource post you can write and share.
11. Write a Review Post
When it comes to choosing the right service, software, or product, people are very afraid to waste money on something that could ultimately not work.
Not only are they wasting money, they’re losing a much more valuable asset - their time - which can never be recovered. One of our Copywriter Today customers was kind enough to write this review and it’s been very helpful. You could write a review just like that and add a ton of value to your network as well.
12. Share What You’ve Learned from an Interview
As I mentioned earlier, I listen to a ton of podcasts and watch a lot of interviews on Inc.com as well. Here’s an example of what I did after I watched Tim Ferris:
Here’s another example. This post is when I wrote about an interview I watched from Russell Simmons:
“A Powerful 7 Step Content Marketing Campaign Guide“ (Point #6 talks about Russell)
13. Write the Beginners Guide to [your favorite subject]
Sharing how-to guides and beginners guides is something that “experts” often forget and overlook. However, it’s a great way to introduce new members to your audience. This is one of the first posts where Pat Flynn really connected with me in regards to SEO:
Though the post is extremely outdated now, it did help me understand that Pat was an SEO authority. He has since connected me with another awesome resource that I connected with later. I’ll mention him next.
14. Write a Post for Your eBook Giveaway
Remember when you first fell in love with internet marketing and created your very first eBook? It’s probably out there on Tatooine or, if you’re lucky, it’s in your email in Dropbox somewhere.
Now, it’s time to rekindle your first love for your eBook and write a new post. Write it with a fresh set of eyes and you’ll get more engagement and value out of that old asset you spent so much time on.
Becker from Source Wave is someone who has created awesome guides and eBooks. I met Becker on Pat Flynn’s podcast and ever since then I’ve been following Becker as one of the premier SEO guides.
You can get the same guide I did from Becker right here by watching their YouTube interview:
15. Write as Your Alter Ego (It’s ok to wear panties)
I will never ever forget when I read James Chartrand’s article “Why James Chartrand Wears Women’s Underpants”. It’s been nearly five years now since that article hit the internet, but it taught me so much.
Sometimes you have to get outside yourself as a writer and be someone else. Just like an actor in a movie, you have to embody a different voice at times in order to really get your message across.
Sometimes you have to be someone else in order to be brave. Sometimes you must accept the world for what it is. James did that and maybe you should too.
Remember Chris Gaines? I remember that even after all these years.
16. Perform a Live Case Study
Glen Allsop was featured on Pat Flynn’s podcast early on, in episode three! As I write this, I cannot believe that I’ve been following Pat and Glen for that long. Wow!
Anyway, Glen is the ninja master of SEO and affiliate marketing. He is honest, clean and upfront, but he doesn’t listen to what the “experts” say. That’s what I love about Glen. He’s a nonconformist like me.
Glen regularly performs live case studies and blogs about them. He also holds a podcast called “Glen vs Google” where you will learn more about SEO than you ever imagined. In addition to that, he also runs an amazing blog called Viperchill.
If you want to get to know Glen like I do, start here and subscribe.
17. Ask Your Three-Year-Old Questions
My son is three years old as I write this post and he is a huge source of inspiration to me in every area of life. When it comes to being creative, children often have the keys to the castle. Their innocence and energy are two things that we can all learn from.
There are many times when my son takes my hand and says, “Let me show you something,” as he pulls me towards the game, toy or snack that has his attention.
There’s a lot to be learned from that simple interaction. If you need to get inspired and get started, ask the toddler in your life what they think. Any three year old will do! A niece, a nephew or just some random kid on the street with his mom will give you all the inspiration you need.
When my son is all out of answers (ok, that actually never happens), I do enjoy following “Humans of New York” since they interview three year olds and other little humans like this:
18. Read Quotes
I love reading quotes. Sometimes I sit and just read Brainyquote until I get inspired. Here are two of my favorite people in history with a funny quote and an amazing quote:
19. Do a YouTube Post
Taking a YouTube video and creating your own post from it is a great way to add value to your audience. Terry is one of my friends who regularly posts YouTube videos. He has over 2 million views and tons of subscribers - but guess what? If you wanted to create a repair blog, you could do so by embedding his videos and writing a video post. It would help Terry and it would help you.
That’s an idea that you probably haven’t used this month, so go ahead and do it now. You are leveraging other people’s content in a way that is a win for both of you when you make a YouTube post. They get more exposure and views and you get people onto your website.
20. Write a List Post
I know that these are popular posts. Instead of blowing this idea off, use it in a way that will help you drive more traffic and engagement. Make a list post out of your own posts. This will allow viewers to bookmark or share one article in order to get to all the great posts you’ve written. You can, of course, mention other people’s posts, but this is a simple way to reuse the content you’ve already created.
This local restaurant post I had written for my local news site has gone viral many times on the local network. This should give you some idea of how to get started. I had already covered the individual restaurants, so combining them into a single post was not only easy for me, but proved to be incredibly useful for my readers. That post has had over 500 readers a month. If you write a handful of those types of posts, your little blog can gather some huge traffic in a short time.
21. Do Some Newsjacking or Celebrity Jacking
One great way to pick up ideas and also gain traffic is through leveraging the reach and traffic that someone else already has. I used this approach for a few posts this year and last. Here they are:
With the post about Miles Davis, I used a big celebrity name that would get attention at any time. When I wrote about Jay-Z, I tried to coordinate the post around when he was mentioned in the news. You can do more direct newsjacking if you just pay attention to current events on CNN and other big news sites.
22. Write an Internal Team How-To Guide (and then publish it)
If you work with a small or a large team of people, there are internal communications that need to happen. Rather than just writing a memo and leaving it at that, take it and create a second public and instructional version.
I created this email marketing guide and used it to teach not only my audience, but also my internal staff as they are on-boarded and trained.
23. Survey Your Audience and Publish It
One great way to become more in-touch with your audience and create content is through surveys. I periodically complete surveys of my audience so that I can offer more value to them. It also creates great marketing material. Here’s an example of the last survey I did:
24. Use an Historical Figure as Your Inspiration
As I’ve mentioned before, Winston Churchill is one of my favorite heroes from the past. I like what InTouch did with this post about him:
It’s an expansion on what I talked about in idea #18 but it focuses on an historical figure.
25. Predict the Future
If you’re an expert in your field, you’re the one who researches and prepares for what’s coming. Getting on Quora will lead you to see questions like this one:
You can write a post answering this question and then share it with the community on Quora. Answering real questions from real people is always a great way to get the creative juices flowing.
26. Create an Audio Post
Jeremy and Jason are some of the original internet marketing gurus and they just recently started posting audio blog posts on their site. In response to what their audience said they wanted, they have created short, 15 minute or less, audio posts like this one:
The reason I am calling this an audio blog and not a podcast is, from a technical point of view, setting up a podcast is very involved. Before you go all the way down that rabbit hole, just create a simple audio post. It’s much simpler.
27. Write about Your Personal Routine
I’ve been waking up early for years - around 5:30am. However, recently, (and as I sit here writing this post) I’ve been waking up by 3:30am because it offers me a few extra hours of total peace and silence to write, meditate and practice the SAVERS routine that Hal Elrod taught me.
I was inspired by Hal Elrod after hearing his story on the Forever Jobless podcast with Billy Murphy. Hal Elrod created “The Miracle Morning” and it truly is revolutionary. Episode 186 and the surrounding episodes are what taught me to do what I’m doing today.
This is a good example of how you can share your productivity or creativity routine. While I connect with a guy like Hal who wants to get up at 3:30am, you may connect with others who like to put the kids to bed and work until 1am. Whatever your “secret” productivity hack is, it’s a great thing to write about.
28. Create a Post about Eminem
I have only written about Eminem a couple of times so far, but this approach can be a great way to gather traffic, ideas and engagement. Copyblogger wrote about him a couple of years back and it is another one of my favorite pieces of their content:
See what they did there? I’m a big Eminem fan (actually a fan of all music) and I’m also a fan of writing and marketing ideas. Copyblogger did some celebrity jacking and created a really useful guide.
If you look at your favorite singer or band I am certain that you can create a post about how they market, do business or inspire you in some other manner.
29. Create a “Test” and See Who Passes
About a year ago, my mother wrote the post “4 Successful Companies That Fail The Mission Statement Test.” It has been the #3 post on my blog for the past year now. Not only can you create the test, you get to decide who passes and who fails! How fun is that.
More than just acting as the “professor” who grades other companies or individuals, you can use the test to teach your audience about what to look for and what to do when it comes to a specific topic or area of expertise. Remember, your goal as a copywriter and entrepreneur should always be to find ways to add incredible value to your audience. When you lose focus on that, you will not be successful.
30. Use Google Trends
Going to Google Trends is something that I do on a regular basis. I love that I can quickly compare terms and how they are trending. In my post “How to Start a Blog and Improve Your Local SEO“, I talk about how I used Google Trends to decide which terms to write about.
You can search and embed these cool charts in your post with real-time data. The main Google Trends page will also give you tons of relevant ideas to write about:
31. Share a “My Story” Post
Jon Loomer wrote an amazing post about how he got started entitled, “My Story: How a Business Was Built in Three Years.” This is something that his audience can really connect with and he also created a video post about it at the same time:
Creating a truly authentic story about your journey for your audience is one of the best ways to connect with them.
32. Write about Common Misconceptions
In my post “5 Things I Wish Every Employee Knew about Being a Business Owner”, I shared all the misconceptions that I think employees may have about their bosses and also the things that bosses wish they could say to their employees.
When you have a unique perspective to share or some myths that can be busted, you can create a great piece of content that will educate and inform your audience.
33. Make a Post about Your Goals
There are many good reasons to write a goal post. While some people believe that sharing your goals makes you less likely to complete them, I personally don’t believe that is true for me. I know going against a TED talk is a pretty big step, but hey, I’ve done that before.
I shared two of my goals here and accomplished both of them. I didn’t accomplish them exactly the way that I expected I would, but I did accomplish them. Here were the goals I set out:
“1. I have decided to become a better manager.
It’s something that I don’t naturally excel at, so I have brought some amazing people onto my team that are good managers to compensate for my weakness. Even with them here, I still feel that it’s my responsibility to grow personally in this area.
While “soft” goals like this are definitely harder to clearly define, I have taken a personal inventory of where I am now, and I am constantly reviewing it. In order to reach this goal, I will be crawling forward by:
a. Hiring a personal coach to work with me on this.
b. Reading more management books that can give me tools to succeed.
c. Taking time daily to reflect on my performance, mindset, and progress.
d. Listening to podcasts about management.
2. I have decided to double my revenue in one of my companies.
It’s not that important which of my companies it is as I have a few. This company was started as a side project, and it has still grown steadily over the past two years. Now it needs my daily attention in order to double the revenue. That’s not something that you can just flip a switch and do in most businesses. It is definitely something that I will have to crawl forward on in a daily manner. In order to reach this goal, I will be crawling forward by:
a. Calling new prospects.
b. Reaching out through social media.
c. Cultivating the relationships with existing customers.
d. Improving the quality of the products and services that we offer.”
34. Share a Template that You’ve Created
I have a lot of templates that I’ve created over the years to help my team and I stay on track. I’ve also created little reminder sheets and inspirational pieces that I like to print off and use to re-align myself throughout the day.
When I wrote “How to Make Space for Success (my three best tips) on LinkedIn”, I included a link to my daily intention sheet to help others get focused, inspired and back on track. You should do this as well!
35. Talk about Your Favorite Web Software
I LOVE Wufoo, so I have written about it a few times already. In my post “7 Great Reasons To Love the Wufoo Form Maker”, I share some of their YouTube videos and I also share some screenshots about what parts that I love.
36. Create a List of Industry Expert Blogs or Resources
KISSmetrics always shares amazing resources and Zach Bulygo does a great job of sharing “58 SEO resources for beginners in his post here.” If you’re the guru in your industry, you probably have amassed a list of resources that you turn to on a daily or weekly basis for research and current industry happenings. Sharing something like this with your audience will create a lot of value for everyone that’s involved.
37. Draw Pictures about Your Topic
Even if your handwriting sucks as bad as mine does, people can still find value in your diagrams. When I wrote “How to Write a Killer Sales Pitch (Quick and Easy)”, I created a diagram that explained what a copy deck was and how to use it. Here’s one of my epic drawings:
I’m very proud of stick man and the home I drew for him and now I am #1 ahead of Forbes for the search phrase “how to write a killer sales pitch”. This makes me happy, even though I know it doesn’t get a lot of search volume.
38. Tell People What They Are Failing At (and how to fix it)
I received a call from the gym where my son attends swimming lessons. The “sales” call was so bad that I decided to write a post called “Why Your Sales Pitch Sucks And What To Do About It.” When you see something that is a grandiose failure, and you know how it can be fixed, you have the perfect opportunity to write a post on how exactly that can be fixed.
39. Write a Reply to a Famous Blogger or Follow Celebrity Beefs
Are you a little-known blogger just getting started? Write a response post to someone really well known in your niche. Don’t just kiss their ass and don’t disagree with them for the sake of arguing. Reply in such a way that you are adding value to them, their audience and your audience as well.
You can also watch how celebrities interact and write a piece about their responses to each other. Jess Denham covered the Eminem and Iggy “feud” here. Tactically, as a writer, you can use a really inflammatory and attention-grabbing topic this way without being the source of that inflammation. However you go about it, response posts from yourself or about the responses of others can draw a lot of great attention.
40. Write about the Book You Just Finished
There are a couple of important lessons around this idea. First, leaders are readers. If you want to lead in your blogosphere, you need to read all of the time. Secondly, your followers will most likely not read as much as you - or have the time to. Why not summarize the book and share the high level lessons that you learned? You can always recommend that they buy and read the book as well, but in case they don’t, you can share the knowledge while giving the other writer some free press.
My friend Lisa Mallis has had many people review her books and this is a great way of creating content and sharing the love.
41. Write about Time Management
While this can obviously be a niche topic, I also believe that all businesses and entrepreneurs need time management skills to be successful. I wrote about a time management technique and the magic of the number 168. If you take some time to think about the special time management techniques or tools that your industry needs, you can write a very industry-specific, niche post about time management.
42. Steal Your Ideas
One of my all-time favorite quotes is:
“Good artists copy, great artists steal.” - Pablo Picasso
When you’re jammed up and can’t get the creative juices flowing, take a look at what others are doing in your space or in similar industries. They are writing about those ideas for a reason. Get over thinking that everything you’re doing is so original and exciting. Sorry, it’s not. I stole this idea from Brian Dean, and Neil stole it from him (or maybe they shared it). Either way, those guys are brilliant so I’m going to learn from what they’re doing.
I actually believe that you should start by “stealing” the idea and then do an even better job of explaining it when you sit down to write. The point is that you have an internet full of ideas, all you have to do is listen to the teachers who want you to steal their ideas anyway. I’m writing you this post of 117 ideas so you can steal any or all of them. Does this make some sense now?
43. Ask Your Audience What They Want
I asked one of my lists what they wanted to learn more about in a recent email campaign. Not only does this engage your audience but it also allows you to set up a content map for the future. Here’s what I asked them:
44. Write a Content Plan
If you’re a planner, then writing out a content plan can be valuable on two fronts. First, it will give you a plan to follow. Secondly, it will give your audience something to expect and a reason to come back. I’m not the best planner in the world, but doing something like the “Niche Site Duel” is a good roadmap to follow. Pat outlined what he was working on, what he would do next and what to expect. If you share your content plan in that format, you’ll engage your readers and also have a more disciplined plan to follow.
45. Create an Updated Version or Expansion
I’ve realized that country singer and writer Jayce Hein gets a lot of traffic on my local news site. Once I realized this, I created a post all about his story on Extreme Weight Loss so my readers could watch it all in one place. This all came from realizing that old posts about Jayce were doing really well, so I created a more up-to-date version.
If you study your analytics carefully, you’ll see what your readers already love and you can expand upon that content even more. Using tools like Crazy Egg or KISSmetrics will also help you gain customer intelligence.
46. Get on Reddit
While I don’t personally read that much on Reddit these days, sites like Mashable and other tech-focused sites leverage a lot of Reddit’s user generated content. Max Knoblauch does a great job of creating this holiday post using Reddit content.
Any forum or community-driven site, like Reddit, can give you ideas and inspiration for new content. All you have to do is start curating the content and seeing what people are reacting to.
47. Write a Letter to the President
If there is a celebrity that is or can be made relevant to your niche, topic or audience, write an open letter to them - almost like writing a letter to the editor or a letter to the president. Robert Wood used this approach with an actual letter he received. His post is called “Dear Mr. President, Why I'm Leaving America” and it received a couple hundred comments.
Remember that some people will use this approach to cause a ruckus, and I don’t think you should use any technique just to make noise. Period. Use these techniques to create value, not create arguments for the sake of arguments.
48. Write a Post about What’s Trending on Twitter
Twitter is one of the best real-time social search engines available because it’s always changing and shifting with current events and topics. As I write this, these are the current trending topics on Twitter:
This list sparks ideas for me and also makes me sad that Sons of Anarchy is over! What fantastic writing that has been! You can also use Twitter to your advantage. Write about your reaction to what’s trending and use it as an idea generator by simply mentioning people and asking them for topic ideas!
Thinking about TV shows also leads me to my next idea for you.
49. Do a Series about a TV Show
Cliff Ravenscraft originally started his podcasting career covering the TV show “Lost”. I’ve listened to Cliff many times, and it’s always inspiring! Now, Cliff’s full time career is based around podcasting. He truly is the podcasting answer man and he is one of the most giving people you’ll ever connect with.
If you’re looking for ideas, find your favorite show and write about it. I wrote about The Profit and generated some good leads from it for my consulting business. Following that model can help you grow your audience as well.
50. Speak Out Against the Crowd
When you see an uproar about something online, this is your opportunity to create value and talk about the other side of the story. Sometimes I’ve kicked around the idea of writing against any trendy Facebook gripe that currently exists. I’m always amazed when people complain about all the changes to a FREE service that they use.
When Facebook’s new timeline design was rolled out there was an astonishing amount of bitching going on. Fortunately, people like Jon realized the value of speaking out about the complaining that people were doing. In his post “6 Reasons Why Facebook Timeline is Better for Brands”, you’ll get a good example of how you can productively speak out when the crowd rises.
51. Write about The Beatles
You can write about The Beatles and highlight so many different topics for so many different niches because of their incredible talent, hard work and reach. They are true superstars that have touched every corner of our globe.
52. Write about Your Passion
Writing a long post like this isn’t hard or discouraging for me. Why is that? Because I love to write. It has become one of my passions. When you write about something that you’re truly passionate about, you’ll find that the words flow out of your mind effortlessly.
53. Write about Diets, Food, Health and Exercise
The health and wellness niche is an ever-expanding area of interest. Just like we all need air to survive, (in reality) we all need exercise and healthy habits to survive any career that we choose. That means that your audience needs to be fit! Christina Liva’s article “5 High-Protein Breakfasts To Power You Through The Season” is an example of a great recipe article in this area.
Remember, people need their health to be happy, and people also love food! That’s why this article idea is such a good one!
54. Write about Writing
Yes, that’s what I am doing today, but it’s definitely something you should consider. Depending on who your target audience is, they may need all the help they can get in this area. Copyblogger and ProBlogger are famous sites that cover this, but you can find more in your niche as well.
55. Write about Something that Amazed You
Today I got up at 3am again. I’ve been trying out this new schedule as I mentioned in #27. About 15 minutes ago, Justin Pickering emailed me and did something that I have never ever seen in my career 15 year career as an entrepreneur so far. Here’s what the email said:
Justin did end up sending me the $200. It’s not really about the amount of money he gave, but it’s the fact that he understands how to value my time and make himself stand out in a crowd. I have given advice to hundreds of people who not only disregarded my input, but then argued with me. I hope Justin succeeds in the new project we are going to work on together, but I know that he will undoubtedly be a successful entrepreneur in a short few years. He totally amazed me and he is going to amaze everyone that he gets to partner with.
What kind of stories have amazed you? Those are the ones worth sharing and worth writing about!
56. Write about Your Successes
When you take time to share how you have succeeded, it gives others a roadmap for how they can succeed. While, at times, we may think that we’re being egotistical by sharing those stories, I really believe that it’s almost always the opposite.
Unless you’re setting out to write about how you are better than everyone else (which I’m sure you’d never do), writing about your success is actually a wonderful way to serve your audience. Russell Brunson always shares his success stories and it’s one of the things that I appreciate about him the most.
57. Share Your Greatest Failures
If you’re going to write about success, then you’ve got to share your failures too! Those are just as and even more valuable than sharing your successes! Tim O’Reilly shared the story of how he failed here and it has gathered incredible amounts of reach and interaction.
Why do these stories work? I believe stories of failure help our audience connect with us in an even greater manner. Showing your human side is important when it comes to building that virtual relationship through the words that you write. Don’t be afraid to share your failures. When you write about them you’ll get an entirely new level of value out of them both personally and professionally!
58. Write about a Startup in Your Industry
I have written some small pieces about young entrepreneurs and startups over the past few years. This is a great way to give back and it’s also a great way to build your influence over time.
Back in 2011, I wrote one of the very first testimonial blog posts for Cloudflare when I was consulting at another firm. Damon reached out to me and I was happy to help him. It’s really cool to know that while it may have been only a single granule in their sand-castle-building efforts, that my little grain of sand did make a difference. Look at them today!
Reach out and share some of your copywriting juice with a new startup that needs your help!
59. Write about Someone You Are Mentoring
I like seeing young entrepreneurs and young writers succeed. I wrote about “How to Be a Successful Entrepreneur” because I wanted to highlight two great individuals who I’d been mentoring over the past six months. Are you mentoring anyone you can write about?
60. Write a Detailed Business Review
I know I mentioned reviewing products, software and services in #11. That’s a good place to start. You can also do an in-depth review of a company, or you can just do what my team and I call a “meet your merchant” feature. These are, of course, writing projects that can be sold to your clients, or you can just write about a business in order to get their attention or give back.
61. Share a Seemingly Impossible Story that Really Did Happen
One of my favorite clients had something crazy happen at their business. They run a septic tank cleaning company and one of their customers lost a ring down the drain. In an amazing stroke of luck or destiny, Tim Frank Septic’s drive was able to recover the ring. This seems totally impossible, but you’ll never guess how many times their driver Don has done this! You can read the whole story here.
62. Write a Spiritual Perspective
One of the most energetic and healthy people I know, Pauline Burnett, wrote a unique perspective on body image and how she believes God sees us. Wherever your spiritual beliefs are, your audience probably does have a segment that enjoys this type of inspirational content. Maybe you should try that idea out next!
63. Write about Sex
Sex does sell. I’m sure that’s not a news flash to you, but maybe you haven’t been brave enough to talk about it to your audience yet. You can be tasteful like MindBodyGreen or raunchy like Salon, but I’d recommend that you stay authentic and add value. You know what that means for your audience and for you personally, so do what you know is right.
64. Share What Is on Your Mind
Seth Godin is one of the most prolific writers I have ever followed. He manages to produce an amazing amount of content and I feel like he is just speaking his mind to me. It feels like he’s sitting across from me at the local coffee shop and he’s just telling me what he’s been thinking about.
Developing that kind of voice takes time, but it also takes practice. Read his blog for a while and you’ll come up with many different ways to do this for yourself.
65. Write about Your Pain
All too often we think that we are the only ones out there with a specific problem. When you choose to be brave and share your pain with your audience, you’ll be surprised to find how much support you’ll get and how much you help them. Everyone has pain and it’s a good thing to be vulnerable and open up sometimes.
According to this article by Association for Psychological Science, sharing our pain does bring people together.
66. Talk about Your Dad
We all come from somewhere, don’t we? There have been times where I have been frustrated with my dad, and there are times where I am in total awe of what he has accomplished. The older I get and the older my son gets, the more I come to understand what fatherhood is all about.
I wrote this post to my dad on Fathers day and it really felt good! Whatever your current feelings are about your father, I am sure it will spark some creative thought. Now - write and create something valuable for the world.
67. Do a Number Post
Yes - I purposely waited until now to mention is commonly used technique. I can’t write a post about blog post ideas without mentioning it though. Do you know why these posts work? Let me tell you the 5 reasons why these number posts work (see what I did there?):
- Having a “5 Ways to Get [your subject] Done” headline lets people know that they’ll be able to skim the content and get value from the points they want to read more carefully.
- Number posts give the perception of ease of use. Imagine if I titled this post “11,332 words written that you have to read in order to learn about how to come up with blog post ideas”. Yes, that would be ridiculous because we would never tell a reader that it’s going to be hard to digest our content.
- Number posts can help you stay organized and on point.
- Number posts are trendy (it’s ok to be trendy, remember point #30?)
- Top lists give you something to promote. “Hey Johnny, I just nominated you to be on my ‘Top 10 List of Tattoo Artists’ blog post”.
Got it? Good! Now you can go write a number post and crush it for your audience.
68. Write about Your Business Partner
Getting a business partner is like getting married, but maybe even more serious! If you have a business partner that you love, write about them! That’s something to celebrate. Lisa Girard wrote a great article about it, but maybe you have a unique story to share.
69. Write a Post about Things You Love
Kaelah also created this awesome post about things she loves. What a fantastic way to share who you are and share quotes, writings and pictures like she did:
70. Write about the Environment
My friend Mark runs an awesome crowdfunding platform called Creeklife. They share posts about the environment all of the time. Sharing current updates or opinions about environmental changes that are happening or need to happen will be sure to set your audience on fire.
71. Write about Your Dog
Dogs are great listeners that can also get into trouble sometimes. However, they can truly be our best friends. I have bounced a lot of ideas off my buddy Toby, but more importantly than that, he always makes me smile. “I Love My Dog” has taken this concept about writing about your dog to a whole new level, but you can do the same thing and make your entire following smile and cheer!
72. Write about Your Cat
Just so the entire cat-loving world doesn’t ostracize me after reading this, I will also suggest that you write a post about your cat! According to Jack Shepard, the internet loves cats more than dogs. I am begrudgingly inclined to believe him too 😉
Even as someone who has never intentionally owned a cat, I can’t help but smile when I see a picture like this:
73. Write about Steve Jobs
Steve Jobs is one of those people who has left a profound and lasting impact on the world as we know it. He has touched every aspect of modern day life and left us wanting more of what he had.
I write about Steve periodically because he has inspired me to leave a dent in the universe. If you sit back and look at what he did for the world, you’ll find many different ways to apply his genius to your writing.
74. Share about the Secret Leaders
In my organization, there are some “secret” leaders who actually make the biggest difference of all. People know who I am because I have the privilege of standing at the forefront at times and speaking loudly.
Some of the “secret” leaders in my organization are Rachel, Tawnia, Alex and Liz. You may not hear their names very often at all, but in reality they are the ones who know how to get it done and make our clients happy. Do you have secret leaders in your organization who make it happen? Write about them. Write about the secret leaders behind the big names we see in lights. Those people are the ones who really matter!
75. Write about the People Who Piss You Off
Yes, you can do this in a productive, value-adding way. I DO NOT suggest that you name names. That’s a great way to hurt everyone involved. However, I do think that you can write the “poison letter” and serve your audience.
Other people face nightmare clients, terrible vendors and awful bosses just like you do. I like when people share their nightmare stories and then help me avoid them in the future. Writing about a monster can and will slay the monster when done properly! People can be unbelievably ridiculous. I worked retail for a short time and there are definitely some crazy people out there! This tumblr page is all about bad customers.
Even if you don’t publish the whole piece you write, it might be good therapy just to write it and get it out of your system.
76. Tell the Story of Your Hometown
A unique or personal view of your hometown can be a refreshing and valuable gift to your friends, family and audience (no matter where they live). I wrote about my motley crew of friends a while back and it really felt good to highlight some of the people that I care about and that have helped me grow forward in my life.
Writing about your hometown can be fun or even funny. Here is a funny parody video about a place near me:
77. Write about Your Joys
Sharing the things that truly give you joy and happiness can fuel a long list of ideas and posts for your blog, email newsletter and print magazines. Taking writing too seriously can be a problem. Scott Ginsberg writes about that here, and it’s a good idea to lighten up sometimes!
You can create pillars of amazing content when you write about your joys. I loved reading MindBodyGreen and MeiMei Fox great article about “40 Ways To Practice Joy Every Single Day” here. If you find ways to encourage and uplift your audience, you’ll find that they’ll stick around for more great content!
78. Write about Your Fears
We all have fears. How we handle them is what makes the difference.
If you’re like me (and normal!) you may be afraid to write about your fears. That’s ok! All of the success in the world can be found just on the other side of fear. I truly believe that what Jack Canfield said is true, so write about your fears.
79. Write about What’s Wrong with Your Industry
No industry is perfect. They all have warts, crooks and cultural mindsets that hold people back. If you can take time to identify what’s wrong it may lead you or someone important in your audience to find a way to solve the problems that do exist.
Robert Pagliarini wrote about the myths of the personal coaching world back in 2011 and identified some of the things that are wrong with the coaching industry. Bringing light to what’s wrong is something you can do that is of incredible value!
80. Share 10 Things You Have Learned
In Andrea’s post “10 Things I’ve Learned in My First 18 Months of SEO”, she shared some incredibly valuable lessons about the new 2014 world of SEO. Sharing what you’ve learned this year is a valuable contribution to your industry that will get noticed.
81. Write about LeBron
LeBron James is without a doubt one of the greatest and most controversial basketball players of our day. I’ll be the first to admit that I am not really a big sports fan. However, with the help of his business team, LeBron has become an outstanding marketer and businessman. He’s a business, man (like Jay-Z says) and it’s exciting to watch him play in both the basketball arena and the arena of life.
In the article “What LeBron James Can Teach Us about Personal Branding”, the authors Nick Nanton & JW Dicks share the lessons that they believe can be learned from his poor PR decisions. That article was written in 2011, and with the perspective of today now in hand, I’d have to say that I both agree and disagree with them. Yes, those were seemingly poor marketing decisions, but in light of the fact that everyone welcomed LeBron back with open arms to Cleveland, I’d have to say he made the right choice.
However you feel about the guy, he is definitely a great subject to write about. When you achieve that level of success in sports, it’s not by accident. He can teach you and your audience a lot about business and marketing. Find a good way to write about him today and you’ll have some interesting and helpful content to add to your world!
82. Write about Losing Money
By the time I unloaded my house on my first real estate flip, I lost about $7,800. It was an expensive lesson, but I’m thankful that I am partnered with an outstanding pair of investors that saw the potential in me and didn’t cut me off. I swallowed half the loss myself and they carried the other balance forward into our next deal. One of the investors, named Chuck, said to me, “That was just your expensive real estate flipping seminar, now you can start making money.”
He’s right about the seminar part. You’re going to have to invest in your education one way or another and I’ve always done it the fast and hard way. Bigger Pockets is a great place to get your education without losing so much money, but I realized that after the fact!
I’m sure you’ve lost money before and if you write about it you’ll be able to teach your audience while doing more self-assessment and learning yourself. I highly recommend that you write about your losses.
83. Write a Questions Post
In my post “5 Serious Questions to Ask When Starting Your New Business”, I listed out the questions that every aspiring entrepreneur needs to ask themselves before they take the dive:
- Who is your target market?
- What does success mean to you in this business?
- One year from today, what do you want your business to look like?
- Are you willing to sacrifice in order to make this business a success?
- Are you going to take action on the idea today?
Engaging your audience in a critical thought process is very important and it’s a way to make sure that you are staying relevant and on their radar all the time.
84. Write a Fictional Story Post
In my post “How Franky Failed”, I shared a story about how social media marketing and other forms of marketing businesses can totally miss the point. Rather than objectifying a specific business and pointing out their failures, I told a story that highlighted the big mistakes that Franky made in his advertising and marketing.
Sharing a fictional story allows you to control every factor, highlight it and correct it. Just like writing as an alter ego gives you freedom (like we discussed in #15), writing your fictional story gives you all the freedom you need.
85. Write like Brian
Brian Kurtz is one of the most humble, sincere and brilliant people that I have ever had the pleasure of corresponding with and listening to. He has one of the most authentic and sincere writing voices I have ever heard and adds incredible value every single time he shares.
Read his post “Rejecting people is a lot of work…” and you’ll get a full understanding of how he approaches his writing. Follow him, copy him and write like him. He is one of the giants in direct marketing and can teach you more than you could ever imagine.
86. Write about Writer’s Block
Are you completely stuck? Just talk about how stuck you are and all the things you’ve already written about. The discipline of writing is key when you are super stuck. The writing muscle in our brain needs exercise just like the rest of our mind and body does. Sometimes it makes sense to just write about how stuck you are. Give it a try!
87. Write a Top List Post
When you lack ideas and are short on time, one of the simplest and most valuable posts you can write for your audience is a top list post. Sharing the top performers in an industry or a list of resources that they may not know about is a great start. If that doesn’t sound like it will be effective, just share your own top five or ten resources that you use for your own daily work.
This post, “The 10 Greatest Books Ever, According to 125 Top Authors”, is a great example of a top list post that highlights some of the top performers or top resources in an industry.
88. Share Who You Follow on Social Media (and why)
We all have limited time, so when we spend some of it following certain influencers on social media it is most likely for a reason. In Adrienne Sheares post “Top 50 Social Media Influencers on Twitter” she shares who she thinks you should be following on Twitter right now.
In your industry niche there are most likely influencers who can add a lot of value to your audience. Who are you following and what do they give? When I’m able to pass along a list of experts to my audience, I know that I’m giving them a lifetime of valuable inspiration and resources.
89. Write about What You’re Giving Up
All of us are faced with things that we have to give up. Are you giving up smoking, drinking, caffeine or fast food? Are you giving up a relationship that you never imagined you’d have to say goodbye to? Those types of stories can inspire and encourage your audience and leave them wanting more of the honest and authentic you.
Maybe you’re sacrificing something now so you can achieve your dreams later. I love seeing posts like this because they really inspire me. When I read “Can’t Shop This Christmas Because I Quit My Job To Pursue The Startup Dream” and when I see someone like Ikechukwu Obi living his dream, it keeps me thankful and focused on mine.
90. Create a Post about Your Regrets (or others’)
Depending on the type of person you are, you may say you have big regrets, or you may say you’ve learned things that you don’t want to repeat again. However you frame those “regrets”, they can be a huge source of power and momentum for someone else. Imagine if even one person avoided the mistakes you made simply by listening to your story. It would be worth sharing it then, wouldn’t it?
Shelley Emling writes a great article here about the “15 Biggest Marriage Regrets From Middle-Aged Divorcees” and shares the regrets that readers have had about getting married. Since over 50% of us will get divorced, sharing something like this can not only help those who are considering marriage, but it will also help those who thought they were alone in their feelings of regret.
Sharing stories like this can bring a lot of wisdom and comfort to more people than you would think. While it’s not always easy to face feelings of regret in ourselves, or in others, it is something that can make a huge difference in the world around you when shared properly. Take this kind of post idea and make it something that you’re truly proud of!
91. Write an Interview Post
Even though it takes some work to set up and complete, sharing an interview can be a fresh new piece of content for some bloggers. If you’re focused on your own content you can easily get lost in it and not realize the great opportunity you have in interviewing others and learning from them.
Just like John Lee Dumas (who interviews people and provides a 7 day a week podcast called Entrepreneur on Fire) share inspiring content with your audience by formatting interview posts as he does. Interviewing someone is a multivalued approach because you get to:
- Network with another entrepreneur
- Share new insights and value with your audience
- Leverage your audience for the person you’re interviewing (they reach your fans)
- Leverage the audience of the person you’re interviewing (you reach their fans)
- Learn about new skills and ideas the other person has and grow personally from it
Go try this post format and see how it works for you!
92. Create an Award for Your Industry
Many people and businesses enjoy and understand the value of receiving an award. Darren Rowse, founder of ProBlogger, mentioned this idea in his LinkedIn post “56 Ideas for Blog Posts for Your Business Blog”, and I couldn’t agree more. When you can find ways to spotlight others and promote them, you’ll receive that gift back ten-fold.
If your industry doesn’t have an awards program in place, what better way to promote others and grow your own personal reach? I have often thought about creating something like this myself as well, but I haven’t completed it yet. Sites like the Stevie Awards will give ideas to ouy and also show you how you can submit yourself or your customers to have a chance to win an award!
93. Write about Your Travels
Did you recently travel somewhere new? A new city, a new country or a new destination that you’ve always wanted to visit? Travel blogs are a huge hit, but even if you’re not writing a regular travel blog, people will be interested to hear your stories about your occasional travels and what you have learned from them.
Who did you meet? What did you eat? What kind of odd experiences did you encounter? I know I could write a ton of stories about people I saw on the Chicago CTA “L”. I love that these guys have started a Facebook page and website dedicated to the weird things that have been seen on the CTA every day.
This post “Lord of the Rings CTA style” is just one example of the crazy and silly things you can see on their site:
Even if your travels didn’t include an epic character like this, you can share the interesting details and I’m sure your readers will enjoy it!
94. Build a To-Do List
Similar to a goal post, a to-do list post may be a shorter time frame and it can allow you to set some sort of near term actions for your business and personal life. Listing out your action items can give you the inspiration and publicity you need to pay attention to them.
You can also focus on how to accomplish your to-do list and share these tips and techniques with your audience. In her post “How to Make Your To-Do List Doable”, Gina Trapani broke down how to accomplish the to-do list in your life. Either way, you can share your own to do list, or share how folks can get theirs done. These are both valuable approaches!
95. Write a Comments Post
Have you received some inspiring or crazy comments on your blog posts recently? Often, the comments we get can add a lot of value to the topic we originally wrote about. Start by listing out the comments for yourself and then choose which ones you’d like to respond too.
Similar to a question and answer post, this approach can help you respond more publicly to comments and make a brand new piece of valuable content for your audience. Remember to look for ways to create something that will stand out and take your audience’s conversations to a whole new level.
Neil Patel wrote an answer to the question “Is It worth Responding to Blog Comments?” He shared that responding to comments is not only a good idea from a traffic standpoint, but that it also increases your brand loyalty. Try it out for yourself and see if it works for you.
96. Share a Post about Your Artwork
Many of us creative types have more than one artistic form. If you’re one of the folks who likes to create visual art on the side, as well as write for your blog, you may find that sharing your drawings connects you to your audience on an even more creative level.
This little guy named Eric frequented my apartment in Chicago for about a week until I caught and evicted him. I have a whole story made up in my head about his life. Someday I’ll write that out and share it with you, too! Yes, I did draw that little guy using one of my favorite iPad apps, Paper.
97. Publish a Post about Someone We’ve Just Lost
Whenever a great figure of our time, either a celebrity, a scientist or an influential entrepreneur passes away, you have the opportunity to share how they personally impacted you or what you learned from watching them.
“6 Things Joan Rivers Taught Me about Life (& Blogging)” is a great example of how you can share the lesson you’ve learned from someone famous. Jennine Jacob does a great way of engaging her readers and sharing the lessons she learned personally from Joan. Do you have someone who has influenced you greatly but recently passed? Write about them today!
98. Write a Hoax and Post It
Afraid of doing something like this? Maybe you shouldn’t be. For years now, Google has made a habit of posting their April Fools’ jokes. Here you can check out their 2014 roundup of jokes. I will warn you though, you are playing with your audiences’ trust - so be wise. Make sure that at the end of the day it provides some great and inspiring value, and that you’ll be comfortable going back to posting high quality, professional content as it relates to your niche.
Sometimes, the exercise of considering a joke is enough to get even better ideas flowing. Whichever path you choose, remember to carefully and faithfully serve your audience. They need you as much as you need them. Be respectful and kind and always remember to provide great value!
99. Share a Behind the Scenes Post
We all want to know what’s going on behind the curtain. Playing into this desire means that we can intrigue our readers by sharing the behind the scenes action that goes on to produce our blog, product or consulting service. Backstage passes, VIP tours and exclusive webinars are examples of the things that people are willing to spend time and money to receive.
How do you operate your business day to day? How do you hire new staff? What are your secrets, ideas and pro tips? Along this line of thinking, I published “The Entrepreneurs Ultimate Hiring Guide (How to Build a Great Team)” and I shared my own process of hiring new team members. What “secret” operations do you have that you can share with the world?
100. Share a 100 List
I had to do that here, sorry! But in all seriousness, writing a long list of ideas, resources or items that your audience can use is a fantastic way to engage them and share your writing abilities. I have spent about 8 hours writing this post so far and I am sure that there are other topics or writers who would have to spend many more hours to write a list of 100 things their audience needs.
The most important thing that you need to focus on when writing an extremely long post is quality. You don’t want your quality to drop in the middle or towards the end of the post simply because you are tired out. Take breaks, as needed, and keep looking for new sources of inspiration. Personally, I have worked very hard to make sure that every single point in this list has something of value for each of you. This way, if you only read one or two or five of the random points that interest you in the list you’ll still have something really valuable to take away from it. You’ll have ideas that will help you fuel your next blog post.
This entire post is an example of the 100 list approach, so review its overall layout and approach to give you the ideas for list posts of any size. Do you like what you see here? I’d love to hear your feedback both, good and bad, in the comments below!
101. Write a Crowdsourced Post
Rather than doing all the work yourself, ask your biggest fans or those on your team to write a paragraph or two on the topic you’re focusing on. It would definitely be a good idea to take some time to tie them all together in a seamless manner. Hiring an editor for that, or taking the time to do edit it yourself is important. There’s another approach to this concept as well that you can try.
Heather Turner created a post similar to this format entitled, “CPHHS experts weigh in on childhood obesity awareness month.” In this post, she asked experts to weigh in. You do the same thing when you ask your audience or other industry experts to “crowdsource” your content.
If you find good answers to relevant questions, leveraging experts like this can add value on all sides. Similar to what we discussed in #91, this post format leverages the influence of everyone involved and also builds your network personally.
102. Share Your Income Report
Brave leaders like Pat Flynn and John Lee Dumas do this all the time. For someone just starting out, it’s a little bit tougher to do. The reason why these posts are so effective is because they serve two very powerful purposes:
First: They makes you carefully examine where and how you are making your money. This level of honesty will help you identify weaknesses and make changes.
Second: They share with your readers how open you are and gives them the tools and inspiration needed to pursue success themselves.
I can remember the very first time that I read Pat’s income report and it was a four-figure report that helped me understand how he makes his money. Today, Pat consistently makes a high five-figure revenue every month. In July 2013, he crossed the six figure mark! If you’re looking to write an income report, you won’t find a better example than Pat’s. He is someone that every online marketer should look up to. He is truly a man of value that we are lucky to have with us in the online and offline world.
103. Create a Slideshare Post
Slideshare is a great place to share your content and you can even take the content and embed it back into your own blog. Creating a visual slideshow is a fantastic way to teach your audience. Whenever I teach a class or webinar, I like to take the content and make a slideshare presentation out of it.
If you’d like to see some examples of what I’ve done, you can view a couple of mine here:
Slideshare and other presentation software allows you to share your knowledge in a more visual format. I do believe that a picture is worth a thousand words. Don’t you?
104. Create a Product Update Post
If you’ve created your own product or course then you’ll need to update it as things change and your organization and resources grow. Once you update the product, don’t forget to create an update post for it. Often, we remember to email our current user base but it’s even better to create a post where we showcase the new features.
My all-time favorite form software, Wufoo, is great about releasing product updates on their blog. They recently updated their sharing functions and they created a post about the update’s changes here. Make sure you do the same thing when you release new features!
105. Create a Challenge Post
The Niche Site Duel was first created because Tyrone challenged Pat. You can challenge another blogger or another competitor in your industry as well. This brings some friendly competition and energy to the project you’re working on.
I have not done this yet myself, but it’s been on my list for a while and I’m going to give it a try here soon. If you try a challenge post and send me the link, I’ll be sure to mention it here as well!
106. Create a Free Giveaway Post
When all else fails, you can turn to a free giveaway! Giving away something of value for free gets people’s attention and helps you stand out. You can create rules for apply, or you can just randomly choose recipients.
Russell Brunson has a variation of this that he teaches and is very effective. It’s called the black box funnel. You can watch him explain it right here:
107. Give Your Favorite Customers Exposure
When I first heard about the Pareto principle (the 80/20 rule) I was very intrigued. This principle does exist and if you step back and look at your current customer base I would be surprised if you didn’t find it to be true. I would bet that 20% of your customers provide you your best income.
Since those customers truly provide for you in a positive way, why not highlight them and give them the exposure that they deserve? Sharing what they do can create new business and even more good will. Depositing in the good will or karma account in life will never hurt, it will only help!
If you haven’t taken the time yet to identify your best customers, take a moment to read Perry Marshall’s post “The 80/20 Rule of Sales: How to Find Your Best Customers”. He shares some great insights about what you should be focusing on.
108. Create a Swipe File Post
If you haven’t heard of the term “swipe file” before, I’ll tell you what it is now. According to Wikipedia:
“A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects.”
You probably have a list of notes and things that always work for you when you’re writing, creating or selling. Sharing those resources with your readers is a wonderful gift to share! Bundle it up and share it with Evernote or Dropbox and then write a post about what you’re giving away and how it has worked for you.
109. Create New Posts around Your Own Trending Content
Another great source of ideas and content is Webmaster Tools. If you login to your Webmaster Tools accounts and look at how people are finding your site, you’ll be able to generate more ideas around the topics that are already driving traffic for you.
Once you see what people are searching for, you can use the Copywriter Today headline creation tool to generate 250 title ideas. This will get your creative juices flowing and help you get started with your writing.
110. Create a Research Report Post
When you need to attract a highly intellectual audience, you’ll want to use data to drive your content. Jim Collins wrote Good to Great: Why Some Companies Make the Leap...And Others Don't and his entire book is driven by research and data reports. For someone like me who tends to trust the numbers first, this type of content can be a huge authenticity factor.
Once you sift through all the data and distill it down to something truly valuable you, as Jim does, say things like this with authority:
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.”
111. Create a Timeline Post
If you’re doing your job as a copywriter, you’re connecting to your audience on a spiritual and intellectual level every day. You’re sharing pieces of who you are, how you got started and how you started all this just to make a difference in the world around. The journey towards success is one filled with ups and downs, joys and pains and experiences that you will always remember.
Create a visual timeline post and connect to your audience in a new and special way. They’ll get to see your journey as you progress through all the growth you’ve seen over the past few years.
If you’re not prepared to do this now, but you know you’ll want to do so in the future, you can use your Facebook business page to note important events and successes as you go forward. This way, when you look back, you’ll have a guide from which you can write from.
112. Create a Cheat Sheet Post
We all need shortcuts and quick tip guides. As much as I would like to think that I can learn everything about everything, it’s just not possible. Your audience needs a quick tips guide or cheat sheet to print off and hang up in front of them. Even if you’ve written a full post about how and why something works, a cheat sheet can offer a lot of value.
Jon Loomer drives a ton of traffic to his site every day by simply offering a Facebook image dimensions PDF. This cheat sheet is one of the first places that his audience engages with him and from there he is able to share his incredible expertise on Facebook marketing.
Your audience will benefit from a cheat sheet if you write about a highly complex nice that has constantly changing requirements. If you establish yourself as the authority in your niche, you can create tools that help your audience move more effectively through their work.
113. Ask Your Readers for the Answer
Yes, you are going to need to become the expert in your field if you want to stand out, but there’s another engagement technique you should try. Instead of just serving up the answers all the time, learn to ask compelling questions that get audience engagement.
Once your readers answer, you can reference #95 and write a response post to all the comments and feedback. Your readers do have the answer to your success, so why not ask them and find out what they think?
Fast Company used this kind of approach in their post “Ask The Experts, The Crowdsourced Edition: Your Answers To Popular Reader Questions”, and it really highlighted the knowledge that their audience has. How are you going to use this kind of post?
114. Write about Breaking News
For a solopreneur or blogger starting out, writing about breaking events may be difficult. If you do find yourself in the position where you can cover some breaking news or a hot new trend, definitely do it! Many a start has been made from the internet. Just being in the right place at the right time can lead to huge opportunities.
Twitter has become one of the most real-time news sources that we have available today. If you’re looking to stay current on what’s going on and also leverage current events as a traffic source, you should consider starting here. CNN is probably my favorite account to follow across the web, and their breaking news Twitter account may be the place you need to start. Get a unique angle, pictures and video, and start posting! Maybe you’ll be the next Diane Sawyer or Peter Jennings!
115. Write about What You’d Do with $5,000
Your audience follows you, they trust you and they’re waiting to see what you say next. Breaking down what you’d do with $5,000 or some meaningfully small or large amount of money is an interesting angle to take. Would you start a business or invest in research? Would you go on vacation or do something else with the money?
Huffington Post shared an article, “What Would You Do If Someone Gave You $5,000?”, and gave some great advice about how to invest for the future. Depending on what niche you service, you should focus on ways that your audience should be investing their money and their time.
116. Write a Templates Post
If you’re like me, you have a lot of templates that you use. In #34, we talked about sharing a single template. However, you may do even better by sharing all your templates in a list in this post. If you’re not already using Google Drive, now is a good time to get started!
I use Google Drive, whenever I give away my templates. It doesn’t matter if it’s a content marketing template, or a daily intentions sheet, the easiest way to distribute your templates is through Google Drive.
Write a list of all the resource documents that use every day and then share instructions about each one. You can see my two templates here:
Those are just two examples. Make up your own list and add some really useful forms that your user audience will appreciate. I definitely recommend that you ask readers for their email addresses and send it that way.
If your templates are time savers and can add value to your reader’s business, it’s fair to ask for something in exchange! This way, you can market to them in the future.
117. Write about the Skills You Must Have to Make It in Your Niche
In order to be a good SEO, you have to be a good keyword researcher. In order to be a good copywriter, you have to have the discipline to write, the creativity to see things in a new way and the bravery to try new things. To be a great teacher, you have to be patient.
Those are just a few of the things that come to mind as I think about the skills required to be successful in different niches. What does your niche require? Your audience will benefit from seeing these skills highlighted. Newcomers to your niche will learn a lot and experienced practitioners can always stand to be reminded of what it takes to make it.
Writing this kind of post can also help you refocus on developing your own skills. Success comes from perpetual development, discipline and the passion to try just one more time. Are there things that you’ve learned about your niche that no one else talks about? Start there and see what you discover.
I can’t believe that I made it all the way to this point! I’ve been writing for about 10 hours now, and there is probably another 3-4 hours of work to get it edited and published. After that, I’ll be sharing it with all of the awesome people that I’ve had the privilege of mentioning here.
What can you learn?
First of all, creating new ideas takes discipline. You don’t have to have an epic idea every single time, you just have to get good at creating and writing about new ideas.
Second, whatever you create, you need to make sure that it really stands out. Writing average content doesn’t even lead to an average performance. It will land you nowhere. Whenever you sit down to create content, put your heart and soul into it. Make sure you are giving the absolute best that you can give. If you consistently create outstanding content, you’ll have an opportunity to blow up - when the time is right.
What is your opinion? Did I miss any important blog post ideas? I’d love to see what you think. Share your ideas and feedback in the comments below.