Content marketing is the process of creating and sharing online content targeted to reach a specific audience. Quality content will reach your audience and explain the value your brand provides which will ultimately help to close sales. Blogging for beginners can be a great way to build your brand and increase awareness of your business. This sounds easy enough but coming up with relevant topics to write about day in and day out can be tough.
If you are searching for resources to help inspire blog ideas, there is some information out there, but there is no definitive source to keep you busy with topics to write about. I set out to create that idea generation resource, so I created this post featuring 117 blog ideas to help you create awesome content.
Up Your Content Marketing Game
A list of blog post ideas is useful, but I decided to take things to the next level by also including my own stories and examples. Seeing the blog ideas in action helps illustrate the topics to write about and brings the concepts to life.
I have learned a lot during my time working in the content marketing industry. However, I’ve also met a lot of great influencers along the way who have shared helpful and insightful tips and information. This list of blog ideas is a bit like a hall of fame of top-notch content creators who have influenced me and my career.
Ease of Use
This list is full of great blog ideas, but it’s a lot to get through in one sitting. I added links to make it easy to jump around and focus on specific blog ideas. I also suggest bookmarking this page, so you can come back to it again when you’re in need of some blog ideas.
Learn more and find inspiration with these topics to write about:
1. Make an Infographic
Infographics are graphics that utilize charts, tables, stats and other information to relay
information. These tools are great in terms of SEO because they catch your reader’s attention and provide value. Create infographics to promote new posts. You can also go back and create a new infographic to promote an old post and make good use of existing content.
Piktochart is an easy-to-use and cost-effective solution that enables you to create professional-looking infographics in no time. You can set up an account of Piktochart for $29 a month or $290 for an annual subscription.
2. Create a Video Post
Video can be captivating and pull people in, making it easy to spread your message, share a behind the scenes glimpse, explain how your products are made or how to use certain features, and more.
Many consumers expect to see video, so give your audience what they want. With smartphones, tablets, webcams and more, recording content has never been easier. Software like Camtasia, makes it easy to create short video posts.
3. Create a Pinterest-Style Picture Post
Create your own “board” showcasing pictures based on a theme, similar to Pinterest. This is a great piece of visual content that your readers will engage with and enjoy.
4. Pull a Trending Topic from Instagram
Check popular and trending hashtags on Instagram for blog ideas to write about. If a hashtag exists, that’s an indication there is interest in the topic. Creating a blog post around that hashtag ensures you have a built-in audience. Just remember to include the inspiration hashtag when you share your blog post to social media.
5. Answer FAQs
Your collection of frequently asked questions is a treasure trove of blog ideas. It’s likely that for every person who asked a question, there are probably more who have the same question but didn’t ask.
Your readers may simply not have the time to check out your FAQ page, so get them the answers by writing about it as a blog post. You can create a new post when you add new questions to your FAQ page. End your post by encouraging readers to check out your FAQ page to find answers to other questions or to supply new questions.
6. Share a Rant
Complaining or going off on a rant can be controversial and edgy. Showing that you are real and authentic and not afraid to speak your mind is a great way to engage your audience. It may also be a horrible idea, but if done right, which basically means you don’t get out of hand or offend anyone, this method can drive traffic to your site.
I’ve used this idea and written things like, “Social Media Marketing is Bullshit (a personal rant).”
7. Write About a Turning Point
If there is a significant moment from your life that defined who you are today and set you on the path you are on now, go ahead and share that experience. Your story can be funny, sad, difficult or anything else that illustrates a point and helps show your readers the person behind your brand.
I learned so many valuable lessons from my grandfather and I think it’s important to share this wisdom with my readers and my son. Here’s a picture of myself with my son Amos and my Grandpa Ray Arnold. He taught me all about taking action.
8. Write About Significant People in Your Life
You likely have people in your life who have changed your life for the better through shared experiences and lessons. This has certainly been the case for me, so write about these people to help tell your story and show your appreciation and gratitude.
9. Capture a Screenshot
Whenever you are explaining how to do something, images provide a ton of value. Capture a screenshot to include in an explainer post and teach your audience something new. If you’re looking for a handy tool when creating screenshots, consider using Skitch.
10. Share Resources
I use so many different tools that save time and more effectively tackle a variety of tasks. From time to time, I like to share these tools with my audience, so all of you can put these awesome apps and programs to work for yourselves. A great example of this is my post, “15 Awesome Marketing Resources to Put in Your Toolbox Today.”
11. Write a Review
Deciding which products and services to add to your arsenal of tools can make the best use of your time and end up saving money. Knowing which products, services or software to add can be hard. If you have found success with specific tools, write a review to help your readers and network learn from your experience.
12. Write About an Interview
Sharing wisdom and insight from others provides lots of value for your readers. If you have watched or listened to a great interview, write about it!
That’s what I did after I listened to an interview with Tim Ferris on Inc.com and after I watched an interview with Russell Simmons.
13. Write a Guide
If you are an expert on a given topic, you may take everything you know for granted. Share this knowledge by creating a beginner’s guide or a how-to post, so your readers can figure out how to get started.
14. Update and Promote Your eBook
Did you write an eBook years ago? If you did, it’s probably very out of date now, but give it another go and update your eBook based on everything you now know. Once your eBook is ready to go, write about it on your blog.
15. Write as Your Alter Ego
All these years later, it’s hard to forget James Chartrand’s article “Why James Chartrand Wears Women’s Underpants.” By thinking outside of yourself, almost like how an actor plays a role, you can be accepting and brave and make your message heard.
16. Perform a Live Case Study
Glen Allsop is an upfront and honest SEO and affiliate marketing master. As a nonconformist, Glen does his own thing and doesn’t listen to the experts. If you check out Glen’s blog, you’ll know that he routinely conducts live case studies, creating an endless source of topics to write about.
17. Ask Your Kids Questions
Children have really corned the market when it comes to creativity, particularly young children, like toddlers. If you are looking for inspiration and a topic to write about, ask the young children in your life what they think and be prepared to start blogging.
18. Find Inspirational Quotes
Learning from others is a major theme for me, and Brainyquote is a source full of great quotes. Create a post that is a collection of inspiring messages or select one that really speaks to you and build a blog post around it.
19. Create a YouTube Post
You can also write a post around your own YouTube content, but if you come across a helpful video from someone else, feel free to use it. Write a post and embed the video to share the value with your audience and give the owner of the content a boost.
20. Make a List of Your Posts
List blog posts are popular. Put your own spin on this common theme by creating a list out of your existing blog posts. I created a post listing local restaurants. I had written posts about each restaurant individually, so merging them into one list post was a quick way to repurpose content I already had. Better yet, this list post generated a lot of traffic.
21. Try Your Hand at Newsjacking
Newsjacking is the practice of writing about breaking news but including your thoughts and opinions along with the news coverage. This is a great way to ride the wave of a hot story and increase traffic to your site. This concept can work whether you are writing about serious news stories or the latest celebrity drama.
22. Go Public with Internal Communication
After writing a memo or other form of internal communication to share with your team, write a blog post around it. Depending on the nature of the topic, you can train your audience along with your staff, or show your audience how to grow their businesses by following your example.
23. Find Inspiration from Historical Figures
If there is a historical figure that you find inspiring, it’s likely members of your audience may find this person inspiring, too. Share biographical information and quotes to inspire your audience.
24. Make Predictions
People are always looking for the next big thing and are interested in where the industry is heading. If you’re an industry expert, you likely have a good idea about such things, so these are great topics to write about.
25. Create Audio Content
Instead of writing your blog post out, talk it out in a quick 15 minute or less audio post. This is sort of like a podcast episode, but easier to pull together and not as long.
26. Write About Your Routine
There are things you likely do to set yourself up for success. For me, that’s getting up super early so I can meditate and enjoy peace and quiet while I work. Share these tips for success, and other productivity hacks to inspire your audience.
27. Create a Post about [Insert Your Favorite Celebrity, Musician or Public Figure]
Copyblogger wrote about Eminem a while back in a post titled, “The Eminem Guide to Becoming a Writing and Marketing Machine.” As a fan of Eminem, writing, and marketing, I was immediately drawn to this post.
You can do the same and find ways to write about your favorite celebrity, musician or public figure. This is also a form of celebrity jacking, by interjecting your thoughts into a post about a well-known person.
28. Judge Others
Create a test, decide who passes and fails and write about it. A post on the BME blog, “4 Successful Companies That Fail the Mission Statement Test,” reviews the mission statements of four businesses. In this instance, all of the businesses reviewed in the test are successful despite their lack of a quality mission statement.
Just remember that this isn’t an opportunity to complain. You need to have a goal and find a way to provide value, so keep that in mind before getting too judgmental.
29. Check Out Google Trends
Find out what search terms are popular by using Google Trends. Then write about these trends to put the power of the trend to work for your content marketing.
30. Share Your Origin Story
You likely don’t want to share your full autobiography, but you probably have some good stories and experiences that are worth sharing. Members of your audience likely have similar experiences, so they’ll connect with your words and form a connection with you and your brand.
31. Set the Record Straight
Share your unique perspective to explain away common misconceptions. That’s what I did in my post, “5 Things I Wish Every Employee Knew about Being a Business Owner.”
32. Share Your Goals
Writing about your goals is a great way to share your story, inspire others and help keep you accountable since you went and told everyone your goals, so now they’ll know if you don’t follow through.
33. Share a Template
Templates are a great way to save time and ensure consistency when it comes to completing routine tasks. I have created tons of templates over the years to help both myself and my team. Your audience will love to learn about tips and tricks that may help them. This can also inspire them to follow your lead and create their own templates.
34. Let People Know About Your Favorite Software
This is in the same vein as sharing templates, but you can do the same when it comes to your favorite software. I happen to really love Wufoo. I wrote about it my post, “7 Great Reasons to Love the Wufoo Form Maker.”
35. Share Your Expertise
As an expert in your industry, you probably know where to turn if you need specific information or guidance on a particular issue. Share these resources to help reinforce your guru status, give the folks behind these resources a plug and make life easier for your audience.
36. Put Pen to Paper (or Marker to Whiteboard)
Draw a diagram to literally illustrate your topic and snap photos to accompany your post. That’s what I did when I wrote, “How to Write a Killer Sales Pitch (Quick and Easy).” I’m not an artist. This is apparent just by looking at my diagrams, but this post is also killing it on Google.
37. Tell People What They are Doing Wrong
After being on the receiving end of a really bad sales pitch, I found inspiration and wrote a post called, “Why Your Sales Pitch Sucks And What To Do About It.” Make sure the post is constructive and explains how to solve the problem.
38. Throw in Your 2-Cents
Write a follow-up or reply to a celebrity beef or a post by a well-known public figure or industry expert. This is a great way to get some recognition if you’re just getting started. As is always the case, make sure to add value. Re-hashing a disagreement or drama without also providing substance will not provide value.
39. Share Your Reading List
Did you just finish reading a great book? Write about it! A lot of great leaders are also readers. Reading expands your mind and introduces you to new concepts. Your audience may not have the time to read, so fill them in on some of the good reads you find and help them make the most of the time they do have to read.
40. Explain Your Time Management Hacks
Time management is an acquired skill that is vital in order to build and run a successful business. I like to share pointers and tips, including the magic of 168 because these hacks help me make the most of my time and I want to help my audience do the same.
41. Steal Ideas
There is a quote from Pablo Picasso that goes, “Good artists copy, great artists steal.”
If you just cannot come up with any new, exciting and creative ideas to write about, steal someone else’s idea. See what others in your industry are doing and repurpose their ideas for your site. There’s a reason why your competitors are writing about these topics and borrowing topics you may not have thought of otherwise. This ensures you are providing a full range of useful content to your audience. Just make sure to create original content when borrowing blog topic ideas.
42. Poll Your Audience
Ask your audience what they want to learn more about. I tried this and ended up with some great new topics. What’s even better, is that these topics are likely to perform well because you know there is already interest.
43. Share Your Content Plan
The benefits of sharing your content plan are two-fold. You’re doubling down by creating a plan and getting a post out of it. It’s also helpful to show your audience the kind of planning that goes into creating content.
44. Update Popular Posts
I noticed posts I wrote for a local news site were doing well, so I created a follow-up post on the same topic. In this instance, the posts were about Jayce Hein, a country singer. Once I realized there was a demand for info about Jayce, I created a follow-up post about him to give my readers more of what they want.
45. Search Forums for Topics to Write About
Reddit provides an almost endless source of ideas. Sites like Mashable and Buzzfeed routinely pull topic ideas from Reddit threads. All you need to do is check it out, see what people are posting and reacting to, and write your post.
46. Write an Open Letter
Write a letter to a celebrity, member of your industry or even the president. That’s what Robert Wood did in his post, “Dear Mr. President, Why I’m Leaving America.” This intriguing title pulls readers in and earned this post hundreds of comments. Once again, stay focused on providing value. Being confrontational and stirring up trouble for the sake of making noise does not serve any useful purpose.
47. Check Out What’s Trending on Twitter
Look to see what’s trending on Twitter, and if you can somehow tie it into your industry, then write a blog post about it.
48. Write About a TV Show
Focus on a single episode or cover the entire series. I’ve written about “The Profit,” and landed some great leads from these posts.
Podcast guru, Cliff Ravenscraft, got his start in podcasting by covering the TV series, “Lost.” That show is long gone, but Cliff is now a leading podcast expert.
49. Play Devil’s Advocate
If there is some kind of breaking news or uproar that has captured people’s attention, write about the other side of the story. It may not be a popular opinion, or a relatable vantage point but explain the position. This may help people to see the other perspective and help your post stand out.
50. All You Need is Love
The Beatles are perhaps one of the most widely known bands ever with an extensive catalog of music that covers a wide range of topics. In Malcolm Gladwell’s book about the Beatles, The Outliers, he explains what made them so amazing and breaks down their genius.
Write about their music or the innovative approach they brought to recording music or any of the other countless aspects of these music superstars.
51. Share Your Passion
Writing about your passion simplifies writing. It’s easy to go on about a topic when you are interested and engaged with that topic.
52. Share Health and Fitness Tips
People need to be in good health to run their business. Share your tips for sticking to a healthy diet or suggest a helpful exercise routine to inspire and educate your audience.
53. Put Your Writing Under a Microscope
Writing can be a challenge, and some members of your audience may need all the help they can get. Write about writing to help your audience pull together content for their own site. That’s what I’m doing right now.
54. Share Something Amazing
This can be a lot of things, but for me, it was an email I received from Justin Pickering. Realizing the value Justin places on my time made him stand out, makes me excited to continue to work with him and amazed me.
55. Share Your Successes
If you reached a milestone or crossed something major off your to-do list, then go ahead and write about it. Sharing your success stories can inspire your readers and help lay out a plan they can follow to reach their goals.
56. Share Your Failures
Revisiting that time everything went spectacularly wrong may not be something you want to do, but it can provide value. Much how you learn from your mistakes, your readers can learn, too. Sharing your failures can help others avoid the same fate while also presenting you and your brand as real and authentic. This sort of post just may end up getting a lot of attention, the way Tim O’Reilly’s post about his failure did.
57. Write About Other Businesses
Write about other businesses in your industry, like that hot new startup. This is a way to give back, but it also helps to establish your influence within the industry. I did this for Cloudflare while they were starting out. My contribution was minor, but I was happy to help!
58. Promote Your Mentoring Relationships
I like seeing people just starting out succeed, and I love to help others through mentoring. Do you mentor anyone? Writing about your mentoring relationships can inspire your audience to help others while also boosting the profile of your mentees. When I wrote, “How to Be a Successful Entrepreneur,” I helped promote two amazing people I have supported through mentoring.
59. Review a Business
I’ve written lots of reviews, but there’s no reason to stop at products and software. Write a review of a business to either start a conversation or to give back.
60. Write About That Time Something Impossible Was Actually Possible
Did you experience something that seemed like it could never happen, but then it did? Crazy stories about the seemingly impossible will pull readers in. A great example of this is the time one of my clients who runs a septic tank cleaning business actually found a ring their customer lost down a drain.
61. Share Your Spiritual Perspective
A friend of mine, Pauline Burnett, wrote a blog post about body image and surmised how she thinks God sees everyone. This was a very interesting and unique read. Your audience may not share your beliefs, but many people will still be interested in what you have to say.
62. Sex Sells
Sex can be a controversial topic, but more often than not, if you write about it, people will tune in. If you decide to write about sex, make sure it fits your brand and adds value. You know your audience, so use them to decide the right approach.
63. Give Your Readers a Piece of Your Mind
Speaking your mind may seem like an easier approach to writing because you just have to write what you are thinking. This approach requires practice to find and hone your voice, but your readers will feel like you are speaking directly to them. Seth Godin is a master of sharing what is on his mind in his posts.
64. Share Your Pain
A lot of people think sharing your pain also shows weakness, but it’s actually incredibly brave. You’re likely not the only person going through whatever is causing this pain, so talking about your experiences can help others in similar situations cope. You may also find a lot of support that you didn’t know was there.
According to the Association for Psychological Science, sharing your pain can even help bring people together.
65. Write About Your Family
Everyone has a family, and they shaped the person you are today. You may not have appreciated how they helped you, or you may still be trying to figure out if they really did help you. Either way, it makes for an interesting read, so write about your family. I have written about my father and the influence he had on my life.
66. Create a Number Post
You may have expected to see this earlier in this list since I am in fact writing a number post, but that’s not how these things work. People like number posts for a variety of reasons. Here are five of those reasons:
- Stating a number at the start gets people interested. Readers will want to know what made the list or wonder how you could possibly come up with that many items for a list.
- Numbered lists create the illusion of easy to manage steps. Readers may be more inclined to check it out because they know it will be an easy read and they can always skim the content to get through it.
- A numbered list is broken into small sections that a reader can work through at their own pace. If the reader needs to take a break, it’s easy to pick up exactly where they left off.
- Everyone else is writing number posts, so you might as well, too.
- Number posts are easy to promote. For instance, if you list local businesses and you let each business on your list know, those businesses will help promote the post.
67. Do a Feature on Your Business Partner
You likely spend most of your time with your business partner, and if you are you married to one another, that makes the relationship all the more complex. Relationships of all kinds are hard but working with your spouse or significant other is a challenge that is to be celebrated and written about.
68. Post About all of the Loves of Your Life
Are there quotes, pictures, and more that you absolutely love? Write about them!
69. Go Green with Your Posts
I have a friend, Mark, who runs Creeklife, a crowdfunding platform focused on the environment. Mark is always posting updates and opinions about environmental changes. Sharing these kinds of updates will likely lead to some spirited engagement with your audience.
70. Write About Your Best Friend
Your dog is always there for you to listen to your problems and make you smile. Your fellow dog lovers will enjoy meeting your pooch and finding out what makes him or her so great.
71. Write about Your Feline Friend, Too
Cats dominate the internet, so write about your favorite feline and make sure to include pictures.
72. Name Drop Steve Jobs
Steve Jobs innovated, drastically changed the world and did things on his own terms. His legacy will live on forever. Years after his death, Steve Jobs still inspires, and people are still interested in him.
It’s easy to write about Jobs, because he was so different and focused, and he made such a lasting impression on the universe. Find a correlation between your work and something Steve Jobs did, and you’re set with a great blog post to write about.
73. Showcase the Leadership Team at Your Business
I am the leader of BME and the face of the brand. People know who I am. I have the luxury of speaking to my audience through my podcast and writing here. However, all businesses have secret leaders. These are individuals who consistently and effectively take care of the details and make sure everything is done well, and the clients are happy.
I have some amazing secret leaders on my team. These are talented individuals who I trust to take care of business, and they never disappoint. Who are the secret leaders at your company? Write about them to give credit where it’s due and help introduce these superstars to your audience.
74. Air Your Grievances
This is just a nice way of suggesting you write about people who piss you off. Before you start writing, lay some ground rules. Make sure the post is constructive and proves a point. Also, don’t name names because that will get messy.
Did you have an incompetent vendor or a nightmare client? Writing about your experiences can help your audience avoid the same pitfall and may even be therapeutic for you.
75. Share Stories About Your Hometown
The place where you grew up and the people in your life helped to shape you. Write about these places and people. This will explain your journey and set the stage for where you are today. It can also be a fun way to reminisce, remember some good times and let the people in your life know how much they matter to you.
I’ve written about my group of friends growing up, and it was a great tribute to people who mean a lot to me.
76. Spread Joy
It’s easy to write about the things that bring you joy, so do it and help spread some joy to others. A great example of this is the post, “40 Ways To Practice Joy Every Single Day,” on MindBodyGreen. Sharing joy is uplifting and will encourage your readers to come back for more happiness and inspiration in the future.
77. Share Your Fears
Everyone has fears. They may seem silly or unfounded and sharing them can be intimidating. The crazy thing about our fears is that a lot of the time if you talk through them or write about them, you’ll overcome them. Put your fears behind you and maybe even help your readers do the same, by writing about them.
78. Outline the Problems in Your Industry
All industries have issues that one way or another hold members back and have a negative impact. Shining a light on these problems, misconceptions, bad attitudes or whatever the case may be can inspire change.
That’s what Robert Pagliarini did when he wrote about the coaching world and a lot of the problems surrounding this industry back in 2011.
79. Pass on Your Knowledge
Outline the top 10 things you learned in the past year or the top things you learned since starting your business. You have the unique vantage point of being able to look back at your varied experiences, so share what you have learned along the way with your readers.
80. Write About King James
LeBron James is a force both on and off the court. For all of his accomplishments as a professional basketball player and future Hall of Famer, his business endeavors and charity work are equally impressive, and all of this contributes to his personal brand.
These days, James is forming partnerships as he undertakes new business relationships. This approach is interesting and inspiring. Find out more about how he is building his empire in the article, “How LeBron James Uses Smart Business Partnerships to Write His Own Brand Story.”
81. Review the Books
Losing money in a business deal is not fun, so it may not be something you want to revisit. However, a lot can be learned from looking back on the times that things didn’t go according to plan and you lost money.
The first time I flipped a house, I lost money to the tune of $7,800. It was devastating, but I had amazing partners who pulled me through (figuratively and literally). I recovered from this experience, learned my lesson and moved on. When I write about this experience, I can help my readers learn from my mistakes, but it also adds to my credibility and helps me tell my story in an authentic manner.
82. Ask Questions
Questions are a great way to get your readers thinking. Asking questions makes the post more personal and enables readers to think about their specific situation. I wrote a post, “5 Serious Questions to Ask When Starting Your New Business.” My goal was to help up-and-coming entrepreneurs figure things out and build successful businesses. You can do the same by putting together a list of questions that will inspire your customers to think things through and move forward in a positive and constructive way.
83. Make Up a Story
Sharing personal stories is a great way to connect with your readers, but if you don’t have a teachable moment to share, make one up. It’s called fiction. Write a story that teaches a lesson. I did this when I wrote a story called, “How Franky Failed.”
84. Write Like Someone You Admire
I’m a big fan of Brian Kurtz. He is talented and down-to-earth and just a great person. This comes through in his writing, and it adds value to his words and serves to reinforce his message. Try to write like Brian or someone else you look up to.
85. Get Unstuck
Writer’s block is real, and it’s a pain. Deal with your stalemate by writing about it. The act of writing about not being able to write is sometimes all you need to do to break through and get yourself unstuck.
86. Make a List
When all else fails, make a list of the top people, places or things in a category. Write about the top Italian restaurants in your city, the top performers in a specific genre, the top bloggers in your industry or the top resources that help you get your work done.
87. Breakdown Your Network
Social media is about building your network. Write about your network by explaining who is part of it and why. From reliable vendors, influencers, industry experts and more, these introductions help bring your community closer together.
88. Be a Quitter
Write about something you have given up. It can be caffeine or cigarettes, a relationship or even something that was preventing you from reaching your dreams. Did you quit your job in order to build your business? That’s scary and brave and inspiring. It shows you are real and motivated. Spread that motivation around and give your audience something to help them refocus their efforts to be a quitter.
89. Write About Regrets
Big or small, you likely have regrets. Maybe you frame them as lessons learned the hard way, missed opportunities or mistakes you want to avoid in the future. Whatever the case, share your regrets to help others learn from your experiences and avoid forming the same disappointments.
90. Conduct an Interview
It can take a bit of work and coordination but consider interviewing someone for a post. You can interview your partner, an employee, a member of your industry or someone incredibly interesting and inspiring but completely outside your industry. The ideal subject should have good stories and insights that will educate and inspire you and your audience.
91. Spotlight Others with an Award
People like receiving awards and this is the sort of thing people tend to talk up. Create an award for your industry, select someone to be the recipient and write about it. This is a great way to bring attention to deserving people in your industry. When you promote others, they tend to return the favor.
92. Share Your Travel Stories
People like hearing about faraway locals, interesting cultures and different foods. Even if your travel destination wasn’t someplace far away and exotic, people will still be interested. So, write about your travel experiences and destinations and explain what you learned.
93. Write Out Your To-Do List
It may seem boring or mundane but share your to-do list. This can be a simple list of things you need to take care of that day or maybe more long-term tasks. Shining a light on how you spend your time and structure your day may inspire your readers to follow your lead and it can even help you be more productive.
You can follow your to-do list up with another post breaking down what you managed to cross off your list and what you didn’t accomplish. Write about what obstacles got in the way or how your to-do list evolved.
94. Comment on Your Comments
If something inspiring, interesting, funny or thought-provoking winds up in the comments of any of your blog posts, turn it into a post. These comments can add a new perspective to your post and provide worthwhile value. Highlighting the comment in a separate post ensures all of your readers see it and benefit from the value that the comment provides. This is also a great way to engage with the reader who left the comment and endear your brand with your audience.
95. Write About Your Art
If you are an artistic person who draws, paints or has some other form of creative expression, write about it on your blog. This is a great way to share your work, inspire others to express themselves creatively and forge a deeper bond with your audience. I like to draw when I have time and inspiration hits.
96. Write a Tribute
If there is a performer, artist, public figure or some other well-known individual we’ve recently lost and you’re feeling this loss, go ahead and write about it. If this person impacted your life, it is worth sharing that impact and what you have learned with your audience.
97. Create a Hoax
This one is tricky because it can be great or fail miserably. Follow the example of Google and their April Fool’s Day jokes. When brainstorming your joke or hoax, make sure there is a lesson and it ultimately delivers value. Keep in mind that you are playing with your reader’s trust, so be careful and wise.
98. Go Behind the Scenes
People like seeing what happens behind the scenes and learning all of the secrets. Give your audience what they want and write about a day in the life or explain how your products are made or anything that is normal for you but may not be something your clients would normally see.
99. Create a List of 100 Things
It’s only fitting to share this idea at this point in the list. In all seriousness, writing out a long list is a great way to share thoughts and engage with your readers and members of your industry. It’s a big undertaking, so give yourself plenty of time, but it will serve your audience and make you a better writer.
100. Put Your Readers to Work
Instead of writing a post yourself, outsource your post to a member of your team, a dedicated reader or someone else who is up to the challenge. Ask your guest writer to contribute a couple of paragraphs on a given topic.
101. Write About Your Income
A lot of people shy away from writing about their income, but this is something your readers will likely be interested in learning about. Sharing your income report serves two purposes:
- Going public with this information will cause you to look things over a bit more carefully than you may have otherwise and really look at where you are making money as well as where you are not making money.
- Sharing this information with your readers helps to inform them of what you are doing, what is possible and can even inspire your readers to go after their dreams.
102. Share a Slideshare
Slideshare enables users to share presentations, videos and other forms of visual content. Once shared, you can then embed this content on your blog, to help share the value of the medium.
103. Update Your Content
As trends change and technology advances, those courses and resources you’ve created will need some updating. Go ahead and make the necessary changes to ensure the products and services you offer are optimally performing and maximizing the value provided.
Once you have everything updated and ready to go, write about it on your blog. Let your customers know that you made these changes, so they understand you are constantly investing in the products and services you provide. This can help to generate interest in your products and services, but it also shows your readers that you are serious and committed to serving your clients.
104. Challenge Your Readers
Issue a challenge to your readers to get them to take action. This can be a silly contest or maybe a more serious competition. Whatever the challenge, it will engage your readers and lead to more posts to cover the action and resolution.
105. Give Stuff Away
People like free stuff. Hosting a giveaway will be sure to get people’s attention. Outline the rules and make sure you can afford to give the item(s) away. See this in action by learning more about Russell Brunson’s black box funnel.
106. Promote Your Customers
Maybe you’ve heard of the 80/20 rule, also known as the Pareto principle. Basically, this states that 80 percent of your income comes from 20 percent of your customers. You likely have some amazing customers who enable you to do what you love. Return the favor and promote these customers by featuring them in a post. You’ll show your appreciation while also increasing awareness around your customers and possibly helping boost their business. Boosting your customer’s business may even help boost your business.
107. Share Your Swipe Files
A swipe file is sort of like a cheat sheet of tried and true sales and advertising documents. Keeping these documents handy enables you to use them as templates or references for future projects.
Pull the resources you use together, write about them and share them with your readers. Explain how these materials have worked for you to help your readers find success.
108. Figure Out What’s Working on Your Site and Replicate It
Look at the analytics on your website to figure out which of your posts are performing the best and use a source like Webmaster Tools to determine how readers are finding your site. Once you have this info, get to work creating new posts on the same topics to continue to drive traffic to your site.
109. Dive into the Data
Have you made any realizations after reviewing your sales data, analytics or other metrics? If you have, this can be a great topic to write about. Data doesn’t lie, and sometimes the facts and figures can be interesting, so break it all down and share your findings with your audience.
110. Look Back
If you’ve been at it for a while, or even if it hasn’t been that long, but you’ve covered a lot of ground in a short time, take a walk down memory lane. Write a post looking back to where it all began and share some highlights from your journey. This is a great way to reminisce and deepen your connection to your faithful readers. You can also get new readers up to speed very quickly with a post like this.
111. Share Your Shortcuts
It’s just not feasible to know everything about everything. Sometimes taking a shortcut is the best way to complete a task and move on to the next item on your to-do list. Give your readers a helping hand by sharing some of your tried and tested shortcuts and hacks. You’ll further entrench your reputation as an authority in your field, and your customers will save time while still being productive.
See this in action and learn some handy hacks by checking out the PDF Jon Loomer shared which outlines Facebook’s image dimensions.
112. Engage with Your Readers
A lot of people think that if you are an authority in your industry, then you need to have all of the answers. It’s certainly helpful to have all of the answers and serve as a trusted source of information, but sometimes it’s more compelling and interesting to ask questions. So open things up to your readers and ask for their insight. You’ll engage with your readers and further strengthen your bond, and you might even learn something.
113. Break a News Story
If you find yourself in the right place at the right time and you have access to a breaking news story or a hot new trend, then write about it. Your post will get attention as the story or trend becomes more widely known and that will help you reach a wider audience and reinforce your status as a leading authority.
114. How Would You Spend a Large Sum of Money?
Explain to your audience what you would do if you suddenly came into a large sum of money. This is an interesting exercise to see what you prioritize and value and it also creates an opportunity for your readers to learn more about you.
115. Give Your Resources Away
Earlier, I suggested you share a template, but why just share one when you can share them all? Templates save time while ensuring consistency, but it takes time to create them. When you share your templates and other resource tools with your audience, you are saving them time and passing along your experience and knowledge.
Create a list of your templates and other resource documents along with explanations and instructions. Load everything up into Google Drive and share the links.
116. Write About Survival Skills
Each profession requires different skill sets in order to be successful. You have skills and abilities that allow you to succeed and prosper in your industry and your niche. Writing about these skills will help other members of your industry up their game. Newcomers will be motivated, and seasoned pros may appreciate the reminder.
This is an intense list that covers a range of topics, but the one constant is that all of these topics provide value. Writing these posts will help your audience, but this will also help you become a better writer and help you to stay tuned into what your audience wants and needs.
Strive for Better
Quality content stands out and delivers results. Inspiring your audience to take action or find fulfillment in their lives serves two purposes. First, your readers will achieve more and find a greater level of satisfaction in their lives. Second, your readers will appreciate the role you played in pushing them to do more and reach these achievements. When you inspire your readers and earn their gratitude, you are doing great things and taking your readers along for the ride. This ensures that your readers form a bond with you and your brand and increases the odds of your audience coming back for more and turning to you when they have questions.
Do you have ideas for a topic that should have made the list? Let me know and reach out with any questions!